– Brands using Wadiz advertising services surpass 172 billion won in annual transaction volume… Over 10 billion won increase year-on-year
– Diversification of services tailored to customer demand and improvements in user experience prove effective… Continued refinement of user convenience
Wadizis seeing results from its program supporting the growth of emerging brands to expand the funding ecosystem. Brands utilizing Wadiz advertising services, in particular, are showing rapid growth in transaction volume.
Funding platform Wadizannounced that the total transaction value (GMV) of projects utilizing its advertising services last year reached 172 billion won, an increase of 10 billion won compared to the same period the previous year.
The proportion of brands utilizing advertising services increased by 30% year-over-year, driven primarily by service diversification tailored to customer demand and improvements in user experience.
Wadiz Advertising Services has provided tailored solutions for makers, enabling emerging brands to achieve sales growth through effective marketing. In June last year, it launched an integrated advertising center, enhancing user convenience so anyone can easily and quickly utilize advertising services. Furthermore, it continues to offer services aligned with customer needs, such as diversifying advertising products and hosting Meta seminars.
Recently, we have established a strategic project support program and are also focusing on advertising consulting to help brands exceed their funding goals.
A prime example is the brand 'Seol Arae', which introduced premium double-flowered ginseng. This brand participated in a strategic project targeting 300 million won in funding and achieved cumulative funding of 1.5 billion won. This accomplishment was achieved in just four months after Seol Arae first launched its funding campaign Wadiz, an exceptional feat in the health functional food sector.
Director Seo Jae-hyun of Seol Ara stated, "Being selected forWadiz strategicWadiz enabled us to achieve over five times our target results through efficient advertising." He added, "I want to emphasize that the Wadiz advertising team worked as one to deliver the best results within a limited budget, proposing and executing suitable strategies to help makers succeed."
Wadiz Advertising Business Team Director Sung Eun-sil stated, "Projects with high transaction volumes share the common trait of utilizing targeted ads, display ads, and push ads in a balanced manner," adding, "We will continue to strive to provide efficient marketing opportunities and lay the groundwork for the growth of emerging brands."
Meanwhile, Wadizwill host the "2025 Wadiz X Meta" seminar on February 21st, themed "A Growth Roadmap Connecting Makers and Supporters." This online seminar is open to any brand interested in pursuing crowdfunding; registration is available on Wadiz Maker Center website.
