What is the secret behind a brand that has been loved for so long?

March 2, 2022 | LOCAL, Adding Value

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The cold air is gradually giving way to the warm afternoon sun as the season approaches. Yet, when a sudden chill pierces through your clothes, you still find yourself craving a hot bowl of soup. There’s a brand that comes to mind on days like this. The fourth episode of “Trust to Love”features Geumseonggwan.

Geumseonggwan Naju Gomtang

If you happen to like gukbap, do you know of any good gukbap restaurants near Namdaemun Market? Even in Namdaemun Market, which is packed with great restaurants, there’s one place that stands out as particularly famous. It’s Geumseonggwan Naju Gomtang, where the line used to stretch endlessly before the pandemic.

Geumseonggwan Naju Gomtang

Geumseonggwan opened its doors in 2011 and has long served hot Naju gomtang to many customers at Namdaemun Market, but many people were disappointed that they couldn’t visit the restaurant due to the pandemic. To allow everyone to safely enjoy a delicious bowl of gomtang at home, Geumseonggwan has launched a crowdfunding project.

Review by a supporter of Geumseonggwan Naju Gomtang

To perfectly capture the authentic taste of our gomtang—served fresh in-store—Geumseonggwan has carefully refined its recipe based on feedback from our supporters, minimizing any discrepancies with each batch. The result? We’ve consistently received perfect scores every time we launch a campaign and have proudly joined the Wadiz store!

Geumseonggwan Naju Gomtang Crowdfunding

There’s always a clear reason why something remains beloved over time. From the story behind Naju Gomtang—which serves up heartfelt care to those who visit Geumseonggwan from far and wide, no matter the weather—to the stories of the dedicated makers and supporters, discover it all in Trust to Love Ep. 4 now 🙂

[ Watch TRUST TO LOVE EP.4 ] 

 

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