The hottest spot in trendy Seongsu-dong

Space Wadiz first floor renovated into a curated store... Selling products that succeeded in crowdfunding campaigns

 "I heard it gets so crowded on weekends that you have to wait in line to get in, so I came on a weekday."

Life design funding platform Wadizopened its offline store,Wadiz Flagship Store Seongsu (Wadiz Seongsu)', Wadiz'Space Wadiz' WadizSeongsu-dong, Seoul, on the 3rd of last month. Though it hasn't even been a month since opening, it has quickly become a 'hot spot' within the trendy Seongsu-dong area, drawing such popularity that it draws crowds on weekends.

WadizSpace Wadizlocated in Seongsu-dong, Seoul [Photo by Kim Tae-heon]

On the 29th of last month, Wadiz Seongsu was bustling even on a weekday, with several customers browsing and purchasing successful crowdfunded products. Especially, customers who purchase products above a certain amount here can enjoy free coffee and beverages at the cafe on the second floor, making it a popular spot for the MZ generation seeking a 'value-driven date'.

Wadiz Seongsu is a curated lifestyle store showcasing successful crowdfunded products and popular Wadiz Store brands offline. It features a café, exhibition space, and rooftop. Here, visitors can experience and purchase over 350 high-quality products spanning fashion, beauty, tech, food, and home living.

Especially for offline stores, it's common practice to sell products at higher prices than online. However, Wadiz Seongsu has set identical prices for both online and offline sales to reduce the burden on consumers. Additionally, members ofWadiz ' receive a 10% discount and free shipping on purchases over 100,000 won.

Wadiz'Space Wadiz' in Seongsu-dong, Seoul, you can purchase products that have successfully completed crowdfunding campaigns. [Photo by Kim Tae-heon]

This store carries only the highest-rated, verified products recognized by numerous supporters, including Arencia, 210 Company, Dan Komma, and Normalist. Here, you can also experience the unique qualities of each item—such as materials, comfort, and fit—that are difficult to assess online.

Wadiz, which had primarily operated an online business, saw its sales naturally increase and its operating profit return to the black as it expanded its offline experience offerings.

Wadizbegan selling products exclusively on its online sales platform starting in the second half of 2021, limited to those that had successfully completed crowdfunding campaigns. It is reported that Wadiz Store's sales share of Wadiz total revenue rose to 13% last year. Having launched its business in 2012, Wadizrecorded its first profit in November of last year. Wadiz Seongsu is also playing a role in increasing consumers' offline experiences.

A cafe located on the second floor of WadizSpace Wadizin Seongsu-dong, Seoul. [Photo by Kim Tae-heon]

Wadiztransaction volume last year reached 250 billion won, marking an increase of over 16% compared to the previous year. During the same period, its revenue is reported to have grown from around 34 billion won to approximately 40 billion won.

Wadiz Space Team Director Lee Sang-eun stated, "We have redesigned the space so that you can experience the joy that permeates everyday life simultaneously through Wadiz online and offline platforms." She added, "Moving forward, we will continue to enhance our content as an open-concept experience space, offering visitors a slightly better everyday life through various pop-up stores."

(Original: "Hotter than the already hot Seongsu-dong" Wadiz Flagship Store [On-site])