Wadiz Wadiz, we never work without a "why." There’s a reason behind every service Wadizcreate and every way we work. "Why-File" is our in-depth series that explores the "why" behind everything Wadizhas introduced to the world. We’re here to answer your questions.
United we stand
The Age of Crowdfunding. For convenience, we refer to crowdfunding simply as “funding.” But the essence of this practice is “crowd.’ Crowd. That’s right—the public! Without a ‘crowd of countless people,’ funding is like a steamed bun without its filling.
Wadizenvisions a world where companies grow through the encouragement, support, and investment of people. This dream Wadizis embodied in the ‘the ‘Support Signature’.”
Cheers that bring people together, a petition for support
The "Sign the Petition" feature was created to help you share your project on social media. It helps spread the word about your project and encourage others to participate. It’s a Wadiztradition that provides the initial momentum for a project’s success.
You all know that people who participate inWadiz are called “supporters,” right? You can become a supporter just by showing your support. Even if you don’t participate in the project, if you sign the support petition, you’re a supporter!
After all, empathizing with and cheering on a maker’s story is just as valuable as providing financial support.
So that the signatures of support can lead to more connections
The "Sign the Petition" button is located below the project participation section (Fund the Project, Pre-order).
Where to Sign the Petition
One day, while running a crowdfunding campaign, I found myself wondering, “Why did these people back this project?” I could only see the number of backers—I had no way of knowing who they were or why they had backed it.
“If people share their personal stories of support and many others can relate to them, wouldn’t the project be even more successful?” That’s when I started to wonder.
As it happens, Wadizlaunched Wadizsocial community service, “Feed,” in June 2022. It’s a feature that lets you follow makers and supporters with similar tastes to stay updated on their news and explore their content. When Feed meets the “Support” feature, I was convinced. We were convinced that when Feed and Pledges came together, more meaningful connections would form. The redesign has begun.
A feed where news about the petition is shared
Change #1: Spread the word
I used Facebook as my primary platform for gathering initial signatures. It allowed me to share news about the project on Facebook. However, I had no way of knowing whether the people who saw my signature knew about crowdfunding, had ever participated in a campaign, or shared similar tastes in products with me.
So I moved the petition to Wadiz. After all, people on Wadizare at least familiar with crowdfunding!
Now, when you back a project, it will be shared on Wadiz first. On the feed, you can see updates from the makers and supporters you follow, and people who follow you can see your project backings. If they’re following you, they probably share similar tastes… so they might pause for a moment while scrolling, right? 😉
You can see updates about my friends' signatures on the feed!
Change #2: I empathize more deeply
I believe that what moves people is sincerity—in other words, a story. What moves the followers who see my support—the supporters, creators, and acquaintances who follow me on my feed—is also my sincerity toward the project.
So, to help you share why you support us, we’ve provided a space for you to write your message. Simply choose one of the four keywords for your reason and write at least 10 characters to complete your heartfelt signature of support.
You can select keywords and write down the reasons!
Change #3: I feel more fulfilled
How wonderful would it be if my support helped make the creator’s challenge a success? We’ve also updated our points policy to reward supporters who actively contribute. Previously, you earned 100 points for backing a project that was on track to reach its funding goal. If you also participated in the project, you received 1,000 points.
The revamped support campaign focuses on the impact we create together.. You can earn 100 points by backing a project that’s on track to reach its funding goal and sharing it with a friend. If your share encourages your friend to participate in the project (by completing a payment), you’ll earn 1% of the amount as points.
This is a new rewards program that values not just my actions, but both yours and mine.
The Power of Signatures
From acquaintances outside Wadiz to those within, support for the project has grown even further—from simple encouragement to detailed explanations of why people are backing it. Thanks to this, the power of the public. Through this project, I’ve been able to connectthrough the project and am helping to make it a success.
To all our supporters who have signed the pledge! Take pride in your contribution. You’ll find yourself wanting to share these makers and projects with others and engage in conversations about them.
That is the beginning of the pledge—that is why.
