– Innovative mobility products such as folding canoes, e-bikes, and digital car keys are gaining popularity, with new transactions increasing more than 28-fold
– Driven by men in their 30s and 40s who prioritize rational consumption… “Willing to pay a premium for convenience”
– We will provide more opportunities to small and medium-sized automotive manufacturers facing challenges in offline distribution
As the early heat wave arrives and demand for outdoor activities rises, mobility-related products Wadiz—such as “carterior” (car interiors) and “car-nic” (picnics in the car)—that enhance quality of life are gaining popularity.
Life design crowdfunding Wadiz(CEO Shin Hye-seong, www.wadiz.kr) announced on the 24th that it achieved an 18-fold increase in transaction volume compared to the same period last year, thanks to the success of high-priced products such as canoes and bicycles during its “Mobility Week.” Wadizhosts “Category Week (Better Week)” every month to offer concentrated benefits to makers and supporters in specific categories, and held “Car Week (Better Mobility Week)” from May 13 to 19. This event featured over 130 projects in the automotive and mobility sectors that demonstrated innovative ideas and product quality. This led to an explosive response from consumers, with the number of new transactions increasing 28-fold compared to the same period last year.
In particular, the launch of high-end products priced at over 1 million won drew significant interest from consumers who are passionate about mobility. The campaign’s success is attributed to increased participation from Wadiz customers—primarily men in their 30s and 40s with a keen interest in cars and automotive accessories—who prioritize value-driven purchases. Notable success stories include a foldable canoe, a digital key, car mats, and electric bicycles. The ‘The ‘Folding Canoe’ was launched with a focus on stability and affordability, generating 80 million won in pre-orders. Other mobility-related products that garnered attention for enhancing quality of life through innovative technology included ‘Keyple,’ a digital key that allows driving without a physical key; ‘Car Mats,’ which help maintain a comfortable vehicle environment during long-distance drives or car camping; and ‘Electric Bicycles,’ capable of traveling 100 km on a single charge.
A Wadiz representative said, “This special event has reaffirmed the strong demand for the latest mobility technologies and products,” adding, “We will provide more opportunities to small business owners who have the ideas and manufacturing capabilities but face limitations in offline distribution, and we will showcase a diverse range of innovative products that enhance the quality of life.”
Meanwhile, Wadizis gaining attention as a “pre-launch distribution channel” that enables startups and small businesses to validate market potential and acquire new customers, and is hosting customized promotional events each month that offer a variety of benefits. Ahead of “Membership Week” and “Beauty Week” this coming June, the platform is currently recruiting participating makers. For more details, please visit theWadiz Maker Center (makercenter.wadiz.kr/).”
