– Presented a “Market Validation in Korea → Expansion into Asia” Strategy at the Hong Kong Electronics Fair
– Connected with First Overseas Customers Through AI Translation, Global Shipping, and Targeted Advertising
– “Demand is in Asia, Validation is in Korea, and Launch is Wadiz
Wadizannounced on the 17th that Wadizparticipated as a representative speaker from South Korea at the HKTDC Hong Kong Electronics Fair 2025, held at the Hong Kong Convention and Exhibition Centre from October 13 to 16, where it shared its strategy for “market validation through South Korea and expansion into Asian markets.”
Marking its 45th anniversary, this year’s event, themed “World’s Leading Electronics Marketplace,” brought together products and solutions in future-oriented sectors such as AI & Robotics, the Silver Economy, and Digital Entertainment.
According to the organizers, this year’s event is expected to attract approximately 3,000 exhibitors from 20 countries, as well as 120 buyer delegations comprising international distributors and retailers, leading to extensive business meetings, orders, and partnership discussions.
연사로 나선 와디즈 해외사업 총괄 장한얼 팀장은 <이커머스 트렌드 인 아시아> 세션에서 와디즈 펀딩으로 한국에서 제품의 시장성을 검증하고 이를 바탕으로, 아시아로 확장하는 크라우드펀딩 기반 글로벌 진출 전략을 발표했다.
This session featured presentations by representatives from major global platforms such as JD.com, Pepita Group, and Lazada, who discussed e-commerce trends in Asia and cross-border strategies.
Team Leader Jang Han-eul explained, “The center of demand is currently in Asia,” adding, “By first validating funding data in Korea and leveraging AI translation, global payment systems, and international shipping infrastructure to mitigate risks, we can expand into Asia.” He went on to emphasize, “As a crowdfunding-based launchpad,Wadizhelps makers reach global customers faster and more accurately.”
Meanwhile, Wadizofficially launched its global service last May, introducing “K-Funding” to customers in 200 countries worldwide. The platform is lowering barriers to global expansion through AI-powered translation, matching with international shipping partners, and support for globally targeted advertising. To date, approximately 370 global projects have been launched, and over 14,000 members from 115 countries have registered as international users.
In late September, we updated the platform to support overseas creators in setting up and managing their campaigns directly. Now, campaign pages can be created directly in Korean, English, and Japanese, and the transaction currency and operating hours are set based on the creator’s country. As a result, more overseas brands can now easily enter the market through Wadiz.
