– Small appliances such as high-performance hair dryers, cordless vacuums, and dry/steam irons are gaining popularity… New purchases have increased more than fourfold
– Products that add a touch of sophistication to everyday life are also popular… with an average sales achievement rate of over 6,000%
– A tailored promotional campaign offering various benefits to small and medium-sized business owners is drawing attention as a primary distribution channel
Life design funding platform Wadiz(CEO Shin Hye-seong, www.wadiz.kr) announced on the 7th that small home appliances proved popular during “Tech Week,” resulting in a more than fourfold increase in new payment amounts and an average funding success rate of over 6,000%.
Wadizhosts a monthly "Category Week (Better Week)" that focuses on offering benefits to makers and supporters in specific categories, and from February 26 to March 3, it held "Tech Week (Better Tech & Class Week)."
With over 500 small business owners participating in this special event, it was met with an enthusiastic response, as the total value of new transactions on the first day was more than four times the average, and the overall transaction target was exceeded by over 200%.
In particular, the "High-Performance Hair Dryer and 4-Piece Tool Set" recorded over 270 million won in pre-orders thanks to its reasonable price and high quality, while the "Cordless Vacuum Cleaner" achieved a funding success rate of over 15,600% due to its powerful suction and included accessories, and the “wet/dry iron,” which launched an encore pre-order campaign highlighting its steam and sterilization features—small appliances that offer both outstanding performance and excellent value for money garnered significant attention.
In addition, products that add a touch of convenience to everyday life—such as the “dry-grinding food waste disposer,” “ultra-compact label printer,” “Apple Premium 3-in-1 charger,” and “all-in-one AI wireless toothbrush sanitizer”—are also gaining popularity, with funding targets exceeded by more than 6,000%.
Meanwhile, Wadizis gaining attention as a pre-launch distribution channel that allows many small business owners to gauge consumer reactions firsthand and secure an initial customer base, and it hosts more than three customized promotional campaigns each month, offering a variety of benefits.
We are currently recruiting participating makers for the upcoming "Living Week" and "Handmade & Design Week" in April.
