– Suggesting new interests through “Today’s Discovery,” a daily themed curation
– Projects where over 40% of payments are made via the platform have emerged… offering brands opportunities to expand their customer base
Crowdfunding platforms, where users can be among the first to discover innovative products and services, are gaining attention as a discovery channel for consumers seeking items that match their personal tastes.
Crowdfunding Platform Wadizannounced on the 22nd that the payment amount on its “Today’s Discovery” page—a themed curation feature launched last April—has more than tripled compared to the first week, demonstrating tangible results.
“Today’s Discovery” is Wadizcurated service that introduces a related project centered around a different theme every day.
The platform features seven themes—including “Innovation,” “Fandom,” “Convenience,” “Wellness,” “Routine,” “Sustainability,” and “Social”—that rotate daily, allowing users to naturally explore areas they might not normally be interested in.
Some projects that perfectly catered to supporters' tastes saw more than 40% of total payments made through the platform, demonstrating the effectiveness of its curation.
목요일 ‘웰니스’ 테마로 소개된 <이테라피 통증완화 마사지기>는 전체 결제 금액 중 42%가 큐레이션 페이지에서 발생했으며, 수요일 ‘편리함’ 테마의 <실버팍스 올인원 카시트>는 공개 이틀 만에 5천만 원을 달성했고 이 중 40%가 해당 페이지를 통해 결제됐다. 화요일 ‘팬덤’ 테마의 <명탐정 코난 SS에디션> 또한 전체 금액의 25%가 페이지를 통해 유입됐다.
Wadizbelieves that users seeking a unique browsing experience—beyond just algorithms—have responded positively to the "Today's Discoveries" curation.
A Wadiz representative stated, “There is growing demand from consumers seeking new experiences they haven’t encountered before,” adding, “Today’s Discoveries is establishing itself as a platform that offers consumers a wide range of choices while providing makers running crowdfunding campaigns with effective exposure and opportunities for success.”
