“One month of the year has already flown by! It’s a state of emergency!”
Is this how you’re feeling? It’s true that you might be feeling a bit anxious, but you also need time to explore and adjust to the new year.
Wadiztook a month to reflect and prepare. We’ve compiled the results of that time into a special gift.
That is, the 2024 Wadiz Trend Report.
Why You Should Read the Wadiz Trend Report
Products fromWadiz crowdfunding and pre-order projects aren’t available for purchase at any time. People are more likely to back a project on a whim. For that desire to arise, the product has to be truly compelling. Even if you’ve backed a project or placed a pre-order, you can cancel at any time during the campaign with just one click. So, sticking with a project until the end means it’s a product you truly want. This is what sets Wadiz Trends apart. It’s not a matter of chance—it reflects consumers’ genuine interest.
From small brands just getting started to major brands launching new products, most brands (makers) turn to Wadizas a platform for new challenges. In other words, if a product becomes a smash hit Wadiz, there’s a high probability that’s where the brand’s and product’s history begins. Trends startWadiz.
A Sneak Peek at the 2024 Wadiz Trends
We analyzed the projects that were most popular Wadizlast year. We found that successful projects shared several common themes. Based on these, we’re proposing the following as the 2024 Wadiz trend keywords—trends we expect to continue this year.
* The 2024 Wadiz Trend Report contains qualitative and quantitative data on successful Wadiz projects from January to November 2023.
Community-based consumption #Community
The “process economy,” where consumers participate in the creation of products or services. Now, moving beyond mere participation, consumers and suppliers are beginning to view each other not as mere trading partners, but as entities sharing the same values and direction. This trend has become particularly pronounced Wadiz. The boundaries between makers—who create projects and supply products—and supporters—who consume those products—have blurred. Within a horizontal relationship, they are flexibly connected through projects and building bonds. It feels just like a community.
💡 For the rest of the content, download the 2024 Wadiz Trend Report at the bottom of the page!
Perfectionism that tolerates no limits #Perfectionism
Thanks to technological advancements, we now live in an era where many once-impossible things have become possible. Today, what matters most is “how quickly and how reliably” we can achieve our goals. High-efficiency products that save time and reduce unnecessary energy consumption are gaining attention. Wadiz supporters are also showing that they refuse to accept limitations and are actively seeking new solutions. Last year, products that surpassed conventional capabilities gained immense popularity.
💡 For the rest of the content, download the 2024 Wadiz Trend Report at the bottom of the page!
Fulfilling Small Desires #SmallHappiness
In the chaotic global economy, where waves of recession are surging, the prevailing trend amid this frozen atmosphere is for consumers to focus on finding more conservative and prudent ways to spend. However, tightening our belts doesn’t mean we have to tighten our grip on happiness. Even as we cut back on major purchases, we’re showing a tendency to generously invest our time and money in the small pleasures and modest desires we value.
💡 For the full report, download the 2024 Wadiz Trend Report at the bottom of the page!
트렌드 키워드별 대표 프로젝트와 와디즈 트렌드 키워드 <믿고 보는 스핀오프>, <환경에 적응하는 사람들>, <덕질의 대중화>에 대한 내용은 아래 2024 와디즈 트렌드 리포트에서 이어집니다.
다운로드 해 언제든지 꺼내보세요!
👉 2024 Wadiz Trend Report (Click to download!)
