- Wadiz funding to provide effective targeted advertising solutions for makers expanding into overseas markets
- Plans to co-invest in improving campaign operations and efficiency, support educational seminars for makers, etc.
Wadiz has partnered with Meta Korea to help Korean startups and small brands successfully enter the global market.
Wadiz announced today that it has entered into a strategic partnership with global technology company Meta for global targeted advertising.
The two companies will work together to advance global targeted advertising that combines Wadiz's advertising platform and Meta's social media to help domestic brands successfully expand overseas through crowdfunding.
Wadiz and Meta Korea have been collaborating for three years now to support effective and targeted ad marketing for Korean makers who are crowdfunding.
Through Wadiz BizCenter, which empowers makers to run their own targeted social media ads, Wadiz saw over 5 million 'Notification Requests' and 'Funding Payment Conversions' in 2024 alone. Notably, makers who raised more than KRW 50 million in funding particularly benefited from Wadiz BizCenter's targeted advertising.
This year's collaboration focuses on helping Korean small brands go global. As Wadiz plans to launch its global service in the first half of the year, small Korean brands looking to expand into overseas markets will be key beneficiaries of this collaboration.
To this end, the two companies will collaborate on a number of fronts, including jointly investing in country-specific targeted advertising operations and campaign efficiency improvements, conducting collaborative programs to achieve their goals, and supporting educational seminars for makers.
"Through this collaboration with Meta, we plan to strengthen our sophisticated targeted advertising strategies and marketing support to help Korean start-ups and small brands successfully establish themselves in the global market," said Hye-sung Shin, CEO of Wadiz. "We will do our best to provide marketing solutions that not only improve domestic advertising performance, but also help makers enter and establish themselves in overseas markets."
"As a platform, it is important for Meta to actively support domestic SMEs to grow by expanding overseas," said Kim Jin-ah, CEO of Meta Korea, expressing her expectations and ambitions for collaborating Wadiz.
