– Record-breaking participation in the beauty campaign, with a total of 273 funding and store projects launched
– Suggestions for items reflecting recent beauty trends, such as “Personal Routines,” “Beauty Solutions,” and “Seasonal Beauty”
– Actively expanding marketing support for small business owners through “Better Week,” which will showcase trending items by category each month
Life design funding platform Wadizannounced on the 7th that, driven by the success of “Better Beauty Week,” transaction volume in the beauty category increased by 155% compared to the same period last year (the fifth week of January), marking the highest-ever results for a beauty campaign.
During Beauty Week, approximately 14,000 supporters made payments for beauty projects, and this 67% increase in the number of transactions compared to the same period last year led to a rise in total sales.
Launched Wadizthis year, “Better Week” is a curated category showcase featuring new and trendy products, held during the last week of every month with a new theme each time. It offers makers marketing benefits tailored to their target customers, while supporters can discover a wider variety of new projects in their areas of interest.
The first promotional event of January, themed “Beauty Trends for a Better Daily Life,” was held in the beauty category.
According Wadiz, a total of 273 projects—including both crowdfunding and store projects—participated in this five-day event held from January 29 to February 2, setting a record for the highest number of projects ever in a beauty showcase. Transaction volume in the beauty category increased by 155% compared to the same month last year, and search volume for beauty products also rose by 53%.
The top three best-selling products during Beauty Week were all serums. In particular, the brand “Simply Works,” which generated cumulative sales of 1.7 billion won with its serum alone, ran a pre-order campaign during Beauty Week and generated over 400 million won in sales.
In addition to functional cosmetics, beauty devices and health supplements that aid in skincare also garnered attention. △Body massagers and △body gua sha tools achieved an average project funding of 20 million won, as beauty items that allow for convenient at-home care gained popularity.
The success of this year’s Better Beauty Week was largely due to product curation tailored to diverse customer needs and preferences. By analyzing the preferences of beauty enthusiasts, the event identified three key trends—personal routines, beauty solutions, and seasonal beauty—and effectively showcased brands that aligned with these concepts.
Another positive outcome was the significant increase in traffic, achieved by expanding benefits—such as offering exclusive coupon packs to supporters who are typically interested in beauty products—and focusing marketing efforts on specific channels during the event period.
A Wadiz representative said, “We launched these category-specific focus weeks to discover new makers and innovative products across various categories and introduce trends one step ahead of traditional retail channels.” They added, “We plan to continue introducing trend-setting items that meet customer needs and offer ‘a better everyday life,’ while increasing our support to help makers achieve greater success.”
Meanwhile, Wadizplans to significantly expand its category offerings to cater to niche interests and place greater emphasis on “Better Week.” With themes such as “Classes & Tech” in February and “Fashion & Food” in March, the platform aims to provide supporters with diverse brand experiences while helping makers take on new challenges across these expanded categories.
