AI is rapidly spreading across all industries and into our daily lives. In particular, the emergence of generative AI is bringing about significant changes in the way we work and in service development as a whole.
According to the Korea International Trade Association in June 2025, more than 70% of domestic companies are already utilizing AI in at least one aspect of their operations. In line with this trend, Wadiz has also integrated AI across its entire service to make it easier for makers to launch funding campaigns.
Starting with "AI Review" in November 2024, the company launched "WAi," an AI agent that provides real-time support throughout the entire funding process, in July of this year.
We are enhancing our platform by applying AI to three key areas—resolving creator inquiries, automating story reviews, and providing multilingual translation—to help creators prepare for funding more easily and quickly.
In this post, I’ll share how makers have experienced changes since adopting AI, as well as the data and insights we’ve gained along the way.
WAi, an interactive AI that provides real-time support throughout the entire funding process
You can start a conversation at any time by clicking the WAi floating button in the bottom right corner of the Wadiz Maker Center screen.
WAi is an interactive AI agentthat provides real-time answers to a wide range of questions related to Wadiz, quickly addressing makers' concerns.
When you visit the Wadiz Center, you can start a conversation from any pageby clicking the WAi floating button in the bottom-right corner of the screen.
Just like ChatGPT, when you ask a question, it instantly provides makers with all the information they need—from funding procedures to terms and conditions, policies, settlements, and advertising guidelines.
WAi's average inquiry resolution rate is 84%—what kind of conversations did they have with the creators?
It has been just three months since we launched WAi. Over the past three months, WAi has handled thousands of conversations and achieved an average inquiry resolution rate of 84%.
In this way, WAi helps creators quickly find the information they need and run their projects more efficiently, from the start of funding through to operations and settlement.
A look at the data WAi has accumulated over time reveals at a glance what information creators sought most frequently during the funding process.
What questions have makers been asking most often lately?
<WAi 데이터로 본 메이커의 주요 질문 유형(25.9.14-9.25) >
First, the most common inquirieswere about project creation and the review process (34%).
For makers preparing for their first crowdfunding campaign, the most common question was, “Where should I start?” Concerns were primarily focused on the early stages of launching a project, such as required documents, evaluation criteria, and the approval process.
Next, inquiries related to funding promotion and marketingaccounted for approximately 22%, confirming that creators are highly interested not only in launching their projects but also in how to promote them and build a fan base.
In addition ,inquiries related to payments, refunds, and settlements (19%) as well as project stories and operations (17%)continued to come in steadily.
Unlike online shopping, crowdfunding operates on a model where production and shipping take place only after a project is successful, so it’s especially important to understand the payment schedule and refund policies. That’s why makers asked a lot of practical questions about the day-to-day operations.
In addition, we received various inquiries through WAi regarding other categories, such as policies, special exhibitions, and global projects (8%).
WAi: Your partner every step of the way in your funding journey
From the very beginning of WAi’s planning, the Wadiz Service Design Team aimed to create a “partner who accompanies you every step of the way through the funding process.”
To gain a deeper understanding of WAi’s design philosophy and how creators use the platform, we spoke with Park Hyun-jun, the project manager in charge of service planning.
Park Hyun-jun, a senior designer on the Service Design Team responsible for the practical planning of WAi
Park Hyun-jun said of WAi, “The key was to alleviate the sense of uncertainty for aspiring makers and the difficulties encountered along the way for those already in the process.”
“We wanted WAi to be a helpful resource for aspiring creators facing uncertainty before launching a crowdfunding campaign, and for creators already in the process to overcome challenges along the way. In particular, we designed it to answer questions specific to crowdfunding—such as ‘Can I crowdfund a product that’s already on sale?’—which differ from those typically asked on general e-commerce platforms.”
In fact, WAi's usage rate (approximately 70%) was highest in the phase following the project's launch.
Park Hyun-jun, a senior designer on the Service Design Team responsible for the practical planning of WAi
Even experienced funders often turn to WAi to improve their performance, and Park Hyun-jun said this was what impressed him the most.
“I was surprised to learn that even makers with plenty of funding experience use WAi to create more polished projects. I felt that WAi has evolved beyond simply providing information; it has become a tool that helps makers achieve better results on their own.”
WAi currently provides comprehensive support, ranging from the basic procedures prior to the launch of a funding campaign to payment processing, settlement, and advertising-related inquiries that arise during operations. Thanks to its interactive structure, creators can access the information they need immediately without having to search for it themselves, making the funding preparation process more efficient.
Park Hyun-jun added that WAi is expected to evolve into a form that seamlessly integrates within Maker Studio.
“We plan to take this beyond simple chat-based conversations and develop it into a system that automatically suggests ‘the right information at the right time’ by integrating with various features within Maker Studio. Our data, design, and development teams are working together to bring this feature to life.”
In this post, we explored how Wadizis using AI to make the funding journey easier for makers, and how WAi is becoming a trusted partner in answering their questions!
While WAi helped kickstart the funding campaign, “AI Translation” breaks down language barriers to help makers connect with global supporters,and “AI Review” automatically evaluates makers’ stories.
In the following article, I’ll explain in detail how these two features support makers’ funding processes and what insights they’ve generated.
Whenever a maker’s journey becomes a little easier, WadizAI will always be there to support them.
