Why read the Wadiz Trend Report?
The new year has begun. It’s a time to reflect on the past year and make new plans. Wadizhas Wadiztaken a look back at the funding stories created by makers and supporters last year. We’ve also imagined what the future of the funding ecosystem might look like. The 2023 Wadiz Trend Report is now available!
Products funded Wadiz are either brand-new items with no prior market history, or existing products that have been upgraded with better features and benefits. While the funding process may seem similar to general consumer trends, there is a subtle difference. Let me give you an example. Greenmaker’s “Love the Earth” funding project is a major trend Wadizspecifically.
Wadiz, we want supporters exploring crowdfunding campaigns to stay ahead of the trends and enjoy a richer, more satisfying experience. With that in mind, we’ve analyzed the successful campaigns of the past year to reveal the 2023 trends in fashion, home, tech, and leisure!
The Wadiz Trend Report is,
💡 This report contains qualitative and quantitative data on successful Wadiz from August 2021 to August 2022. Have fun seeing if you played a part in shaping Wadiz trends!
💡 We are announcing the 2023 trend keywords for the Fashion & Living, Tech & Leisure, Food, and Beauty categories. Stay tuned to see what projects will be coming Wadizthis year!
Top Popular Crowdfunding Living & Fashion Picks of 2022
In 2022, 2,699 fashion projects were launched, and approximately 280,000 people contributed to their funding. It was the most popular category on Wadiz among both supporters and creators. If you were one of them, high five!
If I had to describe the 2022 Wadiz fashion crowdfunding campaign in one word, it would be “transcendence.”
Items that transcend space—enhancing outdoor activities—unique items that transcend time by blending tradition and modernity, and items that transcend function by adding a touch of originality to the essentials—all received recognition from many supporters.
The Living Project also garnered immense popularity, attracting some 250,000 fans—a figure rivaling that of fashion.
For home living products, most of which are daily necessities, the most distinctive items stood out. Items that allow you to experience more than just a home—such as home cafes and home offices—as well as “convenience-premium” items that are both practical and luxurious, and stylish items where functionality is a given, garnered significant attention.
What's the trend for 2023 home fashion? Upcycling!
So, what projects should we support in 2023? This year’s Living Fashion keyword is “NEW ANABADA.” It means using things without waste, using them for yourself, using them properly, and using them in new ways.
You’ll easily find living and fashion projects featuring high-quality designs that will stand the test of time, even a decade from now. Premium products that enhance your hobbies and well-being are also worth checking out.
Wadiz 2023 megatrend, “Greenmaker’s Ethical Funding,” continues this year. If you’re someone who values sustainability and eco-friendliness, you’re in for a treat. True to our reputation as a crowdfunding platform where unique products are celebrated, items with that extra special something will continue to be at the heart of living and fashion trends.
If you want to be a trendsetter rather than just a follower, keep the 2023 living and fashion trends in mind. Early adopters, don’t miss out! 😉
👉 Download the 2023 Wadiz Fashion & Living Trend Report
👉 Check out the home living projects you can join now
👉 Check out the fashion projects you can join now
TechLeisure 2022: A Rising Star
2022 was the year when many supporters discovered tech home appliances and leisure mobility projects for the first time. The number of supporters participating in tech home appliance projects rose from 80,000 in the second half of 2021 to 120,000 in the first half of 2022, while the number of supporters for leisure mobility projects increased from 50,000 to 120,000.
I’m reminded of the National Geographic tunnel tent that sold out in just 12 minutes. I also think of the soju dispenser—a trendy party accessory that even appeared on a popular variety show. It’s no exaggeration to say that TechLeisure was the rising star of last year.
What is TechRez 2023? Hunters!
And the tech leisure keyword we're most looking forward to this year is... HUNTERS.
Any high-performance, high-spec high-end product (H)and a model that has been upgraded in every way—size, specs, and more —(UP)will be coming Wadiz. We’re really looking forward toit. We’re seeing more and more supporters who are truly passionate about a single product. Crowdfunding for professional-grade products (NEXT LEVEL)is also set to become more diverse.
2022: Saving Us Time (TIME SAVER) campaigntasted success. An even wider variety of time-saving products will be launching crowdfunding campaigns this year as well.
If you're planning to pick up an expensive hobby (EXPENSIVE HOBBY), you’ll likely find yourself visiting Wadizoften. Just like last year, unique hobby projects with even better perks are set to launch!
Our supporters are just as impressed with the value for money of our 2022 premium products as they are with the products themselves (RSEASONABLE PRICE) productsas much as the 2022 premium items. That’s because their performance, features, and materials are just as excellent as their reasonable prices. Trust us and back our 2023 value-for-money products! ‘Limited Edition (SPECIAL EDITION)’—if you can’t resistthem, you can look forward to an even wider variety of limited-edition crowdfunding campaigns this year through our pre-order service.
If you want to show your full support for the TechLeisure project, with its high satisfaction ratings and outstanding product quality, don’t forget to check out the 2023 TechLeisure trends!
👉 Download the 2023 Wadiz Tech Treasure Trend Report
