Have you ever read aWadiz article? What did you think of it?
The value of pursuing what’s right, the value of cheering on challenges, the value of growing together There’s a team that brilliantly communicates Wadizmany values—both internally and externally.
Meet the communications team responsible for WadizPR.
Please tell us about your team and your role!
Jung-sook: The Communications Team is an “all-round player.” It’s a team that handles both “offense”—actively promoting the company’s strengths—and “defense”—responding effectively when issues arise.
Ji-eun: The Communications Team is responsible for all communication activities aimed at promotingWadizsustainable business practices, brand image, mission, services, business achievements, and organizational culture both internally and externally. To this end, we are responsible for the overall work of building relationships with the press and media, publishing articles, and facilitating communication.
When people aren’t sure about something, they usually just search for it online. There’s a good chance they’ll form their first impression Wadizbased on articles from reputable media outlets featured at the top of the search results. I take pride in the important work I do. To do this effectively, I need to have a deep understanding of the company’s mission and vision. Additionally, a key part of my job is responding to and crafting official statements when the company faces negative media coverage or challenging situations.
How did you come to join Wadiz?
Jung-sook: I have 20 years of experience in PR, and I’ve been handling public relations in the gaming industry for over 19 years. While I’ve had the privilege of meeting many wonderful people throughout my career, my concerns about my career deepened. That’s when I received an offer to join Wadiz as the head of the communications team. Wadiz business model itself is based on ‘mutual growth,” which I found very appealing. I remember my determination to join the company growing just as strong as the high hurdles of the interview process. 🙂
There was a moment when I really felt I wanted to work Wadiz! CEO Shin Hye-seong’s first question during the final interview was the deciding factor.
“Have you done any additional preparation since the first interview?”
The questions weren’t what I’d expected—like a career-focused introduction, reasons for changing jobs, or how Wadizis perceived from the outside. Since that information was already in my application and reflected in the results of the first interview, there was no reason for it to come up in the final interview. The key point was: if there wasn’t anything new, there would be no need for another interview; if there was, what exactly it was. “I thought, ‘If this is a company where the CEO and founder asks questions like this, it’s not just a place to work—it’s a place where I can learn things I’ve never experienced before.’ My first impression turned out to be spot on.”
Ji-eun: Previously, I worked as a database manager at a fashion association, where I handled content publishing and managed forums. I also helped with the association’s public relations. While I was able to gain diverse and extensive experience, I wanted to take on a more active role in the private sector rather than at an association. I was interested in platform companies and startups when I saw a PR job posting Wadiz, so I applied right away.
Wadizwas my first job after leaving the association where I had worked for four years and two months. Since I was preparing for my first career move, I gathered information about Wadizthrough various channels, including news articles, podcasts, Brunch, and job review sites. It struck me as a startup that was actively growing, with colleagues united by their genuine passion for the industry, working hard to make it happen. I think I really wanted to join a place like this and grow together with the team. I also had a very positive impression after going through the first and second rounds of interviews. Now that I’ve made the move, I can’t believe it’s already been over four years since I joined Wadiz! Haha! 😆
What are the most important skills and experiences for a PR manager Wadiz?
Jung-sook: Wadizcovers a wide variety of categories. It’s great if you have a keen interest in various fields such as tech, fashion, beauty, home living, and creative industries. You’ll also need the ability to identify trends and incorporate them into PR content. These skills inevitably stem from a genuine interest in the world around you and the people in it. If you’re attuned to content and comfortable with meeting people, empathizing with them, and communicating effectively, you’ll likely enjoy working as a PR manager Wadiz.
Ji-eun: I believe it’s a combination of proactive initiative to learn about new trends and strong communication skills. Although Wadizhas been in business for over 10 years, it’s still a company that continues to launch new businesses and services amid various environmental changes. Given the wide range of service categories (industries) we cover, you’ll need to build relationships with reporters across various departments. Typically, you’ll typically communicate with reporters within a single department—such as retail, finance, or IT—but Wadiz, there are media outlets where you’ll need to engage with reporters from all three departments. This means there’s a lot of communication required, grounded in an interest in and understanding of diverse industries.
