| The People Shaping the Future Wadiz ‘PD’
When you hear the term "PD," you probably think of a TV producer, right?
However, Wadiz, "PD" stands for "Project Director."
I oversee every step of the process, from product launch to delivery to our supporters.
From discovering makers to planning product detail pages, designing reward structures, and creating ad campaigns
Project managers are the people who devise and execute strategies to ensure the success of funding projects.
Today, we’re here to help makers make a great debut Wadiz
We followed a day in the life of Go Hee-jeong, a veteran producer with five years of experience, and Lee Jin-hyang, a rookie producer in her first year.⏰
📌 Wadiz Terms You Should Know in Advance
🌟Project: An introduction page created for aWadizcrowdfunding campaign, outlining the campaign’s background and promising supporters the core value of the product, service, and content
🌟Maker : Wadiza , receive funding, and and provide products, services, and content.
🌟Supporter: A person who funds a maker's project and receives rewards in return
Please introduce yourself 🎙️
Heejeong🏆: Hello, I’m Heejeong🏆, a PD with five years of experienceWadiz. During my college years, I joined a food distribution company as a founding member, where I was responsible for planning private label (PB) products and overall distribution operations. While working there, I was drawnWadiz— a platform that offers a unique opportunity for innovative new products to make a strong debut—and decided to join the team. Currently, I discover makers across various categories, including food, identify the key selling points of their projects, and work alongside them to bring successful products to life.
Jinhyang🌱: Hello, I’m Jinhyang🌱, a Product Director Wadiz who will soon have been here for a year. While working as a Merchandising Director for a home goods brand, I gained in-depth experience managing a single brand. Wadizbecause I believed I could gain a broader range of experience by engaging with diverse brands, and I joined as a PD last year. Currently, I’m gaining experience in a wide range of tasks centered around the home living category, including reward design, feedback on product stories, ad production, and efficiency analysis.
8:00–10:00 AM | Start of the Day 🌅
Q. How was your commute to work today?
Jinhyang🌱: Since I live close by, my commute is relatively relaxed. There’s a shuttle Wadiz, but since our flexible work hours allow us to start between 8 and 10 a.m., I often take public transportation so I can arrive whenever I want. When I get there, I always grab a latte at our in-house café, “His Beans.” Coffee is expensive these days, but since it’s affordable—only 1,000 to 2,000 won—and tastes great, it’s become part of my morning routine.
Q. Do you remember your first day on the job, Hee-jung?
Heejeong🏆: I remember! I was so nervous. Even though I had some relevant work experience, it was a completely new environment, so I was really worried about whether I could do a good job. I’d go to work every day telling myself, “No matter what, I’m going to give it my all today.”
Q. Has your mindset changed now?
Heejeong 🏆: I feel much more at ease now. My perspective has broadened, so I’ve started thinking about the overall workflow—including brand discovery, planning, and advertising strategies— rather than just the tasks right in front of me . On my commute, I’ll check social media feeds and newsletters to think about what products we should source. Also, as I lead the team, figuring out how to make our work more enjoyable while achieving great results has become a key focus for me.
10:00 AM – 12:00 PM | Morning Work ⏳
Q. What is the first thing you do when you get to work?
Heejeong🏆: Icategorize my workinto ✅routine tasks (such as product sourcing, advertising, and providing feedback on product descriptions), ✅operational tasks (such as reviewing makers) , and ✅one-offtasks(like today’s interview) , and then set my prioritiesaccordingly. I start my day by checking the funding rates, total funds raised, and supporter reviews for projects that launched the previous day.
Jinhyang🌱: I alsoorganize my tasks for the dayinto a checklist. Since my responsibilities cover such a wide range, a to-do list is essential. I also check the messages sent by our makers the night before. While it would be ideal to check them frequently, I communicate with so many makers that I’ve set aside specific timesin the morning and afternoon for communicationto improve my work efficiency.
Q. What tasks did you work on this morning?
Jinhyang🌱: I analyzed the advertising performance for each project. Fortunately, the display ads for the project we launched yesterday have been well-received, leading to a significant increase in backers! When reviewing ad data, I analyze metrics like the number of notification sign-ups and funding amounts, and if the results are lower than expected, I consider ways to improve. Ialso share this data with the team during ourmorningscrum.
