'Wadiz Edition' sells out every time it's released Wadiz planning worked
- 'Onsha, Basic Book, and Green Rule Pack' triple hit, selling out of early bird quantities immediately after launch
- 'Wadiz Edition' receives numerous domestic and international offers 'KUJA PAN' to be released in theaters in Korea and overseas
- Product Planning with Customer Feedback is the Key to Success --Going global in earnest
Funding Store Platform Wadiz (CEO Shin Hye-sung) has proven its brand competitiveness with the successive box office success of 'Wadiz Edition'.
Wadiz Edition is a brand of collaborative merchandise designed by Wadiz makers based on feedback from supporters.
So far, Onsha, a hot spring water shower filter, Basic Book, a cost-effective laptop, and Nokyul Pack, a green tea and yuzu ingredient, have all proven popular, with early bird quantities sold out immediately after opening.
The first product, Onsha, is a shower filter in collaboration with Sulwap, a brand specializing in hot spring water skincare, and was launched with improved capacity in response to supporter feedback.The early bird quantity was sold out on the opening day, and the first batch of 1,300 units sold out within three days. Since then, it has been consistently ranked at the top of the real-time rankings by pledged amount for over two months, and is currently the #1 overall best-selling product in the Wadiz store by sales.
The subsequent laptop, the Basic Book, garnered attention for its excellent performance at a reasonable price point of 700,000 won, with nearly 5,000 people signing up for pre-orders. Early bird quantities sold out within a day of the official opening, and the company raised KRW 190 million in funding within two days.
The third edition, Another Nature's "Green Yule Pack," added yuzu to the existing green tea ingredients, sold out of its early bird quantities the same morning and became the #1 live funding project on launch day, with nearly four times the sales increase of the pre-renewal project.
The fourth edition of the KUZA Multi-Handle Standing Pan, which is scheduled to be released on April 14, is also expected to sell out early. With its detachable multi-handle for added convenience, the number of pre-orders has exceeded 3,800, more than 2,000 more than the previous funding project.
In addition to the product-specific performance,Wadiz Edition is also growing rapidly in brand awareness. Since its launch, it has remained a top trending search term in real-time and is firmly established as a purchase criteria for supporters.
"Through close collaboration with various makers,Wadiz Edition has proven its competitiveness as a brand by offering upgraded features and reasonable prices at the same time," saidWadiz. "We will continue to design products that reflect the features and experiences that our supporters actually want, and we will continue to do so on our upcoming global page."
Meanwhile,Wadiz will showcase 'Wadiz Edition' products on its upcoming global page. We plan to support domestic manufacturers to expand overseas and expand brand competitiveness in the global market.
