[wadiz makes ESG #better]shares the stories of makers and supporters who have put “habits that save the planet” into practice through their participation in Wadiz funding campaigns.
“I’m wearing a supercar”
“High-quality cactus leather shoes that resist stains and wrinkles”
“A Cool Ice Knit Made from Recycled Polyester That Cares for the Planet”
People who share the same values come together to build a better world “together”
That is likely why so many people participate inWadiz,” going beyond mere “consumption” or “investment.”
In the first installment,
we looked at the value created by the big and small habits that save the planet in our daily lives, expressed in numbers. When converted into trees, the value generated through Wadiz crowdfunding was equivalent to the cost of planting a staggering 64,000 trees.
( ▲Click here to see the value created by habits that save the planet: ‘630 million, 110,835’)
So, what were the areas where makers and supporters leading the charge in environmental protection were most active and participated the most?
Since the environment is essential to sustaining our lives, the answer lay in the three basic elements most closely tied to our daily lives: clothing, food, and shelter.
The category that accounted for the largest share was "clothing."
The fashion and accessories category accounted for a whopping 30% of all funding raised Wadiz. Of the total 6.3 billion won raised, approximately 1.8 billion won went to the fashion and accessories category. In terms of the number of projects launched, it accounted for over 36%.
In particular, the number of supporters who have participated in eco-friendly fashion crowdfunding has reached a cumulative total of approximately 25,000.
In fact, a quarter of the 110,000 so-called “green supporters” have participated in “wear, report, and tie” fashion crowdfunding!
“Recycled Poly Cool Ice Knit”
“Cactus Leather Shoes”
“Upcycled Tire Sandals”
“Premium Eco Fur”
etc.
Green manufacturers stood out for their eco-friendly practices throughout the production and shipping processes, ranging from eco-friendly products to avoiding synthetic fibers and using biodegradable packaging materials.
Source: Shoe designer Ashley Lim, who unveiled cactus leather shoes
Why were eco-friendly products first launched through crowdfunding?
Designers reportedly had to spend more time and put in even greater effort to find materials that are both eco-friendly and suitable for clothing and accessories. Here, we introduce the stories of various green brands, including those that use plant-based leather and eco-fur to protect animals, products made from upcycled materials, and brands that incorporate eco-friendly materials throughout their entire production process—from manufacturing to the packaging that reaches customers—as part of their commitment to ESG practices.
#Animal Leather Alternatives, Sustainable Materials
"Wicked Lover," the maker that raised a total of 83 million won by debuting its plant-based "cactus leather shoes" Wadiz
Source: "Wicked Lover," the company that developed loafers and boots made from "cactus leather"
“Is it possible to make shoes without animal cruelty or environmental pollution?”
Wicked Lover, a brand that found the answer to this dilemma in “plant-based leather .” Wicked Lover’s CEO, Lim Ga-young, is a former architect who launched her business in Australia in 2014 with the dream of becoming a fashion designer. She worked as a shoe designer using animal leather for seven years, but as she began crafting her own designs, she encountered ethical and environmental issues arising from the production process. She shared that this led her to engage in extensive contemplation and research on alternatives to animal leather.
Why is cactus leather eco-friendly?
They explained that cactus leather not only releases no pollutants when disposed of but is also harmless to both the planet and human health, as no harmful chemicals are added during the tanning process.
However, since this material is hard to come by in the market, the minimum order quantity for the fabric was high, and ironically, we faced the problem of ending up with excess inventory—a situation that isn’t exactly eco-friendly. After grappling with distribution challenges, we decided to turn to Wadiz crowdfunding.
Driven by the belief that we should grow not just as a brand, but as one that contributes to animals, the environment, and society, we launched a crowdfunding campaign and raised a total of 80 million won with the participation of 700 backers.
#Rediscovering Materials: Not Just Recycling, but "Upcycling"
"One billion" tires are discarded worldwide every year.
Although they were created for human convenience, discarded tires—which are incinerated or landfilled—are causing various forms of environmental pollution.
There is a company that makes shoes from recycled tires. "Tread & Groove" has raised a total of approximately 50 million won through its upcycled tire shoes.
Source: "Tread & Groove," a brand that makes boots from recycled tire rubber
“From tires on the road to shoes on the sidewalk.”
Did you know that burning old tires releases a huge amount of harmful substances?
The brand “Tread & Groove” is a tire upcycling fashion brand with a mission to make the world a better place through “fashion.” They’ve recycled tires that have traveled 30,000 kilometers and transformed them into unique shoes that protect the environment. The brand stated that, now in its fourth year of operating as a social enterprise, it has dedicated itself entirely to upcycling and has been continuously conducting research and developing products.
“The bigger our work grows, the more meaningful it becomes.”
These “handmade shoes” crafted from recycled tires—produced using only eco-friendly methods, without any heating or chemical processes—are set to launch through crowdfunding. They are the result of the work of master craftsmen with over 30 years of experience, whom we discovered after visiting more than 40 to 50 handmade shoe factories.
Described as a maker who creates new realms through recycling, the project has attracted continued funding from many supporters.
Source: Tread & Groove Funding Project
#Recycled Poly: Join the Effort to Protect the Earth
Even without the “eco-friendly” label, this design stands on its own merits. It’s a cool, stylish summer knit that holds up perfectly in the wash—and it even contributes to environmental protection by using recycled polyester yarn.
This is the Cool Ice Knit, launched by the maker "210" through crowdfunding. With cumulative funding of 1.1 billion won in 2020 and over 10,000 supporters, this maker has been growing alongside Wadizsince its inception.
While 210 has launched numerous projects, the product introduced this summer was a knit made from GRS (Global Recycled Standard)-certified recycled polyester fabric. By showcasing the recycling process and including a recycling label, the brand successfully encouraged backers to make value-driven investments.
Thanks to the support and encouragement of many people, this project became the most successful Green Funding project in Wadiz history.
With approximately 1,000 participants, the project raised 74 million won, attracting the attention of value-conscious consumers.
Source: Cool Summer Knit Developed by Maker ‘210’ Using Recycled Polyester
“1% for the Planet”
: 1% of the funds raised will be donated to “1% for the Planet.”
Finally, there’s something that the makers introduced today and many other Green Makers have in common:
When you participate in projects by makers who strive for a sustainable lifestyle while protecting the environment,
you’re supporting brands that are members of “1% for the Planet,” which donates 1%of proceeds to save the planet.
“1% for the Planet”is a nonprofit foundation founded by Yvon Chouinard, the founder of Patagonia. Member companies donate 1% of their annual revenue to support environmental organizations around the world that work to protect and restore the environment.
Wadizis looking for Green Makers who are protecting the environment through crowdfunding.
*Green Maker 2021 (Link)
Wadizcheers on the success of GreenMakers, who are driving sustainable growth through crowdfunding and protecting the planet.
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