– Wadiz Store Launches ' Wadiz Edition' in Collaboration with Funding Makers… Unveils Hot Spring Water Shower Filter as First Product
– 1,300 sets sold out in just 3 days after launch, pre-orders continue after achieving 100 million won in sales.
– Scheduled to release Wadiz Edition products every month reflecting supporter feedback… Beauty, kitchenware, electronics, etc.
Funding store platform Wadiz has announced a successful start to its new brand initiative, which collaborates with startups and small business owners.
Funding store platform Wadiz Developed together with the maker Wadiz It was announced on the 6th that the first product of the 'Edition' sold out in three days, achieving sales of 100 million won.
Wadiz The edition Wadiz It is a brand that introduces new products developed in collaboration with funding makers. Wadiz It is characterized by the store MD collecting feedback from supporters who participated in the funding to plan the product's 'Better Point' and reflecting it in product development.
Wadiz Brands launching editions can exclusively release new products reflecting the opinions of funding supporters on channels where they built their initial fanbase. This is particularly beneficial for emerging brands lacking in-house personnel for areas such as marketing or advertising. Wadiz Another major advantage is the potential for sales growth through collaboration with experts.
Wadiz As Edition's first new product, the 'Thermal Water Shower Filter' was unveiled, developed in collaboration with Sullab, a brand specializing in thermal water skincare. This product garnered attention even before its launch as it improved the shower filter capacity, addressing additional requests from supporters during the funding campaign. High interest was demonstrated, with over 5,000 customers signing up for notifications prior to the start of sales.
in result Wadiz The first batch of approximately 1,300 units sold out within three days of the store launch, and pre-orders are currently continuing. The revenue from the first sale was 100 million won, achieving sales more than double the revenue from the funding campaign conducted by Sullab last December (41 million won).
This achievement appears to have been influenced by the recent spread of the 'Modisumer' trend, particularly within the retail industry. Modisumer refers to consumers who recreate products in their own unique ways, reflecting a consumption trend characterized by high involvement in product development.
Wadiz A store representative stated, “A new product reflecting supporters’ opinions every month. Wadiz "We plan to launch edition products," they said, adding, "We are preparing a product lineup that captures the lifestyles of our supporters, including beauty, kitchenware, and electronics." They continued, "A new brand debuting through funding..." Wadiz "We plan to support sales growth together and, furthermore, global expansion," they stated.
one side, Wadiz It is preparing to launch a global funding service within the first half of the year. Through this, it aims to take the lead in 'K-Funding exports' together with emerging brands and small business owners in various fields such as K-beauty, fashion, and food.
