– LG유플러스 복합문화공간 ‘일상비일상의 틈’ 3층 <와디즈존> 구축… 펀딩 제품의 후속 판로 개척 강화
– Expanding experience zones, including “Space Wadizin Seongsu-dong, to enhance benefits for makers… Providing insights based on customer data analysis
– Leading the way in fostering mutual growth between small business owners and startups through strategic partnerships… Pursuing a win-win outcome through a joint business model
A crowdfunding platform dedicated to unique value and a digital innovation company driving change in everyday life have joined forces to support the growth of small brands.
Life design funding platform Wadizannounced on the 7th that Wadizhas signed a strategic MOU with LG Uplus for theWadiz X The Gap Between the Ordinary and the Extraordinary Collaboration Space Partnership” and launchedWadizon the third floor of LG Uplus’s multi-cultural space “The Gap Between the Ordinary and the Extraordinary” in Gangnam-gu, Seoul.
This MOU WadizLG Uplus shares the common goal of opening up new sales channels for small business owners, startups, and creators with innovative ideas. Wadiz, which showcases “unique products and stories backed by fans,” WadizLG Uplus, which aims to be a “community platform that creates new value as the power of the MZ generation comes together,” plan to develop a joint business model and take the lead in fostering mutual growth with small brands.
As its first project,Wadizwill open on the third floor of "The Gap Between the Ordinary and the Extraordinary," a multi-cultural space operated by LG Uplus. Through this strategic partnership with LG Uplus, Wadizwill expand its product experience zones beyond “Space Wadizin Seongsu-dong to enhance benefits for makers. Furthermore, the company anticipates generating various synergies through offline collaborations, such as establishing Wadizin major LG Uplus stores nationwide in the future.
Wadizat "The Gap Between the Ordinary and the Extraordinary" operates in two formats: an experience zone where visitors can see and touch crowdfunding products firsthand, and a store. It will showcase a selection of the best products previously exhibited and sold Wadiz"Space Wadiz" in Seongsu-dong, and plans to provide makers seeking crowdfunding with valuable insights to help improve their products by analyzing exhibition data, including customer feedback.
Shin Hye-sung, CEO Wadiz, who attended the signing ceremony, stated, WadizLG Uplus, which are driving new changes in everyday life through crowdfunding and digital technology, will use this agreement as a starting point to expand our points of contact with customers by bridging the online and offline worlds, while building strategic business partnerships to bring even more unique and valuable products to market.”
Jeong Su-heon, Executive Vice President of LG Uplus, stated, “IfWadizplays a role in fostering support for and launching products with new value, and Uplus provides a stable sales channel for those products, we will create a win-win structure that ensures the ideas of small business owners and venture entrepreneurs are not overlooked but instead contribute to a positive social cycle.”
Meanwhile, the newly launched "Wadiz Zone"Wadiz"Tteum"Wadizfeatures over 100 products spanning beauty, IT, home living, and travel. "Tteum" app subscribers can enjoy a 5% discount, while LG U+ customers are eligible for a 10% discount.
