– Analysis of “Crowdfunding Trends in the First Half of 2023”⋯ Published on theWadiz Blog”
– The number of projects launching funding campaigns increased by 143% compared to last year, with fashion, food, and home living ranking as the top three categories
– “Space Wadizhas attracted 60,000 visitors and opened popular pop-up stores, establishing itself as a popular offline brand experience space
Life design crowdfunding platform Wadizannounced on the 2nd that it had identified “fashion,” “food,” and “home living” as the top three trends in crowdfunding for the first half of 2023.
The number of projects launched Wadizin the first half of 2023 totaled 7,294, a 143% increase compared to the same period last year, with “Fashion & Accessories,” “Food,” and “Home & Living” ranking as the top three categories by number of launches.
In addition, the top 10 most popular search terms among Wadiz users included leisure-related terms such as “camping,” “tent,” “suitcase,” and “backpack,” indicating that demand for camping and travel has surged due to the end of the pandemic.
Official merchandise for the animated films "Suzume" and "Your Name," which have gained immense popularity in Korea, garnered attention as hit products of the first half of the year, with 16,831 supporters participating and 700 million won raised.
In addition, “Space Wadiz, Wadizthe offline experience space operated Wadizin Seongsu-dong, Seoul, reportedly welcomed over 60,000 visitors in the first half of the year alone. Visitor numbers surged thanks to a variety of curated exhibitions, ranging from a collaboration pop-up store between the fashion brand “Mindbridge” and the local multi-cultural space “Chill Drive-In” to “Haribo Living limited-edition merchandise.” In particular, the pop-up store for the global SPA brand ‘Shop Cider,’ which ran last July, attracted approximately 40,000 visitors over a two-week period. It gained attention as a popular spot for social media photos, fueled by word of mouth from many visitors.
AWadiz representative stated, “As outdoor activities have increased, funding projects related to fashion and leisure have garnered attention, and the number of visitors to ‘Space Wadizfor trendy brand experiences has also risen significantly,” adding, “In the second half of the year, Wadizwill continue to create a platform for challenges and support from many makers and supporters, both online and offline.”
For more details on the “2023 First-Half Crowdfunding Trends,” please visit theWadiz Blog (https://blog.wadiz.kr).”
