Ensure your project’s success next year with the 2026 Wadiz Trend Report!
2026: A Year Defined by the ‘Search for Values that Enrich Daily Life’
Wadiz supporters are investing in projects that transcend boundaries and maximize satisfaction in every corner of their personal lives.
Each year, Wadiz compiles a trend report based on funding data accumulated on its platform, helping to understand the market for the coming year. (View the 2024 Trend Report)
This newly released 2026 First Half Trend Report
incorporates data from projects that actually launched and achieved results throughout 2025, summarizing key insights by category on how consumer selection criteria are evolving in 2026.
Insights only found on Wadiz
Wadiz is where new products and brands first meet consumer reactions. Therefore, it reveals what truly drives purchases beyond fleeting trends.
Whether you’re managing funding projects, launching new brands, planning new products, or executing marketing, this trend report can serve as a reference point for those wondering: ‘Where should I focus?’ and ‘What factors actually lead to consumer choice?’
If any of these questions resonate, we recommend this 2026 First Half Trend Report!
– What criteria did consumers use to open their wallets this year?
– Which products and services actually delivered high performance?
– What new trends should we keep an eye on in 2026?
Previewing 2026 Trend Keywords
Analysis of 2025 Wadiz funding data reveals consumers’ criteria for choice are becoming increasingly clear. Beyond price or specs, value that addresses personal needs and adds satisfaction to daily life has grown more important.
This 2026 Wadiz Trend Report summarizes essential keywords across 7 categories based on these trends.
Data is based on projects launched between November 1, 2024, and November 30, 2025.
[Tech & Home Appliances] #RACING
In 2026, tech and home appliance trends will see demand concentrated on products that deliver tangible performance and experiences, even amid economic downturns. The fusion of retro aesthetics and AI technology, the full-scale entry of global brands, and micro appliances tailored for specific spaces and purposes are growing rapidly. Furthermore, beyond ‘mini’ products, ultra-compact devices and peripheral electronics are seeing significant growth. In the tech industry, the key is no longer a race over technical specifications but whether products seamlessly integrate into daily life.
[Fashion] #FOCUS
In 2026, fashion trends will be judged not by multifunctionality, but by how clearly a single strength is showcased. Brand identity centered on ‘First Class materials’, ‘Only Here exclusivity’, and ‘Concept Oriented’ approaches is becoming increasingly essential. The fusion of user-driven planning, focused on detailed body and situational needs, and a forward-looking ‘Season Ahead’ strategy is what defines competitiveness in 2026.
[Leisure·Sports·Activities] #PERSONAL
The 2026 leisure, sports, and activities trend is expanding beyond performance-focused exercise, embracing enjoyment, recovery, and integration with daily life. Activities combined with travel and relaxation, the recognition of post-workout recovery as a cultural practice, and personalized routines enjoyed alone at home are all growing simultaneously. Additionally, we observed that customer preferences are becoming more segmented, with attention shifting toward subculture and niche tastes, products with distinct brand narratives, and leisure activities integrated with mobility. In 2026, leisure transcends being just an activity; it establishes itself as a way to express one’s personal lifestyle.
Trend keywords and specific strategies for each of the 7 categories—Beauty & Food, Living, Kids & Pets, Publishing, Art & Goods—are fully revealed in the 2026 Trend Report.
You can also explore key insights from the Trend Report in the video below.
Discover what values supporters will respond to in 2026 and what strategies will be meaningful for each category with Wadiz!
