Coffee that makes today even more beautiful than yesterday

October 21, 2021 | START UP, Adding Value

Watching someone make a D'Bear Lab latte

Wadiz Better P.L.U.S.” introduces Wadizkey initiatives and achievements aimed at the sustainable development of startups and small businesses, organized into five categories: △Partner △Local △Unique △Start-up △Social Impact. Through this program, we aim to continuously contribute to the expansion of the startup ecosystem by fostering a business model that promotes mutual growth with small businesses.
We ask for your interest and support for Wadizefforts to create“a world where anyone can take on a challenge.”

It feels like opening a mystery box every day

“What on earth is this?” That’s the phrase I find myself saying most often while working on Wadiz project review team. Our team evaluates and reviews every single project launched Wadiz. With about 1,000 projects going live each month, I come across dozens of new projects and rewards every single day. Even though we review projects every day, it’s amazing how new and unexpected things keep popping up. Before I know it, the words “What on earth is this?” slip out of my mouth. Every time I open a new project, it feels like I’m opening a mystery box.

While every product and service has its own unique appeal and purpose, I believe that all the makers running projects Wadizshare a common goal.

“I want to help people live better lives.”

Perhaps that’s why, as a project reviewer, every time I unwrap a new project, I find myself wondering what problem the makers were trying to solve. And I wonder if, when the project succeeds, the lives of the backers who actually receive the gifts (rewards) prepared by the makers might become just a little bit easier or happier.

Make sure no one is left out!

I was curious when I first encountered Jimmy & Jack Maker’s decaf black tea brew coffee. After all, Jimmy & Jack Maker had already gained a lot of love Wadizfor their black tea brew coffee. “Why did they feel the need to make decaf black tea brew coffee again?”, “Can it really be decaf if it contains black tea?”, “Will it actually taste good?” I started reading the story with my head full of questions.

According to Jimmy & Jack Maker, the original caffeine content of Black Tea Brew Coffee was around 74 mg, but it increased to 238 mg during the process of enhancing its flavor and aroma. While this was a decision made to improve the taste, they said they felt bad that supporters who loved Black Tea Brew Coffee specifically because it was low-caffeine might feel left out.

So, it is said that Jimmy & Jack Maker made this decision.

“Let’s make decaf black tea-infused coffee so that no one is left out!”

So you can enjoy coffee to your heart's content, even at night

But the truth is, it wasn’t just fans of black tea-infused coffee who couldn’t drink as much coffee as they wanted because of its high caffeine content. There are also people who love coffee but avoid drinking it in the late afternoon for fear of losing sleep, and many others who suppress their desire for coffee out of concern for their health.

So we reduce the already low caffeine content to zero.

You don't like decaf because it tastes bad? We'll make sure it tastes great.

But no matter how caffeine-free it is, there’s really no point in drinking it if it doesn’t taste good. While you often see cafes selling decaf coffee, finding “delicious” decaf coffee is like finding a needle in a haystack. Because of the common misconception that decaf coffee lacks flavor, many people avoid it unless they’re sensitive to caffeine. I suspect this very misconception was a major concern for the creators of Jimmy & Jack as well.

However, Jimmy & Jack Maker reportedly selected decaffeinated coffee beans that faithfully preserve their natural flavor and aroma right from the bean-selection stage. By using beans from which only the caffeine has been removed via a supercritical process, they shatter the common misconception that decaffeinated coffee lacks flavor.

So, what was the result? Judging by the reviews written by our supporters, it seems to have been a huge success.

We help you perfect your coffee style

We help people make today even more beautiful than yesterday with delicious, aromatic coffee

That’s the goal of Jimmy & Jack’s brand, The Bear Lab. I feel it shares the same spirit Wadiz, a community of makers who want to create a better world and a better life. Why not start your day feeling even better than yesterday with a cup of coffee from The Bear Lab?