💡 Crowdfunding Insights presents consumer trends and market insights based on Wadiz data.
[Key Points]
IP-Based Merchandise Achieves Standout Results Wadiz
- Merchandise featuring brand and character IPs is enjoying one hit after another on Wadiz.
- Over the past year, there have been a total of 20 IP merchandise projects in Wadiz Characters & Merchandise category that have raised more than 50 million won, with an average of 3,666 subscribers per project—approximately 4.7 times the overall Wadiz average (787).
- Looking at some representative examples, the “Binggrae Banana-Flavored Milk 5-Piece Ceramic Tableware Set,” exclusively launched on Wadiz, has raised approximately 600 million won (currently in progress), the official Haetai collaboration “Hand Warmer + Power Bank That Can Be Shared Like a Ssangssangba” has raised approximately 680 million won, and Orion’s “Cham Bungeoppang Hand Warmer Power Bank” has raised approximately 205 million won, respectively.
- Analysts say that the “exclusive release and limited quantity” model unique to crowdfunding is driving active participation from fan communities and is establishing itself as a new channel for validating the market for IP merchandise.
Overseas Demand Confirmed Even During the Global U.S. Open… Some Cases Even Led to Actual Purchases
- It is worth noting that, even though most of these projects were not funded by global supporters, demand from overseas consumers was evident as early as the notification sign-up stage.
- The “Binggrae Banana-Flavored Milk 5-Piece Ceramic Tableware Set” attracted approximately 24,317 notification subscribers, with interest coming from various countries including the United States, Japan, Singapore, Taiwan, and Germany. The “Haetai Ssangssangba Hand Warmer Power Bank” and “Orion Cham Bungeoppang Hand Warmer Power Bank” also received a steady stream of notification requests from overseas consumers in the United States, Japan, Canada, and the United Kingdom.
- In the case of the “Atta Mamma HOME Edition” (pajamas, T-shirts, keychains, pouches, etc.), which launched simultaneously worldwide, actual international payments were processed. Although this project was initially planned for the domestic market only, Wadizproposed a simultaneous global launch to the maker after confirming the influx of international fans and growing interest in the IP.
- This project, which attracted approximately 3,294 backers and raised a total of about 74 million won, saw about 25% of its total funding come from Japan and Hong Kong. This indicates that IP merchandise, which began as a trend centered on domestic fans, has now led to actual overseas payments following its simultaneous global launch.
- Wadizcurrently operates a global crowdfunding service covering more than 200 countries worldwide. As of March of this year, the number of requests for international notifications on the platform has increased more than threefold on a daily average, and traffic from overseas—particularly from the U.S. and Japan—as well as new member sign-ups continue to grow steadily.
- If IP merchandise creators plan a global launch in tandem with their domestic launch, Wadizprovides an environment where they can naturally tap into the growing demand from overseas fans—which is already expanding through Wadizplatform—and gauge the global market’s response at the same time.
[List of IP-Based Merchandise Crowdfunding Campaigns] *Sorted by Most Recent
1) Binggrae Banana-Flavored Milk 5-Piece Ceramic Tableware Set (Link)
- Funding Period: May 19, 26 – June 7, 26
- Funding Results:
– Number of pre-registrants: Approximately 24,000 (24,317)
– Total funding amount: Approximately 650 million won (650,225,000 won) - Funding Introduction:
– The project garnered significant interest from backers by recreating the iconic packaging design of “Binggrae Banana-Flavored Milk”—a long-time favorite national snack—as a ceramic tableware set.
– Designed to combine practicality with emotional appeal, this retro-inspired ceramic set is crafted to enhance any space while appealing to collectors.
– Unveiled as an exclusive reward Wadiz, the campaign combined the rarity of a limited edition with the brand’s fanbase, achieving 130,045% of its funding goal
2) Limited Edition Attamamma HOME Edition (link)
- Funding Period: May 22, 26 – May 31, 26 (Currently fundraising)
- Funding Results:
– Number of pre-registrants: Approximately 3,200 (3,294)
– Total funding amount: Approximately 74 million won (74,055,000 won)
– Global funding as a percentage of total funding: 18,256,290 won (approximately 1/4 of the total funding)
– Number of countries participating in the funding: 2 countries in total (Japan, Hong Kong) - Funding Overview:
– Designed as a special package combining character merchandise and apparel based on the nostalgic family animated series “Atta Mamma”
– Centered around character-themed short-sleeve pajamas and T-shirts, the collection features everyday items that are comfortable to wear in daily life, attracting fans’ interest
– With the crowdfunding campaign currently underway, approximately 25% of the total funding has come from Japan and Hong Kong, demonstrating strong interest from overseas fans as well
3) Haitai Official Collaboration: Ssangssangba Hand Warmer + Power Bank (Link)
- Funding Period: Oct. 27, 25 – Nov. 3, 25
- Funding Results:
– Number of pre-registrants: Approximately 29,000 (29,082)
– Total funding amount: Approximately 680 million won (680,302,401 won) - Funding Introduction:
– Reimagines Haitai’s iconic “Ssangssangba” ice cream as a hand warmer power bank, presenting it as a retro-inspired merchandise item
– The product design incorporates Ssangssangba’s signature “split-in-half” concept and combines a heating function capable of reaching up to 60 degrees with a 5,000mAh battery to enhance its practicality during the winter
– The campaign attracted fans’ interest with exclusive limited-time benefits available only on Wadiz and a stylish packaging design, successfully concluding the funding campaign by achieving 136,060% of its target amount
4) Orion "Real Bungeoppang" Hand Warmer Power Bank (Link)
- Funding Period: Oct. 20–26, 25
- Funding Results:
– Number of pre-registrants: Approximately 12,000 (12,714)
– Total funding amount: Approximately 205 million won (205,967,601 won) - Funding Introduction:
– A hand warmer power bank inspired by Orion’s iconic snack “Cham Bungeoppang,” launched in 2011, which has garnered attention by transforming a familiar food IP into a practical merchandise item
– By combining the distinctive design aesthetic of the bungeoppang with up to 7 hours of heat and a 5,200mAh battery, it attracted consumer interest as a limited-edition winter item
– With limited-quantity discounts and a giveaway event featuring actual Cham Bungeoppang, the campaign saw high participation and successfully concluded by achieving 41,193% of its funding goal
📩 If you would like more detailed information regarding this matter, please contact the Wadiz PR Team (team.pr@wadiz.kr).
