Stories from the Partner Business Team, Part 1.
“We provide a ‘network of trusted partners’ to makers launching their projectsWadiz.”
Hello, professionals! Please allow us to introduce the Wadiz Partner Business Team.
Jang Yoon-ji : Wadizhelps makers with products or ideas launch their projects to the world through Wadizby providing the necessary support via “external partnerships.” We are a team aligned with the vision thatWadizcreates a world where anyone can take on a challenge.” Currently, we are focusing on our “content” partner services.
Please tell us a little more about the “Content Partner Service,” which is currently a key focus of the Wadiz Partner Business Team.
Jung Jae-beom : This is a service that helps makers create detailed Wadiz product pagesin collaboration with experts, ensuring that the story behind their products and brand is effectively communicated to supporters. Any maker preparing for a crowdfunding campaign Wadizcan use this service. The key advantage is that makers can rely on a highly trustworthy service, as content creation is handled by official partners verified Wadiz, and a representative from the Wadiz Partner Business Team oversees the entire project.
Is there a particular reason you decided to launch the Content Partner service?
Yuchoom : We launched this service to assist makers who are experts in their products but struggle with how to communicate effectively with backers. In fact, Wadiz official partners have experience as makers themselves and possess extensive expertise in their respective fields. Since creating a Wadiz campaign page requires a deep understanding of both Wadiz and Wadiz, our partners’ expertise is paramount.
Yoo Cho-eum, Team Leader, Wadiz Partner Business Team
Is it fair to say that Wadizoperates its services with "official partners" in order to leverage their expertise?
Yoo Cho-eum: Yes, that’s right. The most fundamental reason is that we want to provide a safety net—a “network of trusted partners”—for makers taking on new challenges Wadiz. When running a business, you often need to collaborate with many partners, but finding good ones isn’t easy. That’s why we started with the idea that Wadizneeded to build a pool of high-quality partners directly.
Jeong Jae-beom: Second, it’s to grow together by collaborating with our partners. Wadizaims to be a comprehensive support platform for startups. Not only for makers, but also many of our partner companies are startups or small businesses, so I think it’s meaningful in the sense that Wadizgrows together with them through collaboration. In fact, there are companies that started out as makers Wadizand later became partners.
2022 Wadiz Official Content Partner Meeting
How does the content partnership service, involving Wadiz, Wadiz, operate? I’d appreciate it if you could focus on explaining the key differences compared to working with other production companies.
Lee Hye-jin: The process for creating funding content proceeds in thefollowing order: first, we thoroughly understand the product; then we draft an initial proposal; receive feedback Wadiz; finalize the story; shoot and edit the product photos; and design the product detail page. The Wadiz content team provides suggestions to refine the initial proposal drafted by our partners to create a better story. The aspect that makers appreciate the most is the feedback the Wadiz Team provides to the partner companies that drafted the initial proposal. If a maker tells us the changes they’d like to see, Wadiz editors incorporate them into the draft. Since the partner companies drafting the initial proposals are experts themselves, they sometimes struggle to convey exactly what the maker wants. By acting as a bridge in these situations, we’ve found that makers feel reassured by our support.
What role do Wadiz representatives play in operating the Content Partner Service?
Jang Yoon-ji : I believe that members of the Partner Business Team act as team builders for makers. To launch a single funding project, collaboration is essential not only with Wadiz but also with various relevant departments within Wadiz. I believe our role is to help the staff from each department work together as a single team for the makers. In that sense, I was particularly impressed when a maker commented, “It feels like I’ve met a great team made up of experts in various fields.”
Kickoff Meeting for Content Production for the Funding Project
Stories from the Partner Business Team, Part 2.
“We want to meet the diverse needs of more makers.”
What is your top priority when running the service?
Lee Hye-jin: “I spend most of my time thinking about what makers really need. For makers, Wadiz funding is the starting point of their business. We’re designing our services with a focus on meeting their practical needs throughout the entire process—from creating product detail pages to mass production, marketing, logistics, and developing distribution channels after the funding campaign.”
Jang Yoon-ji : Looking a bit further ahead, we’re also giving a lot of thought to how we can better meet the diverse needs of a wider range of makers. With a diverse array of makers—from solo creators to small business owners and mid-sized to large corporations—preparing for Wadiz funding, their needs are becoming increasingly varied. We’re exploring ways to meet these diverse needs through collaboration with our partners and devising strategies for mutual growth.
Is there a maker or project that stands out in your memory?
YooCho-eum : I remember the maker “BodyScope” because they embody my ideal of what a maker should be. They ran a campaign offering mugwort moxibustion items asrewards; not only was the product unique, but they also actively engaged with supporters in the community and provided excellent customer service. They had previously focused solely on B2B (Business to Business) operations, so this was their first foray into B2C (Business to Consumer) through a Wadiz campaign. I was truly delighted to see such strong results from the campaign.
Jang Yoon-ji : I remember the maker “Dareum,” who introduced“Fermented Konjac Ramen,” the most. The results turned out much better than both the maker and I had expected. Wadizhas “PDs (Project Directors)” who provide consulting for projects. The “Dareum” project was carried out without PD consulting; instead, we connected the maker directly with the Success Support Team and the Advertising Business Team. We collaborated seamlessly as if we were one team, and the results were excellent—I still feel a sense of pride about it to this day.
Jeong Jae-beom : I remember collaborating with the maker of the shoe brand ‘Elcanto’ stands out in my memory. When they first contacted us, they asked, “Do you handle funding for companies of Elcanto’s size?” . When I mentioned that mid-sized and large companies like Samsung C&T, Dong-A Pharmaceutical, Logitech, and Eider had achieved great results using our service, they said they wanted to give it a try. Contrary to the maker’s concerns, the“Affordable Derby & Loafer Shoes in the 90,000-won Range”project far exceeded its funding goal as soon as it launched, raising over 30 million won and successfully launching the new product.
Lee Hye-jin: The“Crank Road Bike Helmet”project, which we carried out in partnership with the Korea Sports Promotion Foundation, stands out the most in my memory. It was a project that gave me a great sense of fulfillment because Wadizand a government agency collaborated to provide tangible support to makers who were just starting out. It’s especially memorable because all the makers selected for the program achieved successful funding results, leading to a second round of collaboration.
Which brands would you like to collaborate with in the future?
Jang Yoon-ji: I hope anyone who is confident in their product will join us. If you’re thinking, “This product is really great, but I don’t know how to promote it,” come join us. Together with Wadiz official partners, we can brainstorm from a supporter’s perspective and create an even better story.
Yoo Cho-eum: I think this would be a great fit for product planners who are looking for a fresh perspective on their products. As an official Wadiz partner, we offer new insights into makers’ products.
Jung Jae-beom: If you’re looking at theWadiz product page and wondering, “How do I even make something like this?”—you’ve come to the right place. We’re here to actively help bring the ideas in your head to life.
From left to right: Lee Hye-jin, Jung Jae-beom, Jang Yoon-ji, and Team Leader Yoo Cho-eum
Want to meet the Wadiz Partner Business Team, a reliable team builder for makers?
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