📌 Key Takeaways
30% of successful projects were first-time funding attempts. Product quality and thorough preparation, rather than experience, were the deciding factors.
Kids' sales surged by 69%, and sales of keycap keychains skyrocketed 175-fold! Products that stimulate the five senses are leading the way in 2026.
May demand is already determined in April. Start planning your schedule for the next season right now.
What items are Wadiz supporters paying attention to right now?
The key to a successful crowdfunding campaign is accurately gauging market trends. The earlier you identify these trends and incorporate them into your planning, the higher your chances of success.
From makers who secured a head start on Children’s Day demand a month in advance—including a new maker in April that raised a record 140 million won—to the tactile and visual trends seen in keycaps and Uber, here are five key signals you should apply to your brand right away.
Trend #1: Demand for May holidays—brands have already kicked things off in April
During major seasons when demand peaks—such as Children’s Day—the timing of a campaign launch is crucial to its success. According to Wadiz data, makers who launched their projects in April were able to capture demand in May.
In particular, projects that prominently featured “Guaranteed delivery before Children’s Day” generated over 100 million won in sales, driving a 69% month-over-month surge in transaction volume in the kids’ category. This demonstrates that, beyond simply preparing products, “when to launch” is the key factor that determines success.
Key Takeaway: Work backward from the next major season and set your launch schedule 4 to 6 weeks in advance. Seasonal planning should begin at the same time as product development.
Trend ② Keywords Capturing the Spring-Summer Transition: Beauty, Class, and Home Appliances
According to Wadiz data from April 2026, the top three categories—beauty, classes, and tech appliances—accounted for a notably high share of the market.
It’s important to note that supporters respond to “change, ”not “specs.” Messages that immediately and intuitively demonstrate how life changes after using the product —such as “getting whiter and whiter” and “zero outsourcing costs”—drove search traffic and click-through rates by a wide margin.
Key Point: Review the first sentence of the product detail page. You should be able to describe in a single sentence what kind of change a supporter will experience after using this product.
Trend ③ 30% of New Makers: Success Isn't All About Experience
According to Wadiz data, approximately 30% of the successful projects in April 2026 were first-time creators. Furthermore, their success rates showed no statistically significant difference from those of established creators.
‘오투스킨’ 메이커 <입는 에스테틱 하체순환 프로젝트>
The most striking example of thisis“O2SKIN’s‘Wearable Aesthetic Lower Body Circulation Project.’”Despite being their first crowdfunding campaign, they achieved an impressive total of 140 million won. Their solid product quality and a concept aligned with current market trends completely made up for their lack of experience.
Key Takeaway: “It’s my first time” is no excuse for failure. Focusing on product quality and thorough planning is the key to a successful first crowdfunding campaign.
Trend ④ A Market Responding to the "Click" Sound: Keycap Keychains See a 175-Fold Surge
A product that stimulates both the sense of touch and hearing is taking the retail market by storm. Sales of keyring keytops, which replicate the tactile feedback of mechanical keyboards, have surged a staggering 175-fold compared to the same period last year.
Kneading, pressing, and listening—all of these actions are resonating strongly with consumers under the banner of “sensory healing.” We have moved from an era that emphasized functionality to one that sells the joy of “experiencing” a product.
Key Tip: Try to visually convey the sensations you feel when touching the product on the product detail page. Describing tactile experiences—such as “texture,” “key feel,” or “grip”—helps resonate with your supporters.
Trend ⑤ Post-Duzhenku? The Visual Invasion of Purple “Uva”
Following the craze for Dubai chocolate (Dubajjok), Southeast Asian purple yam , known as ube,is taking the retail market by storm. Its vibrant purple color, achieved without artificial coloring, has sparked a desire among Gen Z and Millennials to share photos online, with postsusing the Instagram hashtag “#ube” surpassing 750,000.
The core of the Ube trend lies in the combination of “healthy ingredients” and “unfamiliar visuals.” The vivid purple that seems to leap off the screen simultaneously sparks curiosity and a desire for experiential consumption. It serves as a visual reference applicable not only to the food category but to any category where color design is possible.
Key Takeaway: Design visuals that your supporters will want to share on social media. Colors and shapes that spark the urge to post photos can generate viral buzz without any marketing costs.
A Practical Checklist to Put into Action Right Now
The five trends we’ve explored today aren’t just statistics—they’re a source of ideas you can apply to your planning right away.
- Checking the Timing of Seasonal Campaigns: Demand for upcoming holidays is already determined 4 to 6 weeks in advance. Work backward from now to determine your launch schedule.
- Rewrite the message:Try revising the first sentence of the product description page to use phrases that intuitively convey life changes, such as “Getting lighter” or “Zero outsourcing costs.”
- Incorporating sensory elements into the design: Consider whether the product includes any features that can enhance one of the following senses: touch, sight, or hearing.
- Preparing for Your First Crowdfunding Campaign: Preparation, not experience , determines the outcome. Check out the first-time crowdfunding guide atWadizand get started today.
Frequently Asked Questions (FAQ)
Q. This is my first time running a crowdfunding campaign. Can I succeed Wadiz?
According to data from Wadiz platform, the average funding achievement rate for new makers (2,606%) is virtually the same as that for established brands (2,594%). This is supported by the fact that approximately 30% of the successful projects in April were from first-time fundraisers. Success is determined more by product quality and the thoroughness of pre-planning than by prior fundraising experience.
Q. Don’t trends like Ubeena keycaps apply only to specific categories?
That’s not the case. Food manufacturers can use the color of ube as a design reference, while fashion accessory or tech companies can draw inspiration from the texture of keycaps. What matters is the common essence of these phenomena—that they stimulate the supporter’s five senses. You should approach this by asking, “Which sense should we design for?”
Q. How far in advance should we start planning for the season?
According to data analyzed by the Wadiz Maker Center team for April, projects that performed well during Children’s Day in May launched more than four weeks in advance. Considering shipping schedules and the time needed to build anticipation, the optimal timing for major seasonal campaigns is 4 to 6 weeks prior to the event.
If you want to get a head start on your project
Ultimately, the success of a funding campaign depends on quickly identifying market trends and weaving them into your own project narrative.Think about which of the five signals we discussed today you can apply to your brand first.
Makers who stay one step ahead of the trends are the ones who capture the market.
Start with Wadiz. Just Start on Wadiz.
A start for everyone, funding for everyone.
👉 For more detailed strategies, visit the Wadiz Maker Center.
