– From securing funding for mass production to acquiring highly engaged customers who provide active feedback: Young makers leveraging crowdfunding
– Significant growth driven by support for creators, including advertising know-how to boost funding success rates and data-driven marketing
An increasing number of young makers are using Wadiz advertising services to boost their funding results and accelerate revenue growth. This is a testament to how small business owners and startups—who possess innovative ideas and technical expertise but lack widespread recognition—have significantly improved their marketing efficiency through Wadiz advertising.
Premium projector brand ZUS launched its home projector through a pre-order campaign Wadiz last June and recorded 1.7 billion won in sales within a month. This represents 346,844% of the target, achieved through targeted marketing and advertising services tailored to specific traffic channels. ZUS not only achieved a Return on Advertising Spend (ROAS) of 933% but also acquired over 8,000 new customers.
Yoo Yeon-seo (30), CEO of Perfect Us Co., Ltd., the company behind JUS, said, “Since this was our first attempt atWadiz crowdfunding, our initial goal was to secure funding to produce 1,000 units. However, by utilizing Wadiz advertising services, we experienced explosive sales growth that followed a J-curve during the project period.” She added, “We achieved the significant milestone of 1.7 billion won in just one month and were able to boost brand awareness in a short period of time.”
Following a successful funding round, Jus plans to launch new products and aims to become the market leader in the domestic beam projector sector. CEO Yoo stated, “UtilizingWadiz advertising services allowed us to increase product exposure among our target customers at a low cost, which led to sales conversions,” adding, “The funding system enabled us to secure capital for mass production and manage inventory efficiently, allowing us to take on this challenge without financial burden.”
EOA, a brand specializing in beauty devices, raised 1.3 billion won—26,092% of its target—through Wadiz held throughout June. Although it was a new brand launching its first crowdfunding campaign, it utilized Wadiz advertising services to boost brand awareness. By focusing on highly engaged beauty consumers and combining project exposure with push notifications and other marketing strategies, the brand achieved this remarkable result. The return on advertising investment reached a staggering 905%.
Shin Seong-min (37), CEO of Nextrip Co., Ltd., the company behind IOE, said, “Since beauty devices (such as the HIFU Fullsera) are currently priced at over 2 million won, we developed this product by focusing solely on technological capabilities, without factoring in brand premium pricing.” He added, “After developing the product, we felt overwhelmed by the prospect of entering both online and offline distribution channels, but we successfully took our first step through Wadiz crowdfunding.”
CEO Shin added, “With the help ofWadiz advertising team, we focused on using high-visibility ad products to attract new customers right from the pre-launch promotional phase. Our greatest achievement was acquiring ‘supporters’—highly engaged consumers—while efficiently utilizing our marketing budget.”
A Wadiz representative said, “We are seeing a noticeable increase in cases where young makers, who lack expertise in successful crowdfunding, are achieving rapid growth by utilizing Wadizadvertising services,” adding, “We will continue to expand an ecosystem where we can grow together through comprehensive support—from funding for early-stage companies and small businesses to channel expansion, such as helping them open stores.”
Meanwhile, Wadiz crowdfunding is a service that raises funds from a wide online audience, and it has gained popularity for its ability to secure production capital and attract new customers. In particular, it has established itself as a “pre-launch distribution channel,” especially for early-stage companies that lack funds for mass production or need to attract new customers and conduct marketing.
