- "Market Validation through Korea to Asia Expansion" Strategy at Hong Kong Electronics Fair
- AI translation, global shipping, and targeted ads to connect with first overseas customers
- "Demand in Asia, validation in Korea, launch Wadiz"
Wadizannounced on October 17 that it participated in the HKTDC Hong Kong Electronics Fair 2025 at the Hong Kong Convention Center from October 13 to 16 as a representative speaker from South Korea, sharing its strategy of "market validation and Asian market expansion through South Korea."
This year's event, now in its 45th year, is themed "World's Leading Electronics Marketplace," bringing together products and solutions in areas of future demand, including AI & Robotics, the Silver Economy, and Digital Entertainment.
According to the organizers, this year's event is expected to attract more than 3,000 exhibitors from 20 countries and 120 buyer teams comprising international distributors and retailers, leading to large-scale consultations, orders, and partnership discussions.
연사로 나선 와디즈 해외사업 총괄 장한얼 팀장은 <이커머스 트렌드 인 아시아> 세션에서 와디즈 펀딩으로 한국에서 제품의 시장성을 검증하고 이를 바탕으로, 아시아로 확장하는 크라우드펀딩 기반 글로벌 진출 전략을 발표했다.
The session also featured speakers from leading global platforms such as Jingdong (JD), Pepita Group, Lazada, and others to discuss Asian e-commerce trends and cross-border strategies.
"Right now, the center of demand is in Asia," said Han Earl Zhang, Team Leader of Wadiz. "By validating funding data in Korea first, and lowering risk with AI translation, global payments, and overseas shipping infrastructure, we can expand to Asia." "As a crowdfunding-based launchpad,Wadizis helping makers reach global customers faster and with greater accuracy."
Meanwhile, Wadizofficially launched its global service in May, bringing K-funding to customers in 200 countries around the world. With AI-based translation, overseas shipping partner matching, and global targeted advertising support, Wadiz is lowering the barriers to overseas expansion, and to date, about 370 global projects have been launched. More than 14,000 international members from 115 countries have signed up.
At the end of September, we updated the platform to support overseas makers to open and operate directly. Now, detailed pages can be created directly in Korean, English, and Japanese, and transaction currencies and business hours are set based on the maker's country. This makes it easier for more international brands to enter the market with Wadiz Global.
