- Brand transactions using Wadiz advertising services exceeded KRW 172 billion annually, an increase of more than 10 billion year-on-year
- Diversified services to meet customer demand and improved user experience... Continued to enhance ease of use
Wadizprogram to support the growth of emerging brands to expand its funding ecosystem is bearing fruit. In particular, brands that have utilized Wadiz 's advertising services are seeing rapid transaction growth.
FUNDING PLATFORM WADIZSAID THAT THE GROSS MERCHANDISE VALUE (GMV) OF PROJECTS UTILIZING ITS AD SERVICES REACHED KRW172 BILLION LAST YEAR, UP 10 BILLION YEAR-ON-YEAR.
The proportion of brands using advertising services increased by 30% year-over-year, driven by diversifying services to meet customer demand and improving the experience.
Wadiz Advertising Service has been providing maker-customized services to help startup brands grow their sales through effective marketing. In June last year, we launched an integrated advertising center to make it easier for anyone to use our advertising services quickly and easily, and we continue to provide services that meet customer needs, such as diversifying advertising products and holding meta seminars.
The company also recently launched a strategic project support program to help brands exceed their funding goals.
A representative example is SeolAra, a brand that introduced premium wreaths. The brand participated in a strategic project with the goal of raising KRW 300 million, and has since raised a total of KRW 1.5 billion in funding. This was achieved in just four months after the brand first raised funds Wadiz, which is unusual in the health food sector.
"Being selected for theWadiz strategy project, we were able to achieve more than five times our goal through efficient advertising," said Jang Ji-hyun, Director of Seolhaera. "The Wadiz advertising business team worked as a team to help us achieve the best results within a limited budget, and I would like to emphasize that Wadiz is an organization that proposes and executes the right strategies to help makers succeed."
"Projects with high transaction values have in common the balanced use of targeted, display, and push advertising," said Eunsil Sung, Director of Wadiz 's Advertising Business Team. "We will continue to strive to provide efficient marketing opportunities to help new brands gain a foothold for growth."
Meanwhile, Wadizwill host the "2025 wadiz X Meta" seminar on February 21, with the theme of "Growth Roadmap Connecting Makers and Supporters". The online seminar is open to all brands who want to apply for funding and can be found on the Wadiz Maker Center website.
