Don't forget to bring this!
- Once you build up a following, you won’t have to start from scratch with every campaign. Wadiz also gives more visibility to projects with high supporter engagement.
- Followers are generated by the way the project page is designed, not by ads.
- The top three makers Wadiz built trust by using numbers instead of buzzwords, highlighting inconveniences instead of specs, and featuring supporters’ testimonials instead of brand descriptions.
Do you find yourself constantly setting up new ads and explaining your brand to new audiences every time you launch a campaign? If you’ve built up a following, that process changes. On the day you launch a new project, notifications go out to people who already know your brand and have been waiting for it.
The top makersWadizwho successfully complete every funding campaign have supporters eagerly awaiting their next projects, saying, “I can’t wait to see what this brand comes up with next.” After analyzing data from the top three makers with the mostWadiz followers, we found three common traits. After reading this article, you’ll learn three key points you can apply right away.
1. Three Common Characteristics of Projects That Attract Followers
The "Follow" button is clicked in two stages. When you first see a project page, you develop an initial sense of trust—thinking, "This product looks promising"—and then, when you feel that "this brand truly understands my problem," you decide to follow. From a supporter’s perspective, it’s a natural reaction to feel more attached to a brand that solves your specific pain points than to one that simply offers impressive specs.
Let's take a look at what sets the top three makers on Wadiz apart.
| Maker | Number of followers | How they turned supporters into fans |
| Mini Duct | 37,532명 | We first identified the people experiencing the problem and then used numbers to illustrate the solution process. (7,000 hours of research · 7.5g · 28 hours of use) |
| Derma Nature Cosmetics | 34,465명 | By highlighting clinical results from the 40–50 age group, we convinced people of all ages of the product’s effectiveness. (Pores -98%, Dark spots -31%) |
| Around X | 33,228명 | We highlighted the shortcomings of frying pans, as identified by our supporters, by featuring them prominently in the project title, story, and advertisements. (No sticking, no polishing agents) |
① We had the supporters describe the product’s benefits themselves
No matter how much a maker touts the quality of their product, a single line from a supporter—such as “I’m back because I trust this brand”—has a much stronger impact. The three makers have implemented several features to help supporters naturally share their experiences.
Instead of simply saying, “Leave a comment for a chance to win,” we consistently posted questions on our news feed asking about supporters’ experiences, such as “Why did you need this product?” When a supporter left a comment, the maker would respond directly, and that feedback was then incorporated into the project story.
As a result, the community has filled up with comments from supporters like, “I’ve been using this consistently, so I’m stocking up while I have the chance,” and first-time visitors are convinced by these powerful one-liners from supporters rather than the brand’s description.
② We built trust not through empty promises, but through numbers and verification.
Anyone can say things like “It’s great” or “It’s effective.” But these three makers were different. Numbers aren’t just the makers’ claims—they’re evidence. When a supporter first visits the project page, they build trust, and that trust leads them to click the ‘Follow’ button.
- Derma Nature Cosmetics: Right from the title—“Pores -98%, Dark Spots -31%”—they emphasized the product’s efficacy.
- MiniDuct: By repeating the phrase “7,000 hours of research, 7.5g ultra-lightweight, 28-hour battery life” throughout the page, we reinforced the persuasiveness of the product’s unique selling point—its lightweight design.
- Around X: We have built trust in our product quality through our 30 years of experience and 10 million units produced, as well as through test certificates from third-party verification agencies.
③ I addressed the target audience’s pain points before getting into the product description.
None of the three brands started by listing their specs . Instead, they began by addressing the pain points their supporters are currently facing. The moment supporters feel that “this brand really understands my problem,” they click the follow button.
With the 40- and 50-somethings who struggle with age spots and blemishes in mind, Derma Nature Cosmeticsincorporated clinical results from actual participants in their 50s throughout the project story. This builds trust among supporters in their 40s and 50s, while supporters in their 20s and 30s naturally conclude, “If it works this well for people in their 50s, it’ll be effective for me too.”
MiniDuctdidn’t target a specific age group or gender; instead, it grouped together “people whose ears hurt from wearing headphones for long periods” as its core audience. By highlighting that discomfort before the product description, the subsequent specifications feel like “the time and results invested to solve my problem.”
AroundXincorporated the phrase “Sticking X Polishing Agent X” directly into the title. Since the title intuitively reflects a common frustration that supporters have always had, the likelihood of them clicking the banner the moment they see it increases significantly.
– AroundX’s intuitive project titles that highlight pain points
– Comments from real supporters who connect with the product and brand’s story
2. The process by which followers become brand fans
Followers aren’t just important for getting notifications about upcoming funding campaigns. Wadiz, there’s a common formula for success found in all successful projects: “Know, Like, Comment, and Follow.” The more active a project is in these four areas—subscribing to notifications, signing the support petition, leaving comments, and following—the higher its sales will be, and the Wadiz algorithm will give it more exposure.
Followers are highly engaged customers who receive updates on events, new product launches, and behind-the-scenes stories posted by the brand, making them the most effective channel for encouraging active engagement and communication.
For example, 210Edit built a following of over 15,000 people Wadiz, without operating its own online store. Even after running more than 80 funding campaigns, the brand didn’t have to start from scratch each time because it already had a fan base eagerly awaiting its products.
3. Three Things You Can Try Today
If you want to put these three makers’ common traits into practice right away, here’s how to get started.
- On the project page, find a phrase like “Like” or “Effective” and convert it into a numerical value.
- If there is a sentence introducing the target audience , move it before the product description.
- When you post an update on your Maker Page today, try asking a question that encourages supporters to share their experiences in the comments.
You don’t gain followers overnight. But it all starts with reaching out to your supporters today. If you’re unsure about the best direction for your project, feel free to ask WAi!
Frequently Asked Questions
Q. Can I gain followers even though this is my first campaign?
Followers are more influenced by how a project page is designed than by the number of funding campaigns. Techniques such as highlighting potential pain points for supporters or presenting test results with concrete numbers can be applied right away, even for your first campaign. Wadizalso offers a separate page creation guide specifically for first-time project creators.
Q. Will an increase in followers make a real difference in the next funding round?
The more followers you have, the faster the response on the first day of your next project launch. Wadiz, when a project by a maker with followers goes live, a notification is automatically sent to all of their followers. This is one of the reasons why MiniDuct, with its 37,532 followers, has been able to quickly boost its initial funding rate for every project.
Q. What should I start with right now?
Why not post a news update on your Maker Page today? It would be even better if you included a question asking about their experiences so that supporters can leave comments. If you haven’t launched your project yet, start by finding a compelling phrase on your project page and turning it into a specific number.
Building a brand’s fan base ultimately comes down to giving supporters a reason to look forward to the brand’s next release.
Wadizwill be with you every step of the way until your first project becomes a leading brand in its category. Head to your Maker Page right now to post your first update and get ready to connect with your first fans.
Start with Wadiz, Just Start on Wadiz
For a practical guide covering everything from campaign preparation to success, visit the Wadiz Center