Q. What topics do you usually discuss during a Scrum meeting?
Heejeong🏆: Since PDs are often out of the office for meetings or product sourcing, sharingindividualschedules andtaskprogress is the core of our daily stand-up meetings. We especially focus on sharing tasks that need to be resolved quickly—such as ad-hoc assignments—and identifying areas where collaboration is needed.
Q. Did you find that daily scrums were very helpful in getting used to your new job, Jinhyang?
Jinhyang🌱: To be honest, I was a bit intimidated at first. Everyone was working on projects worth hundreds of millions of won and handling such a wide range of tasks. I was really worried, thinking, “Can I really do this?” But at the same time, I realized that with so much information flowing back and forth, there must be plenty of opportunities to learn! After that, I started asking questions proactively and gaining insights, which helped me adapt to the work quickly. Now, I really value our daily stand-ups. They’re a huge help not only for my assigned category but also for studying trends and setting the direction for our projects.
Q. Hee-jeong, listening to Jin-hyang’s story seems to be bringing back memories of your early days on the job.
Heejeong🏆: Hearing you talk, I wish I had asked more questions when I first joined the company. It’s hard to approach your seniors, after all. So there were many times when I struggled on my own . Looking back, though, my seniors generously shared their know-how with me— even things like “trade secrets,” which are a PD’s most valuable assets. Now that I’m a senior myself, I understand that feeling. When a junior asks a question, I want to give them everything I’ve got! In a way, it feels like a culture Wadiz. We have a strong mindset focused on working together to make makers’ brands successful, rather than competing against each other.
PM 12:00 PM – 1:00 PM | Lunch Break 🍽️
Q. It’s finally lunchtime! How do you usually spend it?
Heejeong🏆: Today, I got takeout and ate it at “Oasis.” “Oasis” is Wadizbreak room, and it’s equipped with a microwave and a snack bar, so it’s a great spot for a quick meal. On days when I don’t feel like going out, I often eat delivery or takeout here.
Jinhyang🌱: I usually go out to eatwith my teammates oreat at the underground cafeteria. On days when I’m really tired, I sometimes take a break in the lounge at the “Trust Center.” It has massage chairs and recliners, so it’s a great place to lie down and relax. I also check my Instagram feedwhenever I have a moment. I created a separate account to follow brands I’m interested in—it helps me stay on top of the latest trends.
Q. You often have meetings with makers during your lunch break, right? Do you have any memorable stories to share?
Heejeong🏆: Since I meet such a wide variety of makers, the key to closing a deal is different for each one. I remember a maker I spent a whole week trying to convince when I first joined the company. They were a sole proprietor developing fresh food products. The product was excellent and the backstory was compelling, but they were adamant about not spending a single penny on advertising. It’s hard for a one-person brand to achieve results without advertising, so I felt it was such a waste and tried to persuade them to invest even a little by presenting various data points. In the end, I said this: 💬“You’ve poured your heart and soul into this product—why not think of this as paying for your child’s tuition or giving them some pocket money?” After persuading them with such sincerity, we ran the ad campaign, and they achieved the sales they’d hoped for. Through this experience, I realized that “there’s no set formula for persuasion.”
Jinhyang🌱: I still vividly remember visiting a maker in Namyangju in personfour months after joining the company. It was a product I really wanted to feature Wadiz, but the maker was hesitant because there was no precedent. So I went to see them in person, and we moved locations two or three times while I spent six hours convincing them. 💬 “Since it’s not Wadizyet, this is actually an opportunity to be first to market!” I appealed to them like that. But it didn’t happen right away. After two months of consistent communication, we were finally able to launch the project, and it ended up being a success. After that , I felt my communication skills had noticeably improved, and I was so proud that I’d “finally pulled it off”!
PM 1:00 PM – 6:00 PM | Afternoon Work 🚀
Q. I imagine you’ve had your fair share of trial and error while handling such a wide range of tasks.
Heejeong🏆: There’s no single “right answer” for what makes a product successful. At first, I kept wondering, “Do customers really need the products I’m recommending?” It’s still challenging, but I’m trying my best to understand the preferences of Wadiz and what Wadiz. SinceWadiz supporters wait a long time to receive their products,it’s crucial to consider whether the product is truly worth the wait. ✅ Does it offer good value for the price? ✅ Does it have a fresh, unique selling point not found elsewhere in the market? I’m working to clearly define the project’s selling points while considering these factors.
