– Wadiz Store LaunchesWadiz Edition’ in Collaboration with Funding Makers… Introduces Hot Spring Water Shower Filter as First Product
– Sold out 1,300 sets within 3 days of launch; pre-orders continue after reaching 100 million won in sales
– Plans to launch new Wadiz Edition products monthly based on supporter feedback… Including beauty, kitchenware, and electronics
Crowdfunding Platform Wadizhas announced a successful launch of its "New Form" brand initiative, which collaborates with emerging brands and small business owners.
Wadizcrowdfunding platform Wadizannounced on the 6th that the first product in itsWadiz ” series, developed in collaboration with a maker, sold out in just three days and generated 100 million won in sales.
The Wadiz Edition is a brand that showcases new products developed Wadizin collaboration with crowdfunding creators. A key feature of the brand is that Wadizmerchandisers gather feedback from campaign backers to identify a product’s “Better Point” and incorporate it into the development process.
Brands launching a Wadiz Edition can exclusively release new products that incorporate feedback from funding supporters on the channels where they have built their initial fan base. In particular, a major advantage is that emerging brands lacking in-house resources for marketing or advertising can expect sales growth through collaboration with Wadiz.
As the first new product Wadiz, the company unveiled the “Hot Spring Water Shower Filter,” developed in collaboration with Seol Lab, a brand specializing in hot spring water skincare. This product garnered attention even before its launch thanks to improvements made to the shower filter’s capacity—a feature that supporters had specifically requested during the crowdfunding campaign. It demonstrated high levels of interest, with over 5,000 customers signing up for pre-launch notifications.
As a result, the initial batch of approximately 1,300 units sold out within three days of the product’s launch on the Wadiz store, and pre-orders continue to come in. Revenue from the first sale reached 100 million won, more than double the 41 million won raised during Seol Lab’s crowdfunding campaign last December.
This success appears to have been influenced by the recent spread of the “Modisumer” trend, particularly within the retail industry. The term “Modisumer” refers to consumers who reinvent products in their own way, reflecting a consumer trend characterized by high levels of involvement in product development.
A Wadiz store representative said, “We plan to launch new Wadiz Edition products every month that incorporate feedback from our supporters,” adding, “We are preparing a product lineup that reflects our supporters’ lifestyles, including beauty products, kitchenware, and electronics.” The representative continued, “We plan to support new brands launching through crowdfunding so they can grow their sales alongside Wadizand, ultimately, expand into global markets together.”
Meanwhile, Wadizis preparing to launch its global funding service in the first half of the year. Through this initiative, the company aims to lead the way in “K-Funding exports” by partnering with emerging brands and small businesses across various sectors, including K-Beauty, fashion, and food.
