[People Who Review Projects with Sincerity] The Wondrous and Beautiful World of Crowdfunding
TheWadiz Project Review Team takes a close look at the crowdfunding projects they’ve encountered.
After all, traveling should be light and easy
As we’ve entered the “living with COVID” era, the barriers to overseas travel have come down. Many people have started traveling more freely. When you go on a trip, you want to look your best and capture that perfect Instagram-worthy photo, right? From sunscreen to setting spray, you’ll likely need more makeup than usual. But above all, “cleansing” is key. Especially when traveling abroad, since you’re in a different environment than usual, you need to pay even more attention to your skin.
No matter how much of a pack rat you are, you can’t possibly lug around everything you use at home—cleansing oil, cleansing foam, eye makeup remover, and cotton pads—all at once. There’s a limit to how much you can pack in samples or single-use containers, too. After all, the whole point of traveling is to pack only what you need and enjoy the trip “as lightly as possible”!
A cleansing product for travel, by travel, and of travel?
Not just a travel kit—from the ingredients and formulation to the overall concept. Have you ever seen a cleansing product that so thoughtfully captures the essence of travel? You probably haven’t come across a product designed entirely for travelers from start to finish.
Let me introduce a cleansing balm that embodies “the essence of travel” itself—from product development to its funding story. It’s the Green Tea Pure Cleansing Balm AIR by Yada (hereinafter referred to as the Green Tea Pure Cleansing Balm). I find it useful not only when traveling but also in my daily life 😉
It’s no secret that we funded it after reviewing it!
The judging panel focused on the concept of “travel beauty” rather than the product’s specific ingredients or benefits. As a product that pioneered a new category, it really stood out. After all, products designed with the travel destination’s environment, as well as the traveler’s convenience and well-being, in mind are quite rare.
Taking inspiration from "Yeorak-ideul," the travel YouTubers beloved by travelers
"Yeorak-ideul" is a YouTube channel that has garnered a loyal following of over 600,000 subscribers thanks to its uniquely charming and entertaining travel videos. The Green Tea Pure Cleansing Balm was reportedly created with inspiration from them. You can often see Yeorak-ideul using this product in their videos.
The brand actually listened to travelers’ struggles with skincare while on the go and their behind-the-scenes travel stories, and incorporated them into product development.Naturally, they also incorporated the various inconveniences and needs of travelers. I can’t think of anything that speaks more directly to the hearts of travelers.
So the review team took a closer look at the product’s features and effectiveness to determine whether it truly excels for travel.
Just one step, but why it delivers a deep cleanse
“Washing my face multiple times is exhausting and a hassle.”
“I worked hard to plan a fulfilling trip, but I don’t have the energy left for a third round of cleansing.”
After spending the whole day exploring tourist spots, our faces get covered in all kinds of dirt. Especially when we apply makeup more carefully than usual, it sticks to our skin because of sweat.
Instead of struggling to muster the energy for a thorough cleansing routine, Maker Yada recommends the Green Tea Pure Cleansing Balm. All you need to do is wash it off with a simple one-step deep cleanse.
Source: Human application test on the Yadda Green Tea Pure Cleansing Balm Tube regarding the removal of sunscreen and fine dust simulants
<야다 그린 티 퓨어 클렌징 밤 튜브의 자외선차단제(선크림) 세정, 미세먼지 모사체 세정에 대한 인체적용시험 결과 보고서>를 살펴보면, 자외선차단제와 미세먼지 모사체 세정력 모두 효과가 3(좋음) 이상이에요. 피부와 체력, 시간을 모두 보호해주길 기대해도 되겠죠? ‘여행자를 위한 클렌저가 바로 나요!’라고 말할 수 있는 자격이 충분합니다.
직접 사용해보니 피지까지 관리되는 느낌이 들었는데, 기분 탓일까요 😉
When you eat richer foods than usual and tire yourself out with constant activity, your skin becomes more prone to damage. Skincare is more important than makeup, and isn’t the first step in skincare “removing your makeup thoroughly and gently”? That’s why I imagine you, too, might have considered a cleanser as a must-have travel beauty item.
Tailored for travel, from container type to capacity
Can we really call it “tailored for travelers” based solely on its functionality? From the funding story, I could tell that the maker had carefully considered both portability and hygiene for light travel.
If you’ve ever had to leave your cosmetics behind at the airport because the container was larger than 100ml, you’ll know exactly what I mean. This cleansing balm, perfectly portioned into a single 100ml container, stays true to the travel beauty concept. Thanks to this, you can easily pack it even when traveling without checked luggage.
Travel Beauty Essentials: Everything You Need from A to Z
The Green Tea Pure Cleansing Balm comes in a tube, so you can squeeze out exactly the amount you need, just like a cleansing foam. There’s no need to fuss with a spatula to scoop it out. It’s the perfect container for travelers, offering both convenience and hygiene. It’s exactly the kind of product you’d expect from a “travel beauty item” crowdfunding campaign.
A small, precious cleansing balm in a tube
Why it’s recommended for sensitive skin
“My skin feels irritated due to changes in the weather and water quality.” “The air pollution is so bad that my skin just feels uncomfortable for some reason.” “I was worried about UV rays, so I slathered on sunscreen, but now it feels greasy and heavy...” I’m sure everyone has had this kind of experience at least once.
When your skin becomes sensitive while traveling, you need a gentle cleanser that you can use with confidence. Yada focuses on the needs of travelers like you.
The reason we can say that the Green Tea Pure Cleansing Balm is a non-irritating cleanser is that it has passed primary skin irritation testing. Even if a product has passed primary skin irritation testing, it can only be labeled as “low-irritation” unless it has been confirmed to be non-irritating. However, since this product is designed for travel, it has passed non-irritation testing, so we can confidently say it is non-irritating.
Primary Skin Irritation Test for Yada Green Tea Pure Cleansing Balm Tube
What’s more, the 100% plant-based olive oil—which makes up 25% of the formula—has received “Ecocert” certification from a French organic certification body. Given that this product is designed for the highly sensitive skin of travelers, this detail really shows just how much care the manufacturer put into its development.
Organic Certification for Pure Vegetable Olive Oil
Authenticity in Concept and Storytelling
During the review process, I noticed that every aspect of this project—from the collaboration with YouTubers like Yeorak to the ingredients and instructions—was closely tied to the concept of travel. Wadizis a crowdfunding platform that’s perfect for introducing unique products like this.
It is crucial to present the product—from its ingredients and benefits to who it is made for and what purpose it serves—with a consistent message that conveys genuine sincerity. If the product has undergone testing and obtained the necessary certifications to prove its safety, it inspires even greater trust.
I couldn’t help but wonder if Yada Maker chose “clean beauty” not just to set themselves apart, but because they truly wanted to create products that would resonate with their supporters.
Wadiz, many creators introduce their rewards by sincerely explaining why and how they developed their products, and the process that led to the final product. In that sense, one travel beauty item that stood out was Yada’s Green Tea Pure Cleansing Balm—a product that really resonated with me after I tried it myself.
I’ll be back soon with more amazing rewards and projects!
