Why read the Wadiz Trend Report?
The new year, 2023, has begun. It’s a time to reflect on the past year and make new plans. Wadizhas Wadiztaken a look back at the funding stories created by makers and supporters last year. We’ve also imagined what the future of the funding ecosystem might look like. The 2023 Wadiz Trend Report is now available!
Products funded Wadiz are either brand-new items with no prior market history, or existing products that have been upgraded with better features and benefits. While the funding process may seem similar to general consumer trends, there is a subtle difference. Let me give you an example. Greenmaker’s “Love the Earth” funding project is a major trend Wadizspecifically.
Wadiz, we want supporters exploring crowdfunding campaigns to stay ahead of the trends and enjoy a richer, more satisfying experience. With that in mind, we’ve analyzed the successful campaigns of the past year to reveal the 2023 trends in fashion, home, and tech!
The Wadiz Trend Report is,
💡 This report contains qualitative and quantitative data on successful Wadiz from August 2021 to August 2022. Have fun seeing if you played a part in shaping Wadiz trends!
💡 We are announcing the 2023 trend keywords for the Fashion & Living, Tech & Leisure, Food, and Beauty categories. Stay tuned to see what projects will be coming Wadizthis year!
Top Popular Crowdfunding Living & Fashion Picks of 2022
In 2022, 2,699 fashion projects launched, and approximately 280,000 people contributed to their funding. It was the most popular category on Wadiz among both supporters and creators. If you were one of them, high five!
If I had to describe the 2022 Wadiz fashion crowdfunding campaign in one word, it would be “transcendence.”
Items that transcend space—enhancing outdoor activities—unique items that transcend time by blending tradition and modernity, and items that transcend function by adding a touch of originality to the essentials—all received recognition from many supporters.
The Living Project also garnered immense popularity, attracting some 250,000 fans—a figure rivaling that of fashion.
In the home living category, where most items are daily necessities, products with a distinct edge stood out. Items that allow you to enjoy experiences beyond just being at home—such as home cafes and home offices—as well as “convenience-premium” items that are both practical and luxurious, and stylish items where functionality is a given, garnered significant attention.
What's the trend for home fashion in 2023? Upcycling!
So, in 2023, which projects should we support? This year’s Living Fashion keyword is “NEW ANABADA.” Spend wisely, spend on yourself, spend thoughtfully, and spend differently.
You’ll easily find living and fashion projects featuring high-quality designs that will stand the test of time even a decade from now. Premium products that enhance your hobbies and well-being are also worth checking out.
Wadiz 2023 megatrend, “Greenmaker’s Ethical Funding,” continues this year. If you’re someone who values sustainability and eco-friendliness, you have plenty to look forward to. True to our reputation as a crowdfunding platform where unique products are celebrated, items with that extra special edge are set to remain at the heart of living and fashion trends.
If you want to be a trendsetter rather than just a follower, keep the 2023 living and fashion trends in mind. Early adopters, don’t miss out! 😉
👉 Download the 2023 Wadiz Fashion & Living Trend Report
👉 View the Home Living projects you can join now
👉 Check out the fashion projects you can join now
TechRez 2022: A Rising Star
2022 was the year when many supporters discovered our tech home appliance and leisure mobility projects for the first time. The number of supporters participating in tech home appliance projects rose from 80,000 in the second half of 2021 to 120,000 in the first half of 2022, while the number of supporters for leisure mobility projects increased from 50,000 to 120,000.
I’m reminded of the National Geographic tunnel tent that sold out in just 12 minutes. The soju dispenser—a trendy party accessory that even appeared on a popular variety show—also comes to mind. It’s no exaggeration to say that TechLeisure was the breakout star of last year.
What’s TechRez 2023? Hunters!
And the tech leisure keyword we're most looking forward to this year is... HUNTERS.
Any high-performance, high-spec high-end product (H)and a model that has been upgraded in every aspect, from size to specs (UP)will be coming Wadiz. We’re really looking forward toit. We’re seeing more and more supporters who are truly passionate about a single product. Crowdfunding for professional-grade products (NEXT LEVEL)is also set to become more diverse.
2022: Saving Us Time (TIME SAVER) campaigntasted success. An even wider variety of time-saving products will be launching crowdfunding campaigns this year as well.
If you’re planning to take up an “expensive hobby” (EIf you’re planning to take upan expensive hobby, you’ll likely find yourself visiting Wadizoften. Just like last year, unique hobby projects with even better perks are set to launch!
Supporters, the 2022 Premium products offer just as much value for money (RSEASONABLE PRICE) productsas much as the 2022 premium items. That’s because their performance, features, and materials are just as excellent as their reasonable prices. Let’s back the 2023 value-for-money products with confidence! ‘Limited Edition (SPECIAL EDITION)’—if you can’t resistthem, you can look forward to an even wider variety of limited-edition crowdfunding campaigns this year through our pre-order service.
If you want to show your full support for the TechLeisure project, known for its high satisfaction rates and product quality, don’t forget to check out the 2023 TechLeisure trends!
👉 Download the 2023 Wadiz Tech Treasure Trend Report
