[People Who Judge with Sincerity] The Wondrous and Beautiful World of Crowdfunding
TheWadiz Service Operations Team takes a close look at the projects they’ve encountered.
Wadizis a treasure trove of stories
You’ve probably heard this before. In the Wadiz project story, the story the brand wants to share. It’s the maker’s true story—why they decided to create this product, and the process and effort that went into making it. Conveying information about the brand and product, as well as their benefits, with authenticity is the key to a successful Wadiz project.
An incredible platform where even brands that struggled with the basics of storytelling become masters of storytelling once their project goes live. How is this possible?
Here is my feedback on the story
The Service Operations Team is the first team makers encounter when they come Wadiz. We evaluate whether makers and their projects are eligible to be featured Wadiz. We also review the project stories to ensure that product descriptions are thorough and that no required information is missing.
Once you submit your project, you'll meet with a representative. This representative is a reviewer from the Service Operations Team!
Among the various tasks handled by the Service Operations Team, ‘story (content) feedback.’ We review the stories to ensure that supporters can obtain sufficient information during the funding and pre-order process.
Story Feedback: Why Is It Necessary? Stories that lack essential content or polish have a lower chance of success because they struggle to capture supporters’ interest . While Wadizmany veteran makers, there are also plenty of new makers launching their first projects. Most of them feel overwhelmed, unsure of what to write—even before considering advertising or story concepts. The Service Operations Team is here to help you find a way through that confusion.
How Reviewers View Stories
Scroll down now to find this cute little guy.
My name is Billy
I’m holding a bunch of food in both hands. I mainly judge food projects, and this character, Billy, is my alter ego as a judge. So, let me give you a quick example of how I provide story feedback using a food project I know best.
Creating a Story That Builds Trust
When we first review a project’s story and find the content somewhat lacking, we provide feedback suggesting a few details to add. At that time, we also send you the image card shown below. The absence of this information does not prevent you from launching your project as a funding or pre-order campaign Wadiz. However, we recommend adding these details to help create a more compelling story and build trust between the maker and the supporters.
*Since the law requires nutritional information to be provided for certain products, it will be difficult to proceed with your project Wadizif this information is not included.
One more thing. During the sweltering summer months like these, one piece of information that supporters are particularly curious about is “packaging.” Whether the product will spoil in transit and how fresh it will arrive are key factors in deciding whether to back a project. Therefore, if there’s no information on how the product will be shipped, we’d like to suggest that you provide this information to encourage supporters to back your project.
Create a story that sparks curiosity about the rewards
In addition to basic information about the product, we also provide feedback on the story behind it to help highlight the product and the maker's vision.
I don’t think anyone would argue that “taste” is the most important aspect of food. Without photos or descriptions of delicious-looking products, a food story can come across as bland. Easy-to-follow recipes, firsthand tasting reviews, and detailed descriptions of flavors and aromas are sure to pique supporters’ interest. We also receive feedback asking us to include versatile recipes in our stories.
Creating a Solid Story That Reflects the Nature of the Rewards
Even within a single category like “food,” there is a wide variety of products, including fresh foods, health supplements, and processed foods. Depending on the type of product, there are specific details that should be included—such as expiration dates, storage instructions, and precautions for consumption. Information that demonstrates this kind of thoughtful consideration strengthens the narrative and makes the project more trustworthy. When providing feedback on stories, the Service Operations Team takes these product and brand characteristics into account.
Above all, what matters most is the maker’s ‘genuine passion’
The Service Operations Team reviews stories while considering what kind of information I, as a supporter, would be most interested in. We also look at other project stories to see how they’ve highlighted their products.
Above all else, what we value most in our stories is the maker’s genuine passion. Even if we include a variety of product information and usage tips in our stories, it’s ultimately the maker’s genuine passion that drives supporter engagement.
To ensure that products—even those that seem familiar—convey a unique story from the maker rather than a generic narrative, our service operations team carefully reviews each one with genuine care.
