| Wadizthe people who are shaping the next wave 'PD'
WHEN YOU THINK OF PD, YOU PROBABLY THINK OF A PRODUCER OF A BROADCAST PROGRAM, RIGHT?
However, Wadiz, PD is "Project Director".
They lead the product from launch to getting it into the hands of supporters.
From finding makers to planning product detail pages, organizing rewards, and designing ads.
PDS ARE THE PEOPLE WHO STRATEGIZE AND EXECUTE FOR THE SUCCESS OF A FUNDED PROJECT.
Today, we're going to show you how to use Wadiz
WE FOLLOWED A DAY IN THE LIFE OF 5-YEAR VETERAN PD HEEJUNG KO AND 1-YEAR VETERAN PD JINHYANG LEE⏰.
📌 Wadiz terms to know beforehand
🌟Project: An introductory page organizedWadizfor a funding campaign, providing the background of the funding and promising supporters the core values of the product, service, and content.
🌟Maker : WadizCreate a project, get funded, and create products, services, and contentproducts, services, and content
🌟Supporters : people who fund a Maker's project and receive rewards for doing so.
Please introduce yourself 🎙️
Heejung🏆: Hello, I' m Heejung, a PD in my 5th yearWadiz. I joined a food distribution company in college as a founding member and was in charge of PB product planning and overall distribution. I was attracted toWadizbecause it was an opportunity for new products that were not in the market to make a strong debut. Currently, I am discovering makers in various categories including food, finding selling points for projects, and helping to create successful products.
JinHyang: Hi, I' m JinHyang, a PD who is about to start my first year Wadiz. I worked as an MD of a household product brand and had a deep understanding of one brand. I thought thatWadizwould give me a broader experience by communicating with various brands.I applied to Wadiz Inc. and joined as a PD last year. Currently, I'm working in the home living category, where I've experienced a variety of tasks from reward design, detailed story feedback, ad creation, and efficiency analysis.
AM 08:00 - 10:00 | START OF THE DAY 🌅
Q. HOW WAS YOUR COMMUTE TO WORK TODAY?
JinHyang🌱: My commute to work is relatively easy because I'm close to home WadizThere's a shuttle to Wadiz, but my work hours are flexible from 8-10am, so I often use public transportation to get to work when I want. When I arrive, I always have a latte at the in-house cafe, Hizbeans. Coffee is expensive these days, but it's cheap at 1000-2000 won and tastes great, so it's become my morning routine.
Q. DO YOU REMEMBER YOUR FIRST DAY AT WORK?
Heejung🏆: I remember! I was very nervous. I had experience in related work, but it was a completely new environment and I was worried about whether I would be good at it. I always came to work thinking, "I will do my best today, no matter what."
Q. DO YOU HAVE A DIFFERENT MINDSET NOW?
Heejung 🏆: I've gained a lot of time to think about the whole work process, including brand discovery, planning, and advertising strategy, in addition to the immediate tasks at hand. I monitor social media feeds and newsletters on my way to work and think about what products I should source. Also, since I'm leading a team, it's important to think about how to have more fun and achieve good results with professionals.
AM 10:00 - 12:00 | MORNING BUSINESS ⏳
Q. WHAT'S THE FIRST THING YOU DO WHEN YOU GET TO WORK?
Heejung🏆: Icategorize and prioritize my work into ✅routine tasks like product sourcing, advertising, detailed story feedback, and meetings, ✅operationaltasks like maker vetting , and ✅spotty tasks like today's interview . Istart my day by checking the funding rate, amount raised, and supporter reviews of projects that opened the day before.
JinHyang🌱: I also make a checklist of what I need to do for the day. Ihave a wide range of tasks, so a to-do list is essential. I also check messages from makers the night before. I wish I could check them more often, but I communicate with a lot of makers, so I set a time tocommunicatein the morning and afternoon to make my work more efficient.
Q. WHAT DID YOU WORK ON IN THE MORNING?
Jinhyang🌱: I analyzed the ad efficiency of each project. Luckily, the display ads for the project we launched yesterday responded well and increased funding! When I look at the ad data, I analyze the number of alert signups, funding, etc. to see how to improve if it's lower than expected. I share this data with the team inthe morning scrum.
