The first story of global funding know-how 'K Brand' 🌟
Will my product work internationally?
You've gained quite a few fans at home, but you hesitate at the thought of going international.
Many makers get stuck wondering where to start and if their product will really work overseas.
But it's a waste of time to dwell on it.
That's because right now, there's more interest than ever in "something Korean" in overseas markets.
The Korean Wave, which began with K-pop and K-dramas, has now expanded its reach, permeating the lives and tastes of people learning Korean, consumers attracted to traditional patterns and designs, and locals seeking out Korean food.
But what if there was a platform that could help brands focus on their products and customers, so that they could focus on to help brands focus on their products and customers.
Wadizis committed to a world where anyone can do it, so starting today, we're going to share with you how makers can successfully go overseas in a series of four content pieces 😊.
Expanding internationally, where and how to start 🌍?
Photo) Tutorial videos for the traditional game of "squid game" posted on Netflix's YouTube, and related products such as air balloons, bubbles, and dalgona are being sold on eBay and other overseas platforms. / Source: Netflix YouTube (left), eBay (right)
As the traditional game of "squid game" has become a trend among MZs overseas, traditional game supplies such as air balloons, scabs, and dalgona have become popular items on global commerce platform eBay.
The same goes for products with traditional symbols, like traditional fans and tiger hats.
Last year, sales of traditional cultural products reached a record high of KRW 11.9 billion, and the 'Hip+Tradition' trend is in full swing around the world.
It's a time of "realistic possibilities" for Korean brands to stand on the global stage.
Source: Unsplash
You're excited to go international, but when it comes time to take the plunge, you're stuck with a ton of questions.
Where should we introduce our products? Which channels are right for our brand?
What about international shipping, payments, and customs clearance? There's a lot to prepare for, and the pressure to get it right can negatively impact your brand.
Many makers put off going international, saying "later, when the team is bigger" or "when we're more prepared".
I'm confident in the product and see the possibilities, but the preparation and processes make it seem complicated and distant.
The pressure on brands to 'do it all' 😶🌫️
International expansion is difficult The biggest reason it feels like this is because brands are overwhelmed and feel like they have to do it all alone.
While the platform exposes your product, it's often up to you to export, ship, serve customers, and market it.
The global marketplace is certainly attractive, but the resources and risks involved are not to be taken lightly.
But if you're faced with the challenge of going global and want to help your brand focus on product and customer response, you'll need to use the
What if there was a "platform that builds the foundation together"?
Wadiz Global Services is a new opportunity that lowers the barrier to entry for makers at exactly that point.
Wadizis here to help ⛑️
Wadizunderstands maker risk better than anyone.
So, in the face of the big challenge of going international, Wadiztook care of the rest so that the brand could focus on growth .
Makers prepare their projects in Korean as usual, and Wadiztries to build a bridge to global customers.
First of all, it's okay to write your product's story in Korean only.
Wadiz, you can write a project story in Korean and have the AI translate it into English, and then edit the translation yourself.
Global funding doesn't mean you have to start from scratch with an English-language story.
Introduce your brand and products to international customers by leveraging your existing product introduction pages without the need for difficult translations.
Ads, shipping, and the most important things 🤝.
Advertising is the fastest way to get your brand in front of international customers.
Ads that reach international audiences also work with Korea.
Wadizoperates a separate global meta (SNS) advertising service targeting countries outside of Korea based on its own BizCenter solution.
We're also working on a new global influencer ad product to help you reach more people at a lower cost.
Also, when you're preparing an ad campaign, the AI will automatically translate your Korean copy into English.
You can check the translations yourself and easily edit them to your preferred wording if necessary, the burden of creating ad content for international markets.
➡️[Global Advertising Guide] BizCenter is now open globally! Target your ads to the countries of your choice
Wadizhas you covered for international shipping, too.
Payment information and shipping addresses for international customers can be viewed and downloaded in bulk from the Maker Studio, where you manage your projects, just like for domestic customers.
With Wadizofficial international shipping partners, you can get reliable international shipping at a more reasonable price, as well as take care of the necessary procedures such as export declaration.
If you're a maker sending products to international customers for the first time, we've got all the basics covered to help you get started.
For international customers, accessing Wadiz Global Services automatically sets the available projects, rewards, and currency information based on the country where they are located, so they can intuitively browse and join the projects that are right for them without having to set anything up.
➡️[International shipping guide] How do I ship internationally for a global project?
Going Global, Now is the Time 💯
Wadizis still a testbedWadizthe global market testbed for the global market.
Many makers have raised funds Wadizto prove their brand's potential and expand their reach internationally.
Photo ) Wadiz modern wear brand 'Lisle' makes its Milan Fashion Week debut / Source: Global Fashion Collective
Known as "the hanbok worn by BTS, " Lislebuilt its fan base through Wadiz, and then made its debut at Milan Fashion Week, where it entered the global market as a modern clothing brand. It's a prime example of a brand that saw potential in its home market first, and then took it to the world stage.
Photo ) Bongsuk (left), a traditional gochujang brand, and Setoworks (right), a Korean-style tarot card company, which have successfully raised funds on overseas crowdfunding platform Kickstarter / Source: Kickstarter
The potential of K-culture brands is already being proven on international crowdfunding platforms.
Bongsuk, a modern take on traditional gochujang, gained traction in North America through Kickstarter , while SetoWorks, a Korean-inspired tarot card, was selected for Kickstarter's curated Project We Love, attracting a global fan base.
The unique cultural sensibility and design of K-brands is now being recognized as a new trend in the global marketplace.
And crowdfunding has a structure that allows you to test that response quickly.
You no longer need to secure international distribution or break the bank to make sure your brand's authenticity resonates.
It's literally becoming a "testbed for the global market.
Maker and Wadiz go global 🌍.
Wadiz, a global testbed for brands to explore their potential, set the stage in May of this year.
Wadiz Global Services is a new funding experience that supports automatic translation of stories, country-specific payment and shipping settings, and even global advertising.
If you've been thinking about expanding internationally, this could be the first step in taking your brand to the next level.
Go to the Global Services Integration Guide atWadiz
We're looking for makers to join us for our first round of global funding 🔍.
와디즈에서 글로벌 서비스 런칭을 기념해, 브랜드의 글로벌 데뷔를 지원하는 <The First Global Maker> 를 준비했습니다.
<The First Global Maker> 를 신청하는 메이커분께는 아래 혜택을 모두 제공해 드릴 예정인데요.
- Massive free marketing supportWadiz prime account exposure, buy 1 get 1 ad, etc.)
- Support for creating English detail pages (limited availability)
- Undisclosed global expansion know-how Practical support, including VOD
Whether you're a team trying global for the first time or a brand that's already built a fan base and ready for a wider market, we welcome you.
Now, step up to the global stage.
If you're dreaming about the next stage of your brand, this is the place to start.
