The knowledge that the values I believe in and support can be recognized by the world. The realization that, with the support of those who believe in me, I can find the courage to make my dreams come true. Together with countless makers and supporters, Wadizenvisions a world where anyone can take on new challenges.
A brand history filled with encouragement and support
Have you ever had an experience like this? You shared your thoughts, and hearing someone say, “Oh! Me too!” or “I feel the same way!” gave you a real boost. Or maybe you’ve been thrilled to find someone who thinks exactly like you.
No vitamin or ginseng can compare to that feeling. The history of Hans Pumpkin, a Wadiz maker and parenting brand, is built on each and every one of those experiences.
Hans Pumpkin began with the frustrations of a twin mom. Feeling that “if only a single button were added, or a single elastic band included, the product would be so much more comfortable,” she modified various items herself. Not wanting to keep them all to herself, she gave some as gifts to friends and family.
“Is my frustration everyone’s frustration?” The reactions from the friends and family who received the gifts were positive. That’s how the brand, which began with that encouragementhas now been around for 17 years.
A flagship product from Hans Pumpkin, a baby product brand with 17 years of experience.
Among these, the Breathable Baby Carrier Guard and the Breathable Stroller Guard are products we launched Wadizwith the support of our backers.
Not “sellers and buyers,” but “brands and fans”
It’s said that one in five babies born last year received a Hans Pumpkin product as a gift. The company attributes this success to the fact that it “tapped into the needs of mothers.”
Hans Pumpkin’s customers call themselves “Aehobak.” The relationship between the brand and its customers is like that between a celebrity and their fanbase. This close bond was made possible by the communication.
Hans Pumpkin’s social media has a human touch. Hans Pumpkin shares her feelings and thoughts as a mother on social media and connects with others. This is exactly what ‘empathy’
신제품 출시 소식을 SNS로 전하고 받은 응원의 댓글들.
(출처 : <봄배송> 마이크로필터로 ‘안심’외출! 한스펌킨 아기띠가드가 지켜줄게요.)
When we’re developing a new product, we share a lot of the process right from the planning stage. We seek out various opinions and exchange honest feedback. When you actually see your own ideas reflected in the product… you can’t help but become a fan! Of course!
The people who created products the world has never seen before: makers and supporters
Hans Pumpkin, which primarily manufactured fabric products, began making filter-equipped baby carrier covers and stroller covers thanks to the support of its customers.
It was during the period when wearing masks had become mandatory due to COVID-19. Hans Pumpkin Maker learned that children under 24 months of age should not wear masks due to the risk of suffocation. While searching for an alternative to masks, he discovered microfilters, and that’s how the world’s first baby carrier guard was created.
The Baby Carrier Guard was first introduced to the world through a Wadiz crowdfunding campaign. A total of 1,855 supporters backed the project, drawn by their empathy for the concerns of the maker, Hans Pumpkin!
The Hans Pumpkin Maker funding project community is full of support and feedback.
The stroller guard, our second crowdfunding project, was developed in response to the many ideas and requests we received from our supporters. This project also garnered support from a whopping 1,796 backers. (This is the power of collective intelligence!)
Wadiz: Where genuine passion always finds its way
“I believe that putting consumers first in every situation and thinking about their needs will lead to great opportunities. Since companies that focus on their customers are the ones that will be loved for a long time, I always strive to stay true to what really matters.”
Hans Pumpkin Maker focuses on its supporters and customers more than anyone else.
Countless Wadiz supporters, who recognize makers with genuine passion, continue to respond to their sincerity with encouragement and support.
※ The content above is an edited version of the interviewtitled “Baby & Kids Crowdfunding: A Success,”featuring maker Han Seup-kin ,originally published on May 25, 2023, on Wadiz . You can view the original article on Wadiz Center.
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