How Can We Predict Food and Funding Trends for 2023?

January 18, 2023 | Service Stories, Wadiz News

What's so great about the Wadiz Trend Report?

Actually, this is the second installment. In our previous post, we released our Fashion & Living and Tech & Leisure Trend Reports. Wadizalso openly shared our hope that supporters exploring crowdfunding projects would stay ahead of trends and make smart, informed funding decisions.

That’s how the 2023 Wadiz Trend Report came to be—and that’s exactly why you should check it out. We didn’t just lump everything together—we’ve broken it down into four distinct categories. You can tell how serious we are about this, right? 😉

The Wadiz Trend Report is,
💡 This report contains qualitative and quantitative data on successful Wadiz from August 2021 to August 2022. Have fun seeing if you played a part in shaping Wadiz trends!
💡 We’re announcing the 2023 trend keywords for the Fashion & Living, Tech & Leisure, Food, and Beauty categories. Stay tuned to see what projects will be coming Wadizthis year!

So, let me share the 2023 food and beauty trends based on an analysis of the past year’s successful funding campaigns. Stay tuned!

You can’t just eat anything! 2022 Food Funding

Food Project was once again a huge hit last year. A total of 1,228 funding campaigns were launched, attracting approximately 210,000 supporters. It truly lives up to its reputation as one of the three essentials of life.

If you take a closer look at funding trends, you’ll see that the era of consuming food simply to survive is over. I analyzed the top 10 food funding projects by their characteristics, and the keywords that emerged were “premium,” “exclusivity,” and “health (self-care).”

With our daily lives becoming more restricted, the range of consumer choices has narrowed. As a result, we’ve started to focus more on the basics of food, clothing, and shelter. In a crowdfunding landscape filled with novel and unique products, high-quality food items that deliver true satisfaction were a perfect fit.

What's in store for Food in 2023? MESIC

In 2023, the food funding landscape is expected to become even more focused on premium quality, scarcity, and health (self-care). The keywords that emerge from this trend are “MESIC Food: For Me (ME), Sensational (Sensation), Memorable (Impression), and Collectible.”

Did you know that last year’s protein smoothies made with blended fruits and vegetables and protein-packed donuts were huge hits? This year, we’re bringing you more health-conscious foods Wadizthat are well worth the investment—all for our valued supporters!

What Wadizdoes best is creating opportunities for unique and innovative products to connect with our supporters. This year, hard-to-find, trending foods like kaymak and Kingsberry, as well as novel ingredients like dried convenience foods, are set to cause a sensation on our crowdfunding platform. We’ll also continue to feature crowdfunding campaigns for popular restaurants with long lines and trusted brands.

Are there any supporters out there who take photos of their food before eating? (That’s me!) The reasons vary—maybe it’s unique, or it looks appealing, or you just want to show off that you’ve tried it. What they all have in common is that they’re foods you want to keep and collect. In 2023, let’s discover unique and rare foods on crowdfunding platforms that spark that desire to collect.

👉 Download the 2023 Wadiz Food Trend Report

Why did supporters back beauty crowdfunding projects in 2022?

In 2022, approximately 1,228 beauty projects were launched. Of these, over 30% of creators received more than 10 million won in support through a single funding campaign. “Buying cosmetics from a brand you’ve never heard of, without even testing them—and after waiting so long?” This is a remarkable development for the beauty category, which used to be met with skepticism! (Am I being a bit too sentimental?)

We analyzed 439 projects that raised over 10 million won in funding last year. Products that offered premium results in terms of efficacy and effectiveness, or those made with premium ingredients, proved particularly popular. Products featuring rare benefits or ingredients not commonly highlighted on other platforms also received a lot of love.

The beauty trends for 2022 are all about premium quality and exclusivity. But the most important thing is—the efficacy and ingredients! 😉

What's in store for beauty in 2023? METIME

With its exceptional efficacy, results, and ingredients, the keyword for next year’s Wadiz beauty crowdfunding projects is “METIME.” Products that are truthful (TRUTHFUL), superior (IMPERIAL), meaningful to consumers (MEANINGFUL), and effective (EFFECTIVE) will be the stars of the upcoming beauty crowdfunding trends.

You can trust and back products that have proven their efficacy through clinical trials or use ingredients that have already been verified. Brands with state-of-the-art research and manufacturing facilities, as well as products backed by cutting-edge technology, also come Wadiz. This is because it’s hard to find reviews, and aside from Wadiz, it’s difficult to try these products in stores. That’s why Wadizis home to a particularly large number of beauty products backed by reliable data and exceptional quality.

Wadiz, we have many supporters who think about creating a better world even when choosing a single item. As the saying goes, “You reap what you sow”—where there are great supporters, there are great makers! From products designed to boost the local farming economy to those made with eco-friendly ingredients, and even items produced and shipped entirely without plastic, you can discover a wide range of beauty brands that embody meaningful consumption. Of course, we’ll also be introducing a variety of effective products that address skin concerns—the very foundation of cosmetics.