Wadiz Edition launches in response to customer feedback...sells out in 3 days

-Wadiz Store Launches 'Wadiz Edition' in Collaboration with Funding Makers, Featuring Hot Spring Shower Filter as First Product
- 1300 sets sold out within 3 days of launch, with pre-orders continuing after reaching 100 million in sales
- Wadiz Edition products reflecting supporters' opinions will be released every month... Beauty, kitchenware, electronics, etc.

Funding Store Platform Wadiz which works with startups and small businesses, has announced the successful launch of its New Look Brands business.

Funding store platform Wadiz announced today that its first product,Wadiz Edition, developed in collaboration with makers, sold out within three days, achieving sales of 100 million won.

Wadiz Edition is a brand that introduces new products developed through collaboration between Wadiz and crowdfunding makers. A key feature is that Wadiz Store MDs gather feedback from supporters who participated in the funding, plan 'Better Points' for the products, and incorporate them into the product development process.

Brands launching Wadiz Editions can exclusively release new products that reflect the feedback of funding supporters from channels where they've built an initial fanbase. Especially for newer brands that lack in-house resources for marketing and advertising, working with Wadiz experts can be a great way to grow sales.

Wadiz Edition introduced its first new product, the 'Hot Springs Shower Filter,' developed in collaboration with Sullab, a brand specializing in hot spring water skincare. The product has garnered attention even before its launch by improving the capacity of the shower filter, which was an additional request from supporters during the funding. More than 5,000 customers signed up for the pre-sale notification, demonstrating high interest.

As a result, the first batch of 1,300 units was sold out within three days of the Wadiz store's launch, and pre-orders are currently ongoing. The first round of sales generated KRW 100 million in revenue, more than double the amount of revenue generated by Sullab's previous funding round in December of last year (KRW 41 million).

This is likely due to the recent rise of the "modisumer" trend in retail. Modisumers are consumers who reinvent products in their own way, reflecting a consumer trend toward greater involvement in product development.

"Every month, we will launch a new Wadiz Edition product that reflects the opinions of our supporters," said a representative from Wadiz store. "We are preparing a lineup of products that reflect the lifestyles of our supporters, including beauty, kitchenware, and electronics. "We plan to help new brands that debut with funding to grow their sales with Wadiz and even go global together."

Meanwhile, Wadiz is preparing to launch its global funding service in the first half of the year. It aims to lead the way in 'exporting K-funding' with startup brands and small businesses in various fields such as K-beauty, fashion, and food.