– Analysis of “Crowdfunding Trends in the First Half of 2023”... Published on theWadiz Blog”
– The number of projects launching funding campaigns increased by 143% compared to last year, with fashion, food, and home living ranking as the top three categories
– “Space Wadizhas attracted 60,000 visitors and gained popularity as an offline brand experience space, including the opening of a popular pop-up store
Life design crowdfunding platform Wadizannounced on the 2nd that it had identified “fashion,” “food,” and “home living” as the top three trends in crowdfunding for the first half of 2023.
In the first half of 2023, Wadizlaunched a total of 7,294 funding projects, a 143% increase compared to the same period last year. Based on the number of projects launched, “Fashion & Accessories,” “Food,” and “Home & Living” ranked as the top three categories.
In addition, leisure-related search terms such as “camping,” “tent,” “suitcase,” and “backpack” ranked among the top 10 most popular search terms on Wadiz, indicating that demand for camping and travel has surged due to the end of the pandemic.
Official merchandise for the animated films *Suzume* and *Your Name*, which have gained immense popularity in Korea, also garnered attention as hit products of the first half of the year, with 16,831 supporters participating and 700 million won raised.
In addition, “Space Wadiz, Wadizthe offline experience space operated Wadizin Seongsu-dong, Seoul, attracted over 60,000 visitors in the first half of the year alone. Visitor numbers surged thanks to various curated exhibitions, ranging from a collaboration pop-up store between the fashion brand “Mindbridge” and the local cultural complex “Chill Drive-In” to “Haribo Living limited-edition merchandise.” In particular, the pop-up store for the global SPA brand ‘Shop Cider,’ which ran last July, attracted approximately 40,000 visitors over a two-week period. It gained popularity as a hotspot for social media photos, fueled by word of mouth from many visitors.
AWadiz representative stated, “As outdoor activities have increased, fashion and leisure-related crowdfunding projects have garnered attention, and the number of visitors to ‘Space Wadizfor trendy brand experiences has also risen significantly.” They added, “In the second half of the year, Wadizwill continue to create a platform for challenges and support from many makers and supporters, both online and offline.”
For more details on the “2023 First-Half Crowdfunding Trends,” please visit theWadiz Blog (https://blog.wadiz.kr).”
