The special supplement to the Planning Notesfeatures the best content and behind-the-scenes stories selected by the creators themselves.
Check out the highlights and hidden stories from the set right now!
잠깐, 아직 <성공펀딩취조실> 기획노트를 안 보셨다면?
🙄 <성공펀딩취조실> 기획노트 1편 보고 오기
The Unintentional Laugh-Out-Loud Moment: The 'Tomin' Creator Who Subtly Makes You Laugh
토민은 건강한 탄산음료를 만드는 브랜드로 <성공펀딩취조실>을 기획한 기획자 K 프로와 영상 제작자 Y 프로가 입을 모아 추천한 콘텐츠랍니다!
🙍♀️ As a producer, one of the things the production team looks forward to most during filming is the “fun moments,” and you really brought those to life.In particular, your flustered reaction when you got the blind test wrong really boosted the content’s appeal. I saw that Tomin Maker recently launched an encore project featuringthe Green Tangerine Sparkling Hop Hops (link). It was a huge success again, so I look forward to seeing you all once more.
🙍♂️ I agree with Creator Y that the video really captured the fun aspects! It wasn’t forced, which made it even more enjoyable. On top of that, the story behind the rewards was told with genuine sincerity.
The Tomin episodeis a piece of content that perfectly answers ourcore question: “How did they succeed in their crowdfunding campaign?” It will be most helpful for makers to watch. As a supporter, you’ll truly feel the brand’s sincere efforts. By the time you finish watching, you might even find yourself making a purchase ontheWadiz Store (link).
Go to the Tomin episode (Click)
Why an Engineer Became a Fruit Vendor: The Creator of ‘Bipul’
Even Wadiz employees are backing the "Make It Yourself" campaign by Biple! Due to various factors, including the weather, fruit farming is one of the most unpredictable types of crowdfunding projects. Yet, over 20,000 supporters are cheering on Biple.
🙍♀️This is a memorable piece of content that offers a detailed look behind the scenes of how Planner K and Engineer met. While reading about it in text form felt somewhat fragmented, hearing directly about the crowdfunding processreally brought home the maker’s genuine passion for the product.
Q. Tell us some behind-the-scenes stories about the content!
Earlier this year, I visited Biple’s headquarters in Sejong City to film some content. The CEO of Biple laughed and said, “Whenever the employees want to tease me, they play *The Room of Achievement*.” The employees also told me they enjoyed watching it. I was happy to hear that *The Room of Achievement* had become a fond memory for everyone at Biple.
View the ongoing Biple funding campaign (click)
Watch the Biple episode (Click)
"Arencia": The Story of the MZ-Generation CEO Who Secured 1.6 Billion Won in Funding
Arencia Maker is the kind of person who makes you instantly think, “What were you doing when you were 28?” Recently, she achieved another crowdfunding success withher Okpul Serum (link), bringing her total funding to a staggering 1.6 billion won. If you’re looking for some motivational content, be sure to check out the Arencia episode!
🙍♂️ While casting Creator Y , I learned about Arencia Maker’s age. It was really impressive that she had built a successful brand despite her young age.Her fearlessness in taking on challenges and her “let’s just give it a try” mindset were qualities worth emulating. I was also deeply impressed by how she improved the rewards by communicating with her supporters.
I wanted to effectively convey my experiences from the shoot to the viewers of the Wadiz Academy. So, I spent a lot of time thinking about how I could best capture the process and background behind creating the rewards.
Q. I heard there was a friendly competition after the shoot?
The creator brought a few products for the photoshoot. After the shoot, they told us we could take the products home, so the production team played rock-paper-scissors to decide who got them. (Laughs) As you’d expect from a popular Wadiz item, the competition was fierce.
Go to the Arencia episode (Click)
A Colorful World Steeped in Tradition: The "Monthly Hanok" Edition
I remember being really impressed the first time I saw “bongchae,” a traditional pigment. It was the first time I’d ever seen a pigment that you grind into a paste like ink. When you drop water onto white porcelain and then rub the bongchae into it, the subtle colors that spread out were not just pretty—they were downright beautiful.
🙍♀️ 기획자 K 월간한옥 메이커님은 성취실 이전에 <진국월드> 채널에서 인터뷰이로 만났어요.
본인의 이야기를 진지하게 풀어내는 인터뷰로 만났다가 예능형 콘텐츠인 성취실에서 만나려니 걱정이 조금 됐죠. 전통이라는 주제가 어렵기도 했고요. 실제로도 대답 중에 땀을 뻘뻘 흘리셨어요. 그런데도 위트 있는 답을 해주셔서 감동했던 기억이 납니다.
Q. Is there a behind-the-scenes story here, too?
🙍♀️ Planner K : For the blind test, team members took turns coloring in the coloring book. One page was colored with standard watercolor paints, and the other with Bongchae; then, the creator had to guess which was which. Once we actually finished coloring, the difference in the colors between the two paints was striking. It was really hard to achieve the same look with watercolor paints as we did with the brush-tip markers. If you watch the blind test footage, you’ll likely be able to easily identify the coloring book painted with brush-tip markers. But please keep this in mind: this was the result of a lot of effort to lead you to the wrong answer… (laughs)
Click here to view the Bongchae Coloring Book Encore Project (Click)
Go to the Monthly Hanok Edition (Click)
"Just roughly?" That's just the most harmful bug—"Eden" edition
Although international travel has resumed, until recently, overseas travel was out of the question due to COVID-19.
Turning crisis into opportunity! Eden has now become a brand that has received offers from ten hotels for its plastic-free travel amenities.
🙍♂️ Creator Y : I remember this episode vividly because it really brought homethe true meaning of being a “maker.” This maker had to revise his original plans and pivot to a different business due to COVID-19—a decision that’s hard enough to make on its own. Yet, he successfully funded a campaign to create eco-friendly amenities and even expanded into Marriott Hotels based on that success.
Listening to the maker’s story, it became clear that this success wasn’t achieved by chance. With the mindset of starting from scratch, they worked tirelessly with the factory owner to create high-quality rewards. They also thoroughly studied Wadiz crowdfunding know-how, various resources needed for campaign preparation, and attended both online and offline lectures. This was the result of their determination regarding the rewards and their passion for crowdfunding. If you’re a supporter planning a trip, be sure to check out Eden Maker’s rewards in the video first!
View the eco-friendly travel kit (click)
Go to Eden's Episode (Click)
다음 기획노트는 ‘와디즈의 딸’이라고 자칭한 레지나 님의 앵콜 프로젝트 진행기를 담은 <서포터를 찾습니다>로 돌아올게요! 그럼, 다음 시간에 또 만나요 📄✍
View the entire Planning Notes series 👇
