– Wadiz Surpasses 100 Global Projects
– AI translation and international shipping matching support
K-crowdfunding platforms, which showcase Korean products and intellectual property (IP), are garnering a strong response overseas.
This is a strategy aimed at the global market, which has a strong interest in K-Beauty and other related sectors. Analysts note that, driven by the K-Culture craze, the support ecosystem that helps sellers introduce and sell domestic products overseas is growing rapidly.
According Wadiz, South Korea’s largest crowdfunding platform, on the 18th, the number of global projects surpassed 100 just one month after the launch of its global service.
There are currently 128 global projects underway Wadiz. The cumulative number of notification sign-ups for the global service has reached 170,000.
Signing up for notifications to gauge interest before the launch of this crowdfunding project serves as an indicator of participants' level of interest. Just one week after the global service launched, the number of registered users exceeded 5,000.
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Analysis shows that interest in Wadiz global services spans a wide range of countries. A total of 48 countries, including Argentina, Canada, Finland, Saudi Arabia, Thailand, Greece, and the Netherlands, have signed up for project notifications.
Global transactions took place across a wide range of sectors, from the beauty industry to home living products and content IP.
As of the 13th of last month, the projects with the highest number of global transactions Wadizwere "Nokul Pack" (Beauty), "Natural Hot Spring Water Shower Filter" (Home Living), and the photo essay based on the content IP "How to Love in a Big City," in that order.
Shin Hye-sung, CEO Wadiz, stated, “Customers around the world can now easily discover Korea’s innovative ideas,” adding, “We hope that throughWadiz Global, domestic makers will connect with a wider world, and we will continue to provide practical support to help K-brands become competitive in the global market.”
Wadizis preparing to launch additional global app services early next month. While the AI translation feature currently supports only English, it is expected to expand to include Japanese and Chinese translations in August, which is expected to boost participation from Japanese and Chinese backers. The company is also developing a B2B service that allows overseas makers to launch global crowdfunding projects Wadiz, with plans to launch it in the third quarter.
Source
(July 18, 2025, The Korea Economic Daily = Reporter Go Eun-i koko@hankyung.com)
