Ensure your project’s success next year with the 2026 Wadiz Trend Report!
2026: A Year Defined by the ‘Search for Values that Enrich Daily Life’
Wadiz supporters are investing in projects that transcend boundaries and maximize satisfaction in every aspect of their personal lives.
Each year, Wadiz compiles a trend report based on funding data accumulated on its platform, helping to understand the market for the coming year. (View the 2024 Trend Report)
This newly released 2026 First Half Trend Report
incorporates data from projects that actually launched and achieved results throughout 2025, summarizing key insights by category on how consumer selection criteria are evolving in 2026.
Insights exclusive to Wadiz
Wadiz is where new products and brands first encounter consumer feedback. As a result, it reveals what truly drives purchases beyond fleeting trends.
Whether you’re managing funding projects, launching new brands, planning new products, or executing marketing campaigns, this trend report can serve as a reference point for those wondering, “Where should I focus?” and “What factors actually influence consumer choice?”
If any of these questions sound familiar, we recommend this 2026 First Half Trend Report!
– What criteria did consumers use to open their wallets this year?
– Which products and services actually delivered high performance?
– What new trends should we keep an eye on in 2026?
A Look Ahead at 2026 Trend Keywords
An analysis of Wadiz funding data from 2025 reveals that consumers’ criteria for making choices are becoming increasingly clear. Beyond price or specifications, value that addresses personal needs and enhances daily life has become more important.
This 2026 Wadiz Trend Report summarizes key terms across seven categories based on these trends.
The data is based on projects launched between November 1, 2024, and November 30, 2025.
[Tech & Home Appliances]#RACING
In 2026, tech and home appliance trends will see demand concentrated on products that deliver tangible performance and experiences, even amid economic downturns. The fusion of retro aesthetics and AI technology, the full-scale entry of global brands, and micro appliances tailored for specific spaces and purposes are growing rapidly. Furthermore, beyond “mini” products, ultra-compact devices and peripheral electronics are seeing significant growth. In the tech industry, the key is no longer a race over technical specifications but whether products seamlessly integrate into daily life.
[Fashion]#FOCUS
In 2026, fashion trends will be judged not by multifunctionality, but by how clearly a single strength is showcased. Brand identity centered on “First Class materials,” “Only Here exclusivity,” and “Concept Oriented” approaches is becoming increasingly essential. The fusion of user-driven planning—focused on detailed physical and situational needs—and a forward-looking “Season Ahead” strategy is what defines competitiveness in 2026.
[Leisure, Sports, and Activities]#PERSONAL
The 2026 trend in leisure, sports, and activities is expanding beyond performance-focused exercise to embrace enjoyment, recovery, and integration with daily life. Activities combined with travel and relaxation, the recognition of post-workout recovery as a cultural practice, and personalized routines enjoyed alone at home are all growing simultaneously. Additionally, we observed that customer preferences are becoming more segmented, with attention shifting toward subcultures and niche tastes, products with distinct brand narratives, and leisure activities integrated with mobility. In 2026, leisure transcends being merely an activity; it establishes itself as a way to express one’s personal lifestyle.
The 2026 Trend Report provides a comprehensive overview of trending keywords and specific strategies for each of the seven categories: Beauty & Food, Living, Kids & Pets, Publishing, and Art & Goods.
You can also explore key insights from the Trend Report in the video below.
Discover what values supporters will respond to in 2026 and what strategies will be meaningful for each category with Wadiz!
▶️ Check the Trend Report
[Wadiz] 2026 1H Trend Report (ENG) (Click!)
[Wadiz] 2026 1H Trend Report (CN) (Click!)
