–Wadiz: A Launchpad for Innovative International Brands Entering the Korean Market…Wadiz Expands Its Role as a Launch Platform
– 4K UHD Laser Projector “Elfin Flip 4K” Unveiled for the First Time in Korea Wadiz
– Limited Quantities, 30% Off List Price… Additional Benefits Including a 70-Inch Portable Screen
Wadiz(CEO Shin Hye-seong, www.wadiz.kr) announced on the 22nd that the “Elfin Flip 4K,” a new product from the global smart projector brand XGIMI, raised 500 million won immediately after its crowdfunding campaign launched.
More than 24,000 people signed up for notifications for the Elfin Flip 4K even before its launch, and over 2,000 people participated in the crowdfunding project on the first day. Analysts attribute this success to the product’s distinctive performance and space efficiency—despite being a new product introduced to the Korean market for the first time—as well as a domestic after-sales service system managed directly by the Korean branch, which boosted consumer confidence. The company’s direct responses to product inquiries within the crowdfunding community also helped reduce pre-purchase uncertainty, contributing to the campaign’s success.
XGIMI is a smart projector brand founded in Chengdu, China, in 2013. It has built a user base in more than 100 countries and regions worldwide and reaches customers through more than 6,000 retail stores. In particular, the Elfin series has established itself as the company’s flagship product line, with global cumulative sales exceeding 3 million units.
The Elfin Flip 4K features a 4K UHD resolution with a Nichia Triple RGB laser light source and delivers a brightness of 1,600 ISO lumens. Equipped with an integrated stand that rotates 150 degrees, Google TV, and Harman Kardon speakers, it enhances picture quality, installation convenience, and content versatility.
A Wadiz representative said, “This project is an example of XGMI—which has proven its product competitiveness in the overseas crowdfunding market—connecting with domestic supporters through Wadizto quickly gauge market response,” adding, “We will continue to strengthen our role as a global launch platform so that innovative overseas brands can communicate directly with Korean consumers Wadizand lay the groundwork for a successful initial launch.”
The Elfin Flip 4K project is available at a limited-quantity exclusive discount Wadizthrough September 4. Customers can enjoy discounts of up to 30% off the regular price, along with additional accessories such as a 70-inch portable screen. Product inquiries, reports of initial defects, and after-sales service requests in accordance with warranty terms can be submitted through official domestic channels.
