– Launch of the “ Wadiz ” Edition Octagonal Frying Pan… Reached 200 million in crowdfunding after passing a 1 million-cycle wear test
– Within 1 year and 5 months of launch, the project has attracted 220,000 supporters and received payments from 10 countries overseas
– Diversified product lineup across 7 categories, including home goods, beauty, and tech
– Launch of the “ Wadiz ” Edition Octagonal Frying Pan… Reached 200 million in crowdfunding after passing a 1 million-cycle wear test – Within 1 year and 5 months of launch, accumulated 220,000 backers and received payments from 10 countries overseas – Diversified product lineup across 7 categories, including home goods, beauty, and tech
Wadiz(CEO Shin Hye-sung, www.wadiz.kr) continues to build on its success by expanding its product lineup through its in-house brand, “Wadiz Edition.” The recently launched “Wadiz Edition Titanium Octagonal Pan” has surpassed 200 million won in crowdfunding. It achieved an early success, raising over 100 million won on the very first day of its launch.
The Octagonal Pan crowdfunding project, which launched on July 29, has so far reached 42,966% of its funding goal, with over 17,000 supporters participating to date. As the product name suggests, the key feature is its “octagonal” shape. Both the frying pan and the wok-style pan feature an octagonal exterior and a round interior, designed to maximize cooking space. The eight corners make it easy to pour out contents, and the pans feature a six-layer coating and a titanium mesh structure; the coating’s durability has been verified through a 1 million-cycle abrasion test.
The octagonal pan is a prime example of the product planning approach behind the “ Wadiz ” edition. The “ Wadiz ” edition is an in-house brand that identifies the “reasons for repeated selection” based on consumer data accumulated on the platform and actual market feedback, and translates these insights into new products. The brand plans products centered on features and usability validated by consumer choices and continues to drive data-driven product innovation.
In this way, the product lineup also expanded rapidly. In the year and five months since its launch last March, the “ Wadiz ” edition has attracted a cumulative total of 220,000 backers and raised approximately 2.3 billion won. Starting with home goods and beauty, the platform has expanded to a total of seven categories, including food, tech and home appliances, sports and outdoor, fashion, and travel. Approximately 30% of all projects have been relaunched as “encore” campaigns in response to supporter demand.
The demand observed domestically is extending overseas as well. To date, purchases of the “ Wadiz ” edition products have been made in a total of 10 countries. Demand from overseas consumers has also been confirmed across different product categories, with the “Onsha” hot spring water shower filter and the “Nokyul Pack” pore-care grain mask being purchased in five countries, including the United States, Australia, and Singapore.
Wadiz A company representative stated, “Wadiz Edition is a brand that identifies the criteria for great products based on data actually chosen by consumers and translates these into product innovations,” adding, “We will continue to plan products based on verified market demand and, beyond the initial funding campaign, move on to encore campaigns, follow-up sales, and expansion into global markets.”
