- Wadiz, a platform that has opened up sales channels for over 5,000 SMEs and startups, has established itself as a “startup mecca” attracting an average of 10,000 visitors per month
-Marking its third anniversary, the space has been renovated into a fresh and unique “Life Design Curation” venue… Featuring a variety of collaborative exhibitions ranging from creators to major brands
Wadiz, a space that has provided “brand showrooms” to mid-sized companies and startups lacking sales channels, is transforming into a new and unique “collaboration” space after three years.
Life design funding platform Wadizannounced that, to mark the third anniversary of Wadiz space in Seongsu-dong, Seoul, it will renovate the entire building into a space brimming with new “collaborations” and “pop-ups” every week.
Space Wadizis a venue where visitors can experience crowdfunded products and purchase successful ones. It opened in Seongsu-dong, Seoul, in April 2020 to address the challenge of conveying a product’s potential and story through online channels alone. Having opened early in Seongsu-dong—an area bustling with pop-up exhibitions from various brands—it is credited with providing small brands with a showroom and helping them expand their sales channels.
In particular, over the past two years, curated exhibitions focused on fandom trends—which bring online communities together offline—have achieved significant success. Over the past three years, more than 5,000 creators who launched crowdfunding campaigns have connected with customers through Space Wadiz, and it has now established itself as Seongsu-dong’s premier multi-cultural space, attracting over 10,000 visitors each month.
The key focus of this renovation Wadizis to transform the space into a “Life Design Curation” channel that showcases brand experiences, collaborative exhibitions, and personal tastes from a diverse range of creators—from individual artists and creators to small and large brands. The most significant change is the Creator Zone on the B1 level. By establishing a gallery-style layout designed to showcase creative content, the space will be revitalized as a venue for artists. Key features include beam projectors on three walls, lighting, and audio equipment such as portable speakers for performances.
On the second floor, visitors can explore collaborative exhibitions featuring new brands, with a focus on food and beverage. The main space on the first floor consists of an experience zone for products currently undergoing online crowdfunding and a TOP100 store where fans can purchase products that have already proven successful.
For example, upon entering, visitors will find a brand event taking place in the courtyard; the first floor features a crowdfunding showroom and store; the second floor hosts various collaborative events at Wadiz; and the basement level offers a flexible and dynamic space where artists and creators hold performances, lectures, and exhibitions. In the basement, a media exhibition titled “Three Unique Stories of the Stars, Told by an Astronomy YouTuber and Photographers” is currently on display, and the “Travel Photography Exhibition of the Year” is scheduled as the next exhibition.
Wadiz CEO Shin Hye-sung stated, “This renovation marks the expansion of Wadizfrom a product-centric experience to a channel that offers diverse brand experiences, including content created by creators,” adding, “Under the slogan ‘All Things New,’ we will present a variety of content so that everyone can discover their tastes and inspiration and take on new challenges.”
