– Wadiz will be led by CEO Hwang In-beom, Wadiz former CBO, who has been with the company since its early days
– Operating services to scale the brand, including annual funding planning and the execution of marketing strategies
– “We aim to drive rapid growth as a partner for small brands looking to scale up”
Wadizis launching its "brand incubation" initiative in earnest, which involves selecting and nurturing brands with high growth potential.
Life design funding platform Wadizannounced on the 19th that it is launching a new subsidiaryWadizspecializes in helping funding creators expand their business opportunities and scale up.
Wadizis a wholly owned subsidiary Wadizestablished to support the sustainable growth of early-stage companies that have proven their potential through crowdfunding. It offers services designed to help promising makers scale their brands, including annual funding planning and the execution of marketing strategies. Customers select a service plan, and in return, Wadiz provides consulting and partial management support to help them achieve their business goals through Wadiz channels. The service fee covers the platform listing fee as well as costs for comprehensive marketing activities, including product page design, internal and external advertising Wadiz, and special promotional campaigns.
The CEO position has been filled by CEO Hwang In-beom, Wadizformer CBO. As one of Wadiz founding members, CEO Hwang established and grew the funding sales organization and successfully launched new ventures such as Wadiz Space and Wadiz Store.
The parent company, Wadiz Co., Ltd., was established in 2012 and has spent the past 10 years leading Wadiz, Korea’s largest crowdfunding platform, while building a robust funding ecosystem. To date, over 54,000 projects have been launched on the platform, with an average of more than 1,000 new projects running each month. The number of makers who have conducted at least one funding campaign stands at approximately 25,000 teams. Wadizdecided to invest in a new subsidiary to support small and medium-sized brands—which, despite their potential, often struggle to grow due to a lack of internal resources or marketing expertise—and to grow together with them.
While Wadizhas previously focused on helping startups and SMEs in need of funding launch their businesses and enter the funding ecosystem, Wadizaims to serve as an “incubation partner” to support their scaling up and achieve sustainable growth, thereby formalizing a model for mutual growth Wadiz.
To this end, the company will collaborate with its parent company, Wadiz, which operates a crowdfunding platform, and its venture capital (VC) subsidiary, Wadiz. The plan is to provide brand incubation services to early-stage startups with a track record of successful crowdfunding campaigns—specifically those in which Wadizhas already invested or those seeking investment.
Hwang In-beom, CEO Wadiz, said, “We have supported and watched small brands that started their businesses through crowdfunding grow over time.” He added, “Based on our past successes and expertise, we will actively seek out brands with which we can create strategic synergies and become a scaling partner for makers.”
