– Over 150 projects showcasing 2026 trends like ultra-light tech and personalized beauty all in one place
– Running until January 14th…Offering exclusive benefits for the event, including 2026 Happy New Year coupons and daily coupons.
– 760g ultra-lightweight steam iron pre-announcement reaches 5,500 people, scalp ampoule surpasses 160 million won… Supporters continue to join
Wadiz(CEO Shin Hye-seong, www.wadiz.kr) announced that it will run its '2026 Trend Maker' special exhibition until January 14, offering a comprehensive look at the trends for the first half of 2026 to kick off the new year.
This curated exhibition showcases over 150 projects reflecting consumer shifts and innovative ideas captured through funding data, based on Wadiz2026 first-half trend report.
During the event, exclusive benefits such as the 'Happy New Year 2026 Coupon' and daily coupons will be offered. The event webpage will also feature the 2026 First Half Trend Report, allowing you to review key trends and analysis.
Wadizpreviously analyzed data from over 12,000 projects throughout 2025, identifying seven major trend keywords: △Booming Amidst Recession (RACING) △Hyper-Personalized Choices (SCENE) △One Clear Strength (FOCUS) △The Journey to Complete My Own Beauty△Demanding Choices for Our Children (PICKY) △Personalized Keywords (PERSONAL) △Adding Value to My Daily Life (WORTH).
This special exhibition focuses on projects where the trends of 'ultra-lightweight and efficiency' and 'personalized customization' are particularly prominent.
Notably in the tech sector, Dicl's '760g Ultra-Lightweight Vacuum Steam Iron' is drawing significant attention. Its lightweight design compared to existing products has attracted approximately 5,500 pre-order applicants, demonstrating an innovative trend that simultaneously pursues technological refinement and enhanced user experience.
Alongside these, products emphasizing lightweight design and functional innovation—such as Muase's 'ultra-compact hair dryer' and Qube's '109g ultra-lightweight headset'—will also be introduced.
Innovation focused on individual needs is also prominent in the beauty sector. Growcell's 'Scalp Ampoule', containing ingredients that help improve scalp health, has garnered attention from supporters interested not only in skin care but also scalp care, surpassing 160 million won in funding.
Additionally, beauty projects reflecting personalized choices gathered in one place, including AGRX's 'Neck Wrinkle Care Pack', Glim's 'Nail Strengthener', and Redon's 'Probiotic Enzymes'.
A Wadiz representative stated, "Wadizan innovation platform that first reads shifts in consumer behavior based on project data and verifies whether those trends translate into the actual market." They added, "Through this '2026 Trend Maker' showcase, we hope supporters will preview the first-half trends and directly experience the 'beginning of innovation.'"