Q. Are there any specific things you do to develop your own unique expertise?
Jinhyang🌱:To become a PD capable of crafting more compellingstories, I’m constantly analyzing customer reviews and ad copy. Wadizmany products from small brands, while performance and utility are important , I’ve realized that detailed product pages and story structures that capture supporters’ attention are truly crucial. That’s why I’m studying successful projects. ✅ I’marchiving the detailed storylines and key copy from successful projects, ✅ searching for and examining similar products on related shopping sites, and ✅ analyzing customer reviews to gain indirect experience.
For example, I worked on a home workout equipment project called “Stairway to Heaven.” When I looked at online communities for similar products, I saw many comments like, “I used to wait at the gym, always feeling self-conscious, but now I can finally do it at home.” So, I set the main tagline to “Those ‘Stairs to Heaven’ you used to wait for at the gym, feeling self-conscious? Now you can work out to your heart’s content at home,” and as a result, we successfully raised over 200 million won in funding.
6:00–7:00 PM | End of the workday 🌙
Q. Thank you for all your hard work today! A Wadiz PD seems similar to an “MD” in a typical e-commerce company, but the scope of responsibilities seems much broader. What do you think is the biggest difference?
Heejeong🏆:I think of Wadiz PD as a “productbuilder ” who directs the entire project process . It’s not just about sourcing products at the lowest price; it’s about thinking, “How should we introducethis product?” and and, and instead of relying solely on existing suppliers, constantly pioneer new markets. Thanks to this, I’ve met makers from various industries, , which naturally broadens my business perspective and builds my product planning skills.
Jinhyang🌱:The biggest difference is that I get to utilize all my skills from start to finish on a project . Of course, there are challenging parts, but the sense of pride I feel when we achieve good results is incomparable. The direction of planning is different, too. While my time as an MD was centered on “sales,” my goal now is the goal is to grow the brand. That’s why the key has become engaging in deeper communication with makers to collaboratively explore the overall brand planning direction.
Q. It seems like both of you are creating “greater value” that goes beyond simply selling products.
Heejeong🏆: Wadizis where “products thatdidn’t exist in the existing market” make their debut. That’s whyI often meet makers who are incredibly determined and passionate . So when we succeed in raising funds together, the joy and excitement feel twice as great. I also feel a tremendous sense of accomplishment when the brands and products I’ve sourced grow significantly, or when the copy and concepts I’ve proposed become the brand’s signature messages. “I’m creating a new trend in the market” — "I’m creating a new trend in the market,"
Jinhyang🌱: That’s right. I also felt a great sense of pride after successfully completing a construction-related project Wadiz. Construction products are usually expensive, and most sales used to happen offline. I’m currently preparing a line of blinds,but since it’s still mostly distributor-driven, there’s no online advertising or sales data available. It’s a bit challenging because I’m essentially pioneering this market, but “I’m leaving my mark on this industry!”it feels incredibly rewarding.
One last thing!🎤
Q. Do you have any advice for aspiring new producers?
Heejeong🏆: Wadiz, there are many colleagues who work together to solve problems and grow. ✔ If you enjoy discovering new things, ✔ are naturally curious, and ✔ have a clear vision of what you want to achieve,, I believe this is the best environment to take a leap forward amidst a wealth of opportunities. A Wadiz PD isn’t just about sales or planning—they’re a “pace-setter” who grows alongside the product and the brand. If you want to broaden your own insights while working with new makers, I highly encourage you to give it a try.
Jinhyang🌱: Wadizis a place where people interested in various industry trends can freely bring their own ideas to life. While we do have teams organized by category, our work isn’t limited to specific fields. I’m part of the Living team, but I’m exploring various categories freely and taking on new challenges. Also, even products that would be difficult to launch on other platforms can be successfully developed here if you have a clear selling point and strong planning skills. If you want to grow through diverse experiences, Wadizis the perfect place for you!
Curious about the PD position currently open at Wadiz? 🔍
