Wadiz Wadiz, we never work without a "why." There’s a reason behind every service Wadizcreate and every way we work. "Why-File" is our in-depth series that explores the "why" behind everything Wadizhas introduced to the world. We’re here to answer your questions.
We often hear news about famous celebrities who were previously independent signing contracts with agencies. You might wonder, “They’ve been doing just fine without an agency, so why bother? And they’ll have to split their earnings, too.”
But then, not long after, they started appearing in the media even more than before, and before long, they went beyond mere fame to become top-tier stars with a long-lasting career. That’s right. Their agency was a “cheat code” that handled everything from the minutiae of their schedules to crafting strategies to help them succeed even more.
Wadiz, a crowdfunding and distribution platform, has launched its own agency. However, rather than signing artists, the agency will consist entirely of brands that it has personally selected—in other words, through a casting process.
Wadiz(
), a venture capital (VC) subsidiary that provides financial support so makers can take on new challenges without worrying about money .
Wadiz, a brand incubation subsidiary that offers strategic and professional business and marketing support to help makers achieve greater success and growth.
Why did Wadiz, a crowdfunding platform, go so far as to start its own company and position itself as a pacesetter for makers?
Why WadizEstablished Two Subsidiaries
Wadizaims to create an environment in South Korea where taking on new challenges feels natural. What does it take to make challenges feel less daunting? Two things are needed. First, they shouldn’t be too difficult. Second, they should offer the sweet taste of success. When you find yourself thinking, “This isn’t so hard,” or “This actually works,” you’ll be inspired to take on new challenges—and to take on bigger, bolder ones.
It is the Wadiz platform’s mission to provide opportunities and establish processes that make it easy for anyone to get started. Over the past 10 years Wadizhas hosted a cumulative total of over 54,000 projects, and there are more than 25,000 teams of makers who have launched at least one project.
The makers Wadizvary widely in terms of their level of activity and the scale of their success. Some achieve funding in the hundreds of millions of won with every project launch, while others fade into obscurity after a brief moment in the spotlight. Some launch follow-up projects quickly, while others take quite a long time.
I started to wonder.
Could it be that a brand with so much potential is struggling with project design, story creation, marketing strategy, and execution?
Could budget constraints be causing them to take a passive approach to project preparation, even though they’re capable of doing better?
Did they get off to a great startWadiz, only to find themselves unable to make a mark in the vast distribution market afterward?
Wadiz Wadizwere born out of that challenge.
Wadiz subsidiaries Wadiz Wadiz
Success Maker Incubator, Wadiz
Wadizserves as a manager and head of strategy, helping successful creators who return Wadiz achieve even greater success than before.
We support promising creators by planning annual funding campaigns and executing marketing strategies. The success stories and data Wadizhas accumulated over the years are unique assets that Wadizcan provide. Thanks to this, brands can use their time and money more efficiently. Of course, Wadizhandles the execution of these tasks as well, so that brands can focus on bigger things.
“For a thrilling soccer match to take place, someone has to go out and fetch water to hand to the players.”
Hwang In-beom, CEOWadiz, explained the Wadizrole in this way. Wadizdreams of supporting makers’ growth by fetching water from off the field and cheering them on together.
Wadiz, a venture capital firm specializing in maker investments
To be better prepared for the next funding round, and to enter the distribution market after validating your product’s market potential through funding, you need “money.” It’s extremely rare for a startup brand to launch with deep pockets. Trying to secure investment from banks or venture capital firms—phew—is no easy task.
While Wadizprovides practical support to help successful project makers grow into brands, Wadizis responsible for providing the capital and opportunities needed to expand into larger markets. During the selection process, As a subsidiaryWadiz, we focus on Wadiz successful makers, examining which products have proven their market potential through funding and support from backers, as well as what kind of brands the companies behind them possess.
The brands selected in this way are ‘Wadiz Next BrandIt’s called Wadiz’. Not a celebrity I've picked It's a brand. Wadiz Next Brand is the top priority for casting Wadiz. The name “Next Brand” itself is proof that these are promising up-and-comers. Next Brand members are eligible for various opportunities from Wadiztwo subsidiaries, including special exhibitions at Space Wadiz, IP partnerships, and pop-up stores.
Wadiz Next Brand: A mutual growth support program that proactively identifies promising startups and SMEs (small and medium-sized enterprises) and helps them scale up through Wadiz infrastructure support, including investment and loans.
From crowdfunding to a larger business
Wadiz Wadizexist to support makers as they transition from makers to brands and from projects to businesses. Throughout this journey, we mobilize all of Wadizresources to accelerate growth.
Did you know that many well-established brands in the industry started out as Wadiz? You’ll be surprised when you hear their names. We can’t wait to see what other shining star brands will emerge with the support Wadiz Wadiz Wadiz. ✨
Want to know more about Wadiz? 👇
TheWadiz Awards’ for the Makers Who Shined This Year
What Exactly Is a ‘Pre-Order’?
Check out our completely revamped petition page
Invitation 💌 We invite you to ‘Maison de W’
Looking for a unique pop-up?
Did you feel like the campaign ended too soon?
