– Providing effective targeted advertising solutions for makers entering overseas markets through Wadiz funding
– Plans to actively collaborate through joint investment in campaign management and efficiency improvements, as well as support for educational seminars for makers
WadizWadiz has partnered with Meta Korea to support domestic startups and small brands in successfully entering the global market.
Wadizannounced on the 3rd that it has entered into a strategic partnership with Meta, a global tech company, regarding global targeted advertising.
The two companies have agreed to actively collaborate on enhancing global targeted advertising by combining Wadizadvertising platform with Meta’s social media, with the aim of supporting domestic brands in successfully entering overseas markets through crowdfunding.
WadizMeta Korea have been collaborating for three years now to support effective targeted advertising and marketing for domestic makers running crowdfunding campaigns.
Last year, Wadizachieved a milestone of over 5 million “notification sign-ups” and “funding payment conversions” in 2024 alone through itsWadiz Biz Center,” which enables makers to run targeted social media ads on their own. In particular, 98% of makers who raised over 50 million won reported that they received tangible benefits from using Wadiz Center’s targeted ads.
This year’s collaboration focuses on helping small domestic brands enter overseas markets. With Wadizset to launch its global service in the first half of the year, small domestic brands looking to expand into overseas markets are expected to be the primary beneficiaries of this collaboration.
To this end, the two companies plan to collaborate in various areas, including: △ joint investment to improve the effectiveness of country-specific targeted advertising and campaigns; △ implementation of collaborative programs to achieve their goals; and △ support for educational seminars for creators.
Shin Hye-sung, CEO Wadiz, said, “Through this collaboration with Meta, we plan to strengthen our sophisticated targeted advertising strategies and marketing support to help domestic startups and small brands successfully establish themselves in the global market.” He added, “Beyond simply improving domestic advertising performance, we will do our utmost to provide marketing solutions that offer practical assistance in entering and establishing a foothold in overseas markets, thereby laying the groundwork for makers’ growth.”
Kim Jin-ah, CEO of Meta Korea, expressed her expectations and aspirations for the collaboration Wadiz, stating, “As a platform, Meta considers it a key role to actively support domestic small and medium-sized enterprises in growing through overseas expansion.”