Q. WHAT DO YOU USUALLY TALK ABOUT IN SCRUM?
Heejung🏆: PDs are often out of the office for meetings and product sourcing, so sharingtheir schedules and work progress isa key partof Scrum, especially for spotty work, so we share tasks that need to be solved quickly and seewhere collaboration is needed.
Q. MR. JINHYANG, DAILY SCRUM HAS HELPED YOU TO ADAPT TO YOUR JOB.
JinHyang🌱: At first, I was overwhelmed because everyone is working on hundreds of millions of projects and covering a wide range of tasks. I was worried, "Can I do this?" But at the same time, I thought, " With so much information coming and going, there are so many opportunities to learn! " After that, I was able to adapt to the work quickly by actively asking questions and gaining insights. Now, I really value Scrum because it helps me to study not only my category but also trends and set the direction of the project.
Q. HEEJUNG AND JINHYANG, YOUR STORIES REMIND ME OF YOUR ROOKIE DAYS.
Heejeong🏆: Listening to your story, I wish I had asked more questions in the beginning of my career. It's hard to be a senior, so there were a lot of times when I was struggling alone . Looking back, my seniors generously shared their know-how with me, even things like 'trade secrets', which are the most important assets for PDs. Now that I'm a senior, I can understand their feelings. If a junior asks me a question, I want to share everything(?)! In Wadiz, it's like Wadiz's own culture. We have a strong mindset of making the maker's brand successful together rather than competing.
PM 12:00 - 1:00 | Lunch Break 🍽️
Q. IT'S FINALLY LUNCHTIME, HOW DO YOU USUALLY SPEND IT?
Heejung🏆: Today, I brought my own food and ate it at ' Oasis'. 'Oasis' is a relaxation area Wadizthat has a microwave, snack bar, and other facilities for quick meals. On days when I don't feel like going out, I often eat delivery or takeout food here.
JinHyang🌱: I like to go out to eatwith my team oruse the basement cafeteria. If I'm really tired, I'll take a break in the break room at the Trust Center. It has massage chairs and recliners, so it's a great place to lie down and relax. I alsocheck my Instagramfeed from time to time. I have a sub-account where I collect brands I'm interested in, which helps me keep up with trends.
Q. YOU OFTEN MEET WITH MAKERS DURING YOUR LUNCH BREAK, DO YOU HAVE ANY MEMORABLE STORIES?
Heejeong🏆: I've met a lot of different makers, so there are different points of negotiation. I remember a maker I convinced for a week at the beginning of my career. He was a solo entrepreneur, and he developed fresh food, and his product was great, and he had a detailed story, but he didn't want to spend any money on advertising. It's not easy for a solo brand to achieve results without advertising, so I convinced him to invest even a little bit by presenting various data. At the end, I said, "Why don't you think of it as your child's tuition or pocket money? "I made this product like a child, so why don't you give it to your child for school fees or pocket money?" After that sincere persuasion, they ran the ad and got the sales they wanted. Through this experience, I realized that there is no set method for persuasion.
JinHyang🌱: I have a strong memory of traveling to Namyangju to visit the makerwhen I was in my fourth month at Wadiz. It was a product I really wanted to introduce Wadiz, but the maker was hesitant because there was no precedent, so I went to the maker in person and convinced him for six hours, changing locations two or three times. 💬"It's not Wadizyet, so this is your chance to be first to market!" But it didn't happen right away. After 2 months of constant communication, we were able to open the project and it was successful. I felt that my communication skills improved significantly after that , and I was very proud that I finally made it!
PM 1:00 - 6:00 | Afternoon Business 🚀.
Q. YOU MUST HAVE HAD A LOT OF TRIAL AND ERROR IN YOUR VARIOUS ROLES.
Heejung🏆: There's no right answer to 'what works'. At first, I kept thinking, "Is the product I recommend really what the customer needs?" It's still difficult, but I'm trying to understand the characteristics of Wadizsupporters and what Wadiz Wadiz Wadiz. Wadiz supporters wait for a long time to receive products, soit's important to think about whether the product is worth the wait. Is it worth the price, and does it have something new to offer? I'm trying to clarify the small points of the project while considering these factors.
