– Three consecutive hits with “Onsha, Basic Book, and Nokyul Pack”; early bird quantities sold out immediately after launch
–Wadiz Edition’ With store proposals pouring in from both domestic and international markets, and the upcoming ‘Kuja Fan’ is also expected to be a hit
– Product planning based on customer feedback is the secret to success ··· Full-scale global expansion
Crowdfunding Platform Wadiz(CEO Shin Hye-seong) has demonstrated its brand competitiveness as itsWadiz Edition” series continues to achieve success.
The "Wadiz " is a collaborative product brand jointly developed by Wadizmakers based on feedback from supporters.
All of the products released so far—including the hot spring water shower filter “Onsha,” the budget-friendly laptop “BasicBook,” and the “Green Barley Pack” enriched with green tea and barley—have proven their popularity by selling out their early-bird stock immediately upon launch.
The first product, "OnSha," is a shower filter developed in collaboration with "Seol Lab," a brand specializing in hot spring water skincare. It was launched with an improved capacity based on feedback from supporters.The entire early-bird stock sold out on the day of the launch, and the first batch of approximately 1,300 units was completely sold out within three days. Since then, it has consistently ranked among the top in real-time fundraising rankings for over two months and currently holds the number one spot in overall popularity based on Wadiz store sales.
The "BasicBook" laptop, released shortly thereafter, garnered significant attention for its excellent performance relative to its reasonable price tag of around 700,000 won, attracting approximately 5,000 pre-registrations alone. The early-bird stock sold out within a day of the official launch, and the project reached 190 million won in funding within two days.
Another Nature’s “Green Barley Pack,” the third edition of the line, combines traditional green tea ingredients with barley. The early-bird stock sold out that very morning, and the product recorded a fourfold increase in sales compared to the pre-renewal project, ranking first in real-time funding on the day of its launch.
The fourth edition, the “Kuja Multi-Handle Stand Pan,” set to be released on April 14, is also generating anticipation that it will sell out early. Featuring a detachable multi-handle for added convenience, the number of pre-order applicants has surpassed 3,800—an increase of more than 2,000 compared to the previous crowdfunding project.
The "Wadiz " is not only seeing strong performance across individual products but is also rapidly increasing brand awareness. Since its launch, it has consistently ranked among the top real-time search terms and has firmly established itself as a key factor in supporters' purchasing decisions.
AWadiz representative stated, “Through close collaboration with various makers, theWadiz Edition has proven its competitiveness as a brand by offering both upgraded features and reasonable prices,” adding “We plan to continue developing products that reflect the features and experiences our supporters truly want, and we will build on this success with our upcoming global page,” the representative added.
Meanwhile, Wadizwill showcase its "Wadiz " products on its upcoming global page. The company plans to support domestic makers in expanding into overseas markets and enhance their brand competitiveness in the global marketplace.
