– Achieved 10,900% of funding goal; 92.4% of pre-order subscribers made a purchase
– Global payments processed in the U.S. and Japan… Confirmation of overseas consumer demand
– Expanding support for K-Beauty’s global expansion… Pushing to build distribution infrastructure centered on the Japanese market
Building on the success of its own brand, "Wadiz," Wadiz(CEO Shin Hye-seong, www.wadiz.kr) is strengthening its role as a "springboard" for K-beauty brands looking to enter the global market.
The "Melanin Wrapping Balm" project recently launched Wadizgarnered significant attention, achieving 10,900% of its funding goal. Notably, 92.4% of those who signed up for pre-release notifications went on to make a purchase, resulting in a high conversion rate.
Furthermore, 87% of the supporters who participated in this project were existing Wadiz users, confirming a highly loyal supporter base. Global payments were also processed from countries such as the United States and Japan, indicating a trend of expanding beyond the domestic market to meet demand from overseas consumers.
Wadizattributes this success to its planning structure, which is based on data accumulated on the platform and feedback from supporters. The company explains that it analyzed data from various beauty projects to identify unmet consumer needs and incorporated these insights into the product planning stage through collaboration with manufacturers.
Building on this success, Wadizplans to accelerate its support for the global expansion of K-consumer brands, including K-beauty. In particular, the company is focusing on the Japanese market—where demand for K-content and K-beauty is growing—to establish partnerships with local distribution and logistics networks. Wadiz aims to strengthen its support system to help manufacturers whose products have proven their competitiveness in the domestic market expand into global markets.
A Wadiz representative stated, “The success ofWadiz demonstrates that data-driven planning can validate market potential and pave the way for subsequent global distribution expansion,” adding, “We will continue to provide support so thatWadizcan serve as a practical springboard for domestic makers to enter the global market.” Meanwhile, Wadizplans to expand its collaborations with manufacturers and indie brands that possess technological capabilities and growth potential, and will continue to introduce data-driven programs to support their global expansion.