Not only in external communications but also in internal communications, I need to collaborate with various departments to create materials and distribute articles. I believe that staying attuned to trends and having strong communication skills are essential.
Is there anything unique about working in WadizCommunications Team?
Jung-sook, Producer: The Wadiz Communications Team is particularly proactive. This is thanks not only to our well-established systems but also to the sincere cooperation we receive from many related departments. Not long ago, I requested 10 years’ worth of data on makers by age group and category, and they provided it in just half a day.
Also, if an issue arises at the company, you’ll see the Wadiz Team already on the case, managing the situation. I can confidently say that our speed and depth of information gathering, as well as our level of engagement, are second to none. That’s why, before you know it, you’ll find yourself putting your heart and soul into PR efforts to promote the company. There’s a fundamental difference between work you do out of obligation and work that comes from the heart, so you’ll experience a sense of accomplishment unlike anything you’ve felt before.
Ji-eun: I suspect this is something many people who’ve interviewed for other roles have already mentioned. It might sound a bit cliché… But even so, I’d like to highlight that I’m working with great colleagues. Given the nature of PR work, timing is crucial when distributing materials, and we especially need to respond quickly when we receive inquiries from the media. My colleagues’ active cooperation is truly essential. Even if I bombard them with questions the moment I say hello, many of them prioritize my requests and offer their help in a friendly manner.
Another unique aspect is the ability to use various service data as PR material. Over the past four years Wadiz, I’ve worked with the Data Platform Team to build a variety of PR dashboards. These have proven extremely useful when creating or planning materials to promote the service or the company’s achievements. Having colleagues who actively support and build the resources I need for my work is a huge motivator!
Is there a feature article or project that stands out in your memory?
Jung-sook: Wadiza wealth of content and data that helps us identify trends, so most of our article planning is fascinating. I joined Wadizin the second half of last year and focused heavily on category-specific PR. In 2024, I’m thinking about how to craft messages that capture Wadizexpanding corporate value. We plan to put more effort into planning articles that highlight the meaningful work Wadizis already doing—as a platform that supports the growth of startups and small and medium-sized enterprises in a world where anyone can take on a challenge—by framing it within the context of industrial value.
Ji-eun: What stands out most in my memory is the experience of having a feature article published on the front page of a major media outlet. It’s really not easy to get a company’s positive achievements featured on the front page through a feature story “without spending a dime.” In particular, I believe this article was especially meaningful because it highlighted Wadizin expanding the startup ecosystem by featuring case studies of “makers”—the very essence of Wadiz —and millennial entrepreneurs in their 20s and 30s. As someone in corporate communications, it was a truly rewarding experience. Moving forward, I hope to produce a variety of feature articles that communicate the intrinsic value of our business in expanding the startup ecosystem.
Do you have any personal convictions or principles that you always try to uphold at work?
Jung-sook Pro: Wadiz 5 Principles I’d like to highlight the fourth principle: “We leave a positive impression on our partners and customers.” This is directly related to my PR role. As a PR representative, my job is to instill a positive image of the company in journalists—I’m essentially representing the company when I meet with them. While the message itself is crucial, the attitude with which it’s delivered is equally important. I believe the biggest difference between AI and humans at work lies in attitude and the resulting outcomes. While AI can produce different results based on prompts, humans can alter those results through their attitude. I consider good intentions and attitude to be the most important factors.
Ji-eun: Wadiz, I feel that succeeding together is far more important than succeeding alone. That’s why Principle 3, “We meet the needs of our teammates,” and Principle 4, “We leave a positive impression on our partners and customers,” resonate with me the most. As a PR manager, I see my role as spreading a positive message to more people about the company, the CEO, my colleagues, and the value of the work we do.
What kind of new colleagues would you like to work with in the future?
Jung-sook: I’m looking for someone who’s curious about a wide range of topics and enjoys communicating with others! While I appreciate people who focus deeply on a single area, I think I’d learn a lot from someone who approaches things with an open mind. It would be even better if you’re a cheerful person who isn’t afraid to learn and can bring positive energy to our interactions.
