– Launch of ‘Maison de wa,’ offering new distribution opportunities for domestic and international brands with a unique identity
– Capturing the hearts of consumers seeking uniqueness through distinctive projects such as the “Porsche Tuning Voucher”
Wadiz, Korea’s largest crowdfunding platform, is launching a dedicated boutique shop for trendy and authentic brands from around the world.
Life design funding platform Wadizannounced on the 17th that it has launched “Maison de wa,” an online boutique that curates and showcases brands with unique value from both Korea and abroad.
Unlike the boutique shops found in existing markets, ‘Maison de wa ( WadizHouse)’ carries not only high-end products but also lesser-known, trendy, and unique brands. It plans to cover a wide range of categories—including electronics beloved by enthusiasts, premium wines not widely known in Korea, unique vintage brands, and cosmetics that have gained popularity overseas first—spanning beauty, food, fashion, tech, and mobility.
Above all, what sets ‘Maison de’ apart is that it offers brands seeking to engage with consumers and build relationships an opportunity to take on new challenges through storytelling. Given the platform’s large user base of consumers who seek unique experiences, it provides an easy way to convey stories about a brand’s deep philosophy and originality.
In particular, the “Porsche Tuning Voucher” stands out as a flagship project of “Maison de W.” This tuning service for the Porsche 718 and 992 models is exclusively provided by TechArt, Porsche Korea’s official tuning partner. It offers an opportunity to preserve Porsche’s unique identity while adding a distinctive touch for tuning enthusiasts. While tuned vehicles were previously ineligible for warranty service at official centers, supporters who participate in this funding campaign will receive the benefit of being able to receive warranty service through Porsche’s official centers.
A Wadiz representative stated, “Starting with the launch of Maison de, we plan to form ongoing partnerships with leading global brands and pioneer new distribution channels,” adding, “This could be a great opportunity for companies with a unique vision seeking to expand their business in innovative ways.”
Meanwhile, Wadizplans to strengthen the connection between brands and consumers by supporting experiential exhibitions, displays, and events Wadiz“Space Wadiz” in Seongsu-dong in conjunction with the launch of Maison de. In the near future, notable boutique brands such as the Spanish luxury wine brand “Balduero,” “Bigpak” by heritage designer Park Yoon-soo, “Cian”—a brand specializing in artist collaborations—and the modern boutique “Jully Column” are set to launch their projects.
