– Average funding of 330,000 won per person for fashion projects… 3 times higher than fashion commerce
– Clothing (23%), Bags (21%), Luxury (20%) in that order… Clear demand for 'quality-oriented consumption'
Wadiz The company proved the power of 'off-season special exhibitions' by achieving meaningful results in its fashion pre-order strategy ahead of the FW season.
와디즈가 8월 21일부터 9월 3일까지 선보인 <채움의 시작> 기획전에서 패션 프로젝트의 1인당 평균 펀딩 금액이 33만 원으로 나타났다.
This figure is more than three times higher than the average order value in fashion commerce, Wadiz It shows that fashion supporters are willing to open their wallets even for high-priced products.
Based on funding amount, the breakdown was ▲clothing (23%) ▲bags (21%) ▲luxury (20%), clearly revealing demand for high-end brand items along with traditionally popular items.
Wadiz The greatest strength of fashion is that consumers choose products and materials based on their quality, regardless of brand recognition. In fact, this special exhibition demonstrated the trend of "quality-driven selection" as various makers, ranging from global luxury brands to emerging ones, achieved success.
이번 기획전에서는 다양한 패션 브랜드들이 앞다투어 프리오더 흥행을 기록했다. 메이커 ‘비쥬얼쇼크’는 2025 A/W 시즌 정식 입고 전인 <비비안웨스트우드 머플러>를 와디즈에서 단독 예약 구매로 최초 공개해 하루 만에 1억을 돌파했다. ‘블루게이트’는 니아층에서 인기가 높은 충전식 아날로그 <멕엑스(MECEXP)> 수입 시계를 한정판으로 내놓아 오픈 당일 인기 옵션이 품절되는 등 화제를 모으며 5천만 원의 거래액을 달성했다.
또한 스트리트캐주얼 브랜드 ‘하이퍼리트’가 역시즌 전략으로 준비한 <머스코비 다운 자켓>은 압도적인 할인가와 혜택을 내세워 1억 원을 넘어섰고, ‘더 레무’의 <프리미엄 양가죽 자켓>은 약 8천만 원의 거래액을 기록하며 FW 시즌 핵심 아이템으로 자리매김했다.
In addition to this, numerous projects such as the Tamim Jelly Bra (70 million won), Linee Italian designer bag (40 million won), Diverno Passport passport bag (40 million won), and fishtail parka (50 million won) were recorded as success stories, achieving the largest annual performance based on fashion exhibition standards.
Wadiz An official stated, “This off-season special exhibition served as an opportunity for new fashion makers to gain attention,” adding, “Starting with the FW season, more brands will Wadiz "I look forward to meeting with supporters through this," he said.
