3 Ways to Generate 60% of Your Initial Revenue as Soon as Your Funding Campaign Launches

[Don’t forget to bring these]

• Here are three ways to generate sales before your launch by setting up notifications.
• We’ll even provide you with practical prompts you can apply to your product right away.
• If you want to master all four success formulas, be sure to attendour in-person information session in May.

Successful projects follow a proven formula: “Notify, Support, Comment, Follow”—the core features that enable communication between makers and supporters.
Notification subscriptions, support signatures, comments, and follows. The more active these four elements are in a project, the higher the sales will be. Wadiz algorithm also recommends and highlights projects with high supporter engagement more frequently.

Above all, the key factor determining early success is undoubtedly ‘Subscription’ is undoubtedly the key factor. Subscribers account for *over 60%* of initial sales.
Furthermore, subscribing to notifications is the first sign of a supporter’s interest and often serves as the starting point for actions like signing petitions, leaving comments, and following the campaign.
If you want to get off to the right start for a successful campaign, check out these three strategies for increasing notification sign-ups now.

*Data period: January 2025 – March 2026

01. Opening Soon: Making a Great First Impression

Many supporters decide whether to back a project based on the preview. To make a great first impression, be sure to include the following two elements.
Excitement about the product and the maker will naturally lead to people signing up for notifications.

1) Use a single sentence at the top of the story to drive home the point of "why you should pay"

The most basic reason supporters sign up for notifications is because they want to “get their hands on the product.”
Therefore, the story about the upcoming launch must describe the product in a way that’s just as compelling as the current campaign.

2) Communicating with supporters through news updates

Wadiz, supporters are “partners” who help bring my product to life.
Therefore, rather than using simple promotional language, conveying the sense that we’re working together to make the campaign a success will increase trust and goodwill toward the maker.

[Sample Project] 5,099 people signed up for notifications: G&G B Factory Bathroom Dryer	[Sample Project] 5,774 subscribers: Tammim's Supportive Bra Top
💡Key Points By highlighting the overwhelming difference of “10 times” at the top, we turned anticipation for the product into sign-ups for notifications.	💡Key Points By showcasing the process of working together with supporters to bring the project to fruition, we built trust in the maker, which led to users signing up for notifications.

02. Events: Simple and Powerful

Hosting an event is one of the fastest ways to get people to sign up for your notifications.
Depending on your event’s purpose and format, you can try hosting one of the two types of events listed below.
As a tip, it’s best to offer prizes that can be used in conjunction with your main product.

1) Sign-up Event

Try running an event that offers prizes to those who sign up for launch notifications.
If you want to encourage them to back your campaign, simply add an additional condition: “Participate in the campaign.”

2) Product Testing Event

Select a group of testers from your subscribers and encourage them to post reviews in your news feed or community.
Authentic reviews from supporters build trust among other supporters, leading to additional purchases.

[Sample Project] 3,933 people signed up for notifications: Renova Pokémon Toilet Paper	[Sample Project] 2,824 people signed up for notifications: Ptey Deep Sleep Lab Cooling Pants

03. Reviewing Notification Subscription Status: Refining the Strategy

By reviewing your current status and implementing your plan, you can get closer to achieving your goals.
Once the launch period begins, please check Maker Studio > Data & Insights. We’ll also provide a checklist to help you refine your strategy.

Data and Insights in Maker Studio
Available data	Checklist
Notification Subscription Status (View today's, cumulative, and daily average number of subscribers)	See which actions made a difference
Traffic Sources (Total, Breakdown of Traffic from Within and Outside Wadiz )	Focus on channels and methods with a high ratio of notification subscriptions to traffic
Subscriber Information (Check the ratio of new vs. existing subscribers and male vs. female subscribers)	Identify the primary target audience and adjust the story visuals, copy, and color scheme accordingly

04. How to Apply This to My Product Right Now

Just enter the three product features below, and WAi, your AI partner for tailored success strategies, will
will organize everything for you in one go—from strategies to increase sign-ups to event design and execution schedules. Copy and paste the prompt below exactly as shown and ask your question right now.

[Practical Prompts]

“Please come up with events and specific plans to increase the number of newsletter subscribers.”
✅ Category/Product Type: (e.g., Beauty Devices)
✅ Channels and reach: (e.g., 300 Instagram followers)
✅ Key product strengths: (e.g., at-home skincare inspired by dermatologists)

[Sample Answer]

I’ll walk you through the event and the 2-week plan step by step
I’ll walk you through the event and two-week plan step by step. 

✅ Overview of the entire structure
✅ 3 Event Proposals
✅ Sample 2-Week Schedule
✅ 3 Detailed Tips to Boost Notification Subscription Rates

👉 Ask WAi directly