– Over 150 projects showcasing 2026 trends, including ultra-lightweight tech and personalized beauty, all in one place
– Running through January 14… Offering exclusive benefits for this event, including the 2026 Happy New Year Coupon and Daily Coupons
– 5,500 people signed up for pre-release notifications for the 760g ultra-light steam iron; scalp ampoule sales surpassed 160 million won… Supporters continue to join in droves
Wadiz(CEO Shin Hye-seong, www.wadiz.kr) announced that it will run the “2026 Trend Maker” special exhibition, which offers a comprehensive overview of trends for the first half of 2026, through January 14 to celebrate the new year.
This curated exhibition, based on Wadiz2026 First Half Trend Report, showcases over 150 projects that reflect shifts in consumer behavior and innovative ideas identified through funding data.
During the event, exclusive benefits such as the “Happy New Year 2026 Coupon” and daily coupons will be available. Additionally, the first-half 2026 trend report will be released on the event webpage, allowing you to view key trends and analysis.
Previously, Wadizanalyzed data from over 12,000 projects throughout 2025 and announced seven major trend keywords: △Booming Amid a Downturn (RACING) △Hyper-Personalized Choices (SCENE) △A Single, Defining Strength (FOCUS) △The Journey to Perfecting One’s Own Beauty(ROUTINE) △ Careful Choices for Our Children (PICKY) △ Personalized Keywords (PERSONAL) △ Adding Value to My Daily Life (WORTH).
This special exhibition focuses on projects that particularly highlight the trends of "ultra-lightweight and efficient" and "personalized options."
In the tech sector, for example, Dicle’s “760g Ultra-Lightweight Vacuum Steam Iron” is attracting significant attention. With a design that is lighter than existing products, it has garnered approximately 5,500 pre-order sign-ups, demonstrating a trend toward innovation that simultaneously pursues technical excellence and an enhanced user experience.
Along with these, products that emphasize lightweight design and functional innovation—such as Muas’s “ultra-compact hair dryer” and Quber’s “109g ultra-lightweight headset”—will also be showcased.
Innovations focused on individual needs are also making a significant impact in the beauty industry. Growcell’s “Scalp Ampoule,” which contains ingredients that help improve scalp health, has attracted the attention of supporters interested in both skincare and scalp care, surpassing 160 million won in funding.
In addition, beauty projects reflecting personalized choices—such as AGRX’s “Neck Wrinkle Care Pack,” Glim’s “Nail Strengthener,” and Riden’s “Probiotic Enzyme”—were all gathered in one place.
A Wadiz representative stated,Wadizan innovation platform that is the first to identify shifts in consumer behavior based on project data and verifies whether those trends hold up in the real market,” adding, “We hope that through this ‘2026 Trend Makers’ campaign, supporters will get a sneak peek at the trends for the first half of the year and experience the ‘beginning of innovation’ firsthand.”