Q. Are there things you do to develop your "own specialty"?
Jin Hyang🌱:I'm constantly analyzing customer reviews and creatives to become a PD who can tell more compelling stories. Since Wadizhas a lot of small brand products, I realize that performance and utility are important, but detailed pages and stories that can engage supporters are really important. So I'm studying successful projects, ✅archiving their detailed story flow and key copy, ✅ searching for similar products on related shopping sites, and ✅ analyzing customer reviews to gain second-hand experience.
For example, I was working on a project for the 'Stairway to Heaven' home exercise machine, and when I looked at the community of similar products, I saw a lot of reactions like, "I've been eyeing it at the gym, and now I can do it at home ." So I changed the main copy to "The Stairway to Heaven, which I've been eyeing at the gym, and now I can do it at home." As a result, I was able to raise more than 200 million won.
6:00 - 7:00 PM | OFF THE CLOCK 🌙
Q. YOU'VE DONE A GREAT JOB TODAY! WADIZ PD SEEMS SIMILAR TO A REGULAR 'MD' IN E-COMMERCE, BUT YOUR SCOPE OF WORK SEEMS TO BE MUCH BROADER. WHAT DO YOU THINK IS THE BIGGEST DIFFERENCE?
Heejung🏆:I think of Wadiz PD as a "product builder" who directs the entire project process . He doesn't just source products at the lowest price , he think s, "How do we introduce this product? brand valueand not just sourcing the lowest price. you're constantly looking for new marketsI've met makers from a variety of industries. I think my business perspective is broadening and my product planning skills are naturally building.
Careerdirection 🌱:The biggest difference is that I get to use all my skills from the beginning to the end of a project . Of course, there are some hard parts, but the feeling of pride when something good comes out is incomparable. The direction of planning is also different. When I was an MD, it was all about sales, but now the goal is to growthe brand. the goal is to grow the brandYes, so it's important for me to communicate more deeply with the makers and think about the overall brand planning direction together.
Q. YOU BOTH SEEM TO BE CREATING "GREATER VALUE" BEYOND JUST SELLING PRODUCTS.
Heejung🏆: Wadizis a place where 'unconventional products' maketheir debut, and I often meet makers who are so desperate and passionate about their work. So when we succeed in funding together, the joy and excitement is multiplied. It's also very fulfilling when the brands and products I've sourced grow bigger, or when the copy and concepts I've suggested become the brand's signature message. "I'm creating a new trend in the market."I'm creating a new trend in the market" that "I'm creating a new trend in the market.
JinHyang🌱: That's right, I felt a lot of pride when I successfully completed a construction-related project Wadiz, because construction products are usually expensive and mostly sold offline . I'm preparing a blind product now , but it's also agency-centered, so there is no online advertising or sales data. It's a little difficult because I'm pioneering it , but I'm thinking, " I 'm making a mark in the industry! but it's rewarding to think, "I'm leaving my mark on this industry!" It's very rewarding to think, "I'm making a mark on this industry!
The final word!🎤
Q. WHAT IS YOUR ADVICE FOR NEW PDS?
Heejung🏆: Wadizthere are a lot of coworkers who are willing to think and develop together. If you ✔ love to discover new things, ✔ are curious, and ✔ have a clear idea of what you want to doWadiz PDs are 'pace makers' who grow with the product and the brand, not just in sales or planning, so if you want to be around new makers and expand your own insights, I highly recommend applying.
Jinhyang🌱: Wadizis a place where people who are interested in different industry trends can freely realize their own initiatives. We have teams for each category. but I'm not limited to a specific area. I am also a member of the Living team, but I am challenging myself by freely exploring various categories. Also, products that are difficult to come up with on other platforms can be done if you have a clear idea and planning skills. If you want to grow through various experiences Wadizis the best place for you!
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