– EBITDA to return to profitability on an annual basis in 2025… a 160% improvement year-over-year
– Double-digit growth in both advertising and private label (PB) sales
– Accelerating the shift to profitability and global expansion
Wadiz(CEO Shin Hye-sung, www.wadiz.kr) announced on the 31st that it achieved an operating profit for the first half of 2025 while securing new growth momentum through the launch of its global service. This marks a gradual turnaround following the company’s return to monthly profitability in November 2023 and quarterly profitability in the fourth quarter of 2024.
On an EBITDA basis, the company recorded an annual profit, marking a 160% improvement year-over-year. In particular, the company turned a deficit of approximately 31.3 billion won in 2022 into a surplus of approximately 1.8 billion won in 2025, achieving a significant improvement in profitability of 33.1 billion won over three years. Total annual revenue for 2025 reached 44.7 billion won, a 3% increase from the previous year.
This improvement in performance is the result of strong growth in core revenue streams combined with company-wide cost efficiency measures. Driven by growing demand for data-driven marketing, advertising revenue rose by approximately 10% year-over-year to 13.2 billion won, establishing itself as a core revenue model that accounts for 30% of total revenue.
Sales from direct sales, including those of the company’s own brand,Wadiz,” also reached 6.2 billion won, a 10% increase from the previous year. On the cost side, the company successfully improved its operational systems, including a 10% year-over-year reduction in selling, general, and administrative expenses through the adoption of AI.
Above all, 2025 was the year in which we firmly established a medium- to long-term growth momentum beyond the domestic market through the “launch of our global service.” Wadizlaunched its global service in May of last year and laid the groundwork for its entry into the global market by establishing overseas offices and forming local partnerships.
By successfully tapping into early demand in the global market, particularly in K-Beauty, food, and content, the number of monthly active users (MAU) in January of this year surged 2.3 times compared to the same period last year, with 40% of total traffic originating from overseas. In particular, the number of overseas funding transactions increased 8.3-fold from May of last year—when the global service was first launched—to January of this year, demonstrating explosive growth.
Building on its solid profit trend and global achievements, Wadizis accelerating its preparations for an initial public offering (IPO). To ensure a successful listing, the company has also completed substantive preparations, including restructuring its corporate governance, streamlining its accounting practices, and revising its internal regulations.
Wadiz CEO Shin Hye-sung stated, “In 2025, we successfully turned a profit in the second half of the year by improving our revenue structure and diversifying our revenue models, while further strengthening our platform’s competitiveness for global expansion.” He added, “We will make 2026 a year in which we further accelerate our growth trajectory as Asia’s leading innovation platform, connecting makers’ challenges beyond Korea to Asia and, ultimately, the entire world.”
