– Annual transaction volume for brands using Wadiz advertising services exceeds 172 billion won… an increase of over 10 billion won compared to the previous year
– Diversification of services tailored to customer demand and improvements to the user experience proved effective… Continued enhancement of user convenience
WadizWadiz ’s program to support the growth of emerging brands as part of its efforts to expand the funding ecosystem is bearing fruit. In particular, brands utilizing Wadiz advertising services are showing rapid growth in transaction volume.
Wadizcrowdfunding platform Wadizannounced that the total gross merchandise value (GMV) of projects utilizing its advertising services last year reached 172 billion won, an increase of 10 billion won compared to the same period the previous year.
The proportion of brands using advertising services increased by 30% year-over-year, driven primarily by efforts to diversify services to meet customer demand and improve the user experience.
Wadiz advertising service has provided tailored solutions to help emerging brands grow their sales through effective marketing. In June of last year, the company launched an integrated advertising center to enhance user convenience, making it easy and quick for anyone to utilize its advertising services. Furthermore, Wadiz continues to provide services that meet customer needs, such as diversifying its advertising products and hosting Meta seminars.
Recently, the company has launched a new strategic project support program and is also focusing on advertising consulting to help brands exceed their funding goals.
One notable example is the brand “Seol-Ae,” which launched a premium Ssanghwahan product. The brand participated in a strategic project with a funding goal of 300 million won and achieved a cumulative total of 1.5 billion won in funding. This achievement came just four months after Seol-Ae first launched its campaign Wadiz, which is highly unusual in the health functional food sector.
Jang So-hyun, a director at Seolrae, stated, “After being selected forWadiz StrategicWadiz, we were able to achieve results more than five times our target through effective advertising.” She added, “The Wadiz advertising team worked with us as one team to deliver the best possible results within our limited budget, and I want to emphasize that they are an organization dedicated to proposing and executing the right strategies to help makers succeed.”
Seong Eun-sil, Director of the Advertising Business Team Wadiz, stated, “Projects with high transaction volumes share the common trait of making balanced use of targeted ads, display ads, and push notifications,” adding, “We will continue to strive to provide effective marketing opportunities and lay the groundwork for the growth of emerging brands.”
Meanwhile, Wadizis set to host the “2025 Wadiz X Meta” seminar on February 21 under the theme “A Growth Roadmap Connecting Makers and Supporters.” This online seminar is open to any brand interested in launching a crowdfunding campaign; registration is available on Wadiz Maker Center website.
